Vinicius Oliveira Email & Phone Number

Unidade Casa Verde

Development of Impactful Promotional Materials: Created dynamic graphic assets to promote the unit's programming, including posters, digital banners, and large-scale stickers, resulting in a 30% increase in public participation in cultural and educational events.Creation of Visual Communication for Seasonal Campaigns: Developed strategic graphic materials for seasonal campaigns, signage, and internal communications, ensuring clarity and visual appeal that reinforced brand identity and improved staff engagement.Interdisciplinary Collaboration: Worked closely with marketing and communications teams to ensure cohesive visual messaging, contributing to more effective internal communication and fostering a more integrated workplace environment.

São Paulo, São Paulo, Brasil

Sales Page Creation: Developed sales pages on RD Station, optimising conversion rates through engaging layouts and persuasive content.Visual Identity Renewal: Led the renewal and organisation of brand photography and visual identity for MQ, resulting in a more cohesive and appealing presentation that enhanced brand recognition.Content Production: Produced content for the website and e-commerce, ensuring clarity and engagement that improved user experience and boosted online sales.Social Media Management: Created dynamic content for social media platforms, including reels, stories, feeds, and carousels, driving significant increases in audience engagement and interaction.

São Paulo, Brazil

Email Marketing: Developed email marketing campaigns, including the creation and segmentation of contact lists, deployment, and monitoring, resulting in a 25% increase in open rates and a 15% increase in click-through rates compared to previous campaigns.Collaborated with marketing teams and partner agencies, ensuring that initiatives aligned with the company's strategic objectives.Produced monthly and bi-weekly newsletters that not only informed healthcare professionals about updates and innovations but also improved engagement, contributing to a significant increase in interaction with digital content.

Malta

Created artwork and mockups for customised clothing and gifts, producing visuals that encapsulated the brand's essence.Developed engaging content in text, image, and video formats for all social media channels and e-commerce platforms.Managed product listings and updates on the e-commerce site (WooCommerce), including the creation and enhancement of product pages and the development of promotional campaigns.Monitored and provided feedback on engagement and conversion metrics through social media channels, contributing to effective marketing strategies.

Florianópolis, Santa Catarina, Brazil

Development of Engaging Content: Created and provided compelling, SEO-optimised text, along with visual and video content for all social media platforms and the website, resulting in a significant increase in audience engagement and interaction.Compliance with Brand Guidelines: Ensured all published content adhered to brand guidelines and established communication styles, maintaining consistency in visual identity and brand voice across all platforms.Audience Growth: Monitored and analysed performance metrics to ensure a consistent increase in audience growth, employing effective digital marketing strategies to expand the brand's online presence.

São Paulo, São Paulo, Brazil

Collaborated within a multidisciplinary team to develop and deliver high-impact merchandising campaigns for major consumer goods brands, including global leaders in the alcoholic beverages, tech, and gaming industries. These campaigns drove sales growth and enhanced brand recognition, directly contributing to client success.Ensured all final artworks adhered to brand guidelines and communication styles, maintaining quality and accuracy before sending them to print.Key Clients: Mars, Colgate-Palmolive, Hypermarcas, Diageo, RedBull, Saraiva.

São Paulo, São Paulo, Brazil

Final artwork for merchandising campaign pieces for consumer goods giants, global leaders in alcoholic beverages, technology and gaming;Ensure final artwork meets brand guidelines and overall communication styles before sending to suppliers.

São Paulo, São Paulo, Brasil

Created a range of graphic assets derived from a central key visual, ensuring consistency across all touchpoints.Focused on endomarketing initiatives for Goodyear, delivering engaging internal communication materials that aligned with the company’s branding and enhanced employee engagement.

São Paulo, São Paulo, Brasil

Responsible for the finalisation of graphic materials, including tags, folders, business cards, brochures, catalogues, and packaging.Created physical mockups to ensure quality and accuracy of designs prior to printing and production, guaranteeing that all details met client specifications.