Key contact for the client;Develop branding strategy and marketing plans;Day-to-day project management and development, supervision of monthly calendar, contents and design on social media;Manage client service and internal team communication;Assist client in providing effective media and KOL strategy and recommendation;Market intelligence and competitor activities tracking;Monthly reporting and campaign debrief.Worked with brands including Boden, LUSH, Charlotte Tilbury, YOOX, Moynat, Agent Provocateur, Omorovicza, 111SKIN, 6IXTY8IGHT, Stradivarius, SkandiaStyle, etc.

Working for Welcome Chinese equiped me with experiences and skills in different areas of marketing:- In charge of developing content and promoting the project on Chinese social media platforms; - Responsible for preparing digital marketing proposals and making strategic plans for clients including luxury hotel brand, International Airports, etc.; - Engaged in offline sales and marketing activities, including organizing road shows and managing participations in international travel fairs;- Contribution in maintaing good relationship with Chinese TO/TA, MICE and travel media for represented luxury hotels

Joint in the Select Italy Junior Professional (SIJP) and working in China as the digital media marketing assistant in dealing with development several Chinese social media.

It was an unforgatable experiences to intern in Select Italy in Chicago as the digital marketing assistant, main tasks include:-Operational Assistance: Processing transportation requests, training new processor, handling client and supplier correspondence;-Video Translations and Editing: Posting translated videos (from English to Chinese) from Select Italy Youtube page to Youku and Tudou;-Create original videos;-Social Media postings and development for Sina Weibo;-Planing and development of Select Italy Social Media Calendar;-Contributions for the optimization of the Chinese Select Italy website.About Select ItalyFounded in 1997 in Chicago, Select Italy has been successfully working in the travel industry and has been recognized as a vibrant, reliable, trustworthy and fast-growing company. Today, Select Italy is a thriving full service company with an innovative website that offers the industry's widest selection of vacation options for the travelers to Italy. Now the company operates from four domestic and overseas offices in Chicago, New York, Shanghai and Hong Kong.

Gathered news information, selected newsworthy stories and wrote pieces of news.