Vinothkumar J Email & Phone Number

Chennai, Tamil Nadu, India

- Lead a team of digital marketers in developing and executing comprehensive digital marketing strategies, resulting in a 30% increase in website traffic and a 25% boost in online sales.- Oversaw the implementation of SEO best practices, leading to a 40% improvement in organic search rankings and increased organic website traffic by 50%.- Managed and optimized pay-per-click (PPC) advertising campaigns, resulting in a 15% reduction in cost-per-click (CPC) and a 20% increase in conversion rate.- Implemented email marketing campaigns that led to a 35% growth in email subscribers and a 10% increase in email open rates.- Utilised social media marketing to increase brand awareness, resulting in a 50% growth in social media followers and a 20% increase in engagement.

Chennai, Tamil Nadu, India

I have Collaborated with clients to develop and execute digital marketing strategies aligned with their business goals, resulting in increased brand visibility and lead generation.- Conducted market research and competitor analysis to identify growth opportunities and recommended strategies to improve the client's online presence.- Managed and optimized Google Ads and Facebook Ads campaigns, achieving a 30% decrease in client cost-per-acquisition (CPA).- Created and maintained engaging content for various social media platforms, resulting in a 25% increase in audience engagement and a 20% growth in followers.

Chennai Area, India

Responsible for the Opta Fintech performance marketing across all digital channels: SEM, Paid Social, Display and SEO.Together with the Marketing lead, we define tactics, targets and budget settings for each channel and each market.I make sure to handle our daily marketing budget most effectively and efficiently.I carefully evaluate touchpoints and come up with relevant optimization scenarios (copies, design, UX), with a focus on CPL and CRO.I identify user trends and intent to come up with recommendations for new content production. I ensure that content is optimized for SEO as well as aligned with our brand guidelines.Together with our Sales teams, I analyze our user’s needs and competitive insights to derive global and local marketing tactics.I compile results and provide expert analysis on ad campaigns and testing schedules to uncover learnings and insights.Regularly report to management on findings alongside suggested improvements and optimizations.

Chennai Area, India

I have handled a Budget of 10 Million and was well-versed in the Mutual Fund IndustryCreated Managed and Optimized Google and other Digital PlatformsCompletely created the entire Marketing Funnel for Funds IndiaIncreased the RIO by 100 Percent in 6 MonthsHandled a Digital team of 6 Members

Chennai Area, India

Develop and manage digital marketing campaigns, utilizing a range of tactics: SEO,SEM, Display Advertising, Content Marketing, Email marketing.Design, build and maintain our social media presence.Maximize lead and enrollment conversion through effective customer journeys and salesprocesses.Identifies and applies best practices and monitors changes in the digital space.Managing team and getting work from designers, developers and giving website ideas.

Chennai Area, India

Worked as an Ad Trafficker in Yume Video Advertising Ad network. Managing video campaigns, optimizing, and sending screenshots to the client, Reporting campaign performance. Creating a Media plan for the clients based on the Forecast reports.Ad Server I was working on the Yume Ad server, DFP

Chennai Area, India

Develop and manage digital marketing campaigns, utilizing a range of tactics: SEO,SEM, Display Advertising, Content Marketing, Email marketing.Design, build and maintain our social media presence.Maximize lead and enrollment conversion through effective customer journeys and salesprocesses.Identifies and applies best practices and monitors changes in the digital space.Managing team and getting work from designers, developers and giving website ideas.