Ensuring consistency and standards are met across all brand and marketing communications within the design systems and brand guidelines.Ensuring a singular brand message across all consumer touch points including web, paid media, product, offline media, live events, etcIdentify and implement strategies and tactics that enhance the brands’ equity, image and preference, drive online and offline traffic and conversion, all while enhancing loyalty, ratings, and recommendations.Lead the creative development for all of creative assets across copy, imagery, communications and digital design.Spearhead creative content marketing initiatives that build positive perception and momentum in each market, and drive incremental results for the business.Measure, track and assess social media content, and related channel strategy based on performance and messaging.Developing integrated Marketing campaigns targeting the different customer segments for different modes of money transfer viz. Retail, Online, Mobile.Create and implement Brand Health Index to understand current brand health and take actions to ensure brand scores improve further.To track and monitor competitive activity in markets to ensure counter campaigns and communication.Understand the broader business needs and sales objectives, translating into marketing led objectives. Establish goals and measurements to ensure marketing initiatives meet/exceed targets.

Function head for leading digital campaigns and initiatives across paid, earned and owned platforms.Managing internal stakeholders and collaborating with external stakeholders to deliver on digital briefs and objectives.#DigitalStrategy #DigitalDesign, #UX, #SocialMedia #DigitalMedia #WebDevelopment #MobileDevelopment

I spear-headed and managed client relationships across two key revenue streams.Direct client services and tier-1 agency network partnerships to deliver on client's full-spectrum digital briefs across paid, owned and earned digital media channels My top-tier client relationships past and present include Sony PlayStation, Nutricia Middle East (Part of Danone Group), Peugeot Middle East, Dell Consumer Products, Falcon Aviation Services, United Nations, NBAD (National Bank of Abu Dhabi), Aldar Properties PJSC, ADIPEC, Al Mazrouie Group among others.#DigitalStrategy #DigitalDesign, #SocialMedia #DigitalMedia #WebDevelopment #MobileDevelopment #EnterpriseApplications #UX

I spear-headed account management and planning function for a diverse portfolio of client businesses across BFSI, Insurance, Lubricants, Media & Entertainment, Cement & Infrastructure, Technology, Travel & Lifestyle, Retail, Food, Education and Skills Education.Top tier clients served include Kotak Mahindra Bank, Castrol India, Viacom18 Media, Future Group Retail – (Ezone, Futurebazaar.com, FoodHall), Future Sharp Skills Ltd., T24 Mobile, Mahindra Holidays, Worldwide Media Group, L&T Insurance, One Assist Consumer Solutions, Birla Ultratech Cement, Prodea Systems Inc, Modi Healthcare among others.Steered client brand campaigns and projects that led to award winning work at; - IDMA 2012 | Bronze - DMAI 2014 | Gold - Creative Abby Awards 2014 | Silver - DMA Echo 2014 | Leader Award - Creative Abby Awards 2015 | Gold and SilverDirect Marketing Strategies, Customer Strategies - Prospecting, Acquisition & Retention, Digital & Social Media Campaigns, Customer Relationship Programs (CRM), Customer Life-cycle Management (CLCM)

Focused on the Global Drinks Industry, with a spotlight on providing Online and Internet solutions for promotions of Beers, Wines & SpiritsBrand Development, Website Traffic Growth, Website UI and Advertising Revenue. Develop Brand & Marketing Strategy.

Core team member of the Central Marketing Group, with National & Regional responsibilities of Brand & Marketing CommunicationsProduct ManagementMedia ManagementBrand ActivationsStrategic Media & Brand AlliancesAnnual Marketing Plans & CalendarMarketing Budget ManagementMarket Entry Strategies & Launches

@Home is a home solutions & lifestyle retail division of the Rs. 1000 crore Nilkamal Group - Tthe world's largest manufacturer of moulded furniture, currently operating 16 large format retail stores pan-india.Responsible for end-to-end marketing organization & budgetBrand-led integrated marketing & expansion strategy.Advertising, Media & Public Relations (PR)Marketing events & activations, in-store promotions inducing footfalls & triggering purchases.Consumer engagement strategies.Direct marketing & online strategy for brand & products.

Cinema LaunchesBrand AwarenessAlliances, Tie-ups & PartnershipsLoyalty Program ManagementProduct ManagementMovie Marketing PromotionsIn-Cinema Events, Promotions & Film Festivals

Conceptualized & executed end-to-end successful film marketing campaigns designed around MovieCan Vouchers: India’s first customized movie-going programIdentified & formed alliances with brands and movie distribution houses to synergize with film marketing campaigns & initiated PR media exposure, facilitated communication & assured media/ PR coverageDrove corporate & retail sales of Club MovieCan Cards: India’s premier movie-going clubFacilitated retailer network tie-up as MovieCan Hubs for sale & fulfillment of MovieCan products