Viraj Fernando Email and Phone Number
➥ Enthusiastic and motivated General Manager that enjoys working towards a challenge. Excellent time management skills enhanced by a determination to succeed whatever the challenge. Ability to understand processes quickly and efficiently to meet the team and business objectives. Excellent interpersonal and management skills to achieve targets with tight and demanding timescales/deadlines. Motivates employees to achieve exceptional performance and develops a collaborative environment centred on collective achievement.➥ My experience involves coordinating operations, team management, sales, and customer service strategies to drive business growth and improve overall performance. From supervising variable and fixed operations and reducing operational expenses to leading staff hiring/coaching and implementing new programmes and process improvements, I excel at increasing profit margins, training and evaluating people, and achieving consistent sales volume increases.Highlights of my experience include:➥ Reputable leader and strategic developer with a successful background orchestrating start-ups as well as elevating organisational performance through skillful restructuring➥ Effective in boosting sales revenues and impacting unit recognition, productivity, and membership through advanced leadership and implementations➥ Expert in identifying, analysing, and resolving diverse operational issues, continuously maintaining top performance while offering special programs/services➥ Skilled presenter, communicator, and trainer with success targeting large community groups, impacting organisational performance and reputation➥ Superior capabilities in selection, recruitment, training, and development of top-performing talents➥ Highly focused on adhering to organisational missions and philosophy while positively impacting the bottom line and daily performance➥ Recipient of multiple industries and organisational awards for superior leadership, performance, and contributions
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Managing DirectorIcon Engineering Enterprises Pvt LtdMoratuwa, Wp, Lk -
DirectorSoftlogic Retail Holdings (Pvt) Limited May 2024 - PresentColombo, Western Province, Sri Lanka -
General ManagerSoftlogic Retail Holdings (Pvt) Limited 2018 - Present➥ Integrates short- and long-term plans, providing innovative solutions for existing and future processes that support our objective of achieving world-class status and distinguishes us from our competition➥ Develops and implements essential strategies to obtain a competitive advantage in business processes/systems, efficient workflow, cycle time reductions, supplier partnerships and alliances, quality and compliance➥ Oversees all business operations to guarantee compliance with safety, legal, and regulatory requirements, as well as production efficiency, quality, service, and the efficient administration of company resources➥ Supervises skilled manufacturing processes, including production, assembly, and inspection➥ Designs and executes enduring standards for accountability, performance management, process improvement, and quality/safety➥ Initiates operational improvements in maintenance, manufacturing, and other business areas, resulting in increased productivity and reporting systems➥ Examines and comprehends financial measures and drivers, key indicators, projections, and activity reports assessing progress in achieving goals➥ Represents the organisation before industry groups, significant customers, and government and regulatory agency representatives➥ Integrates efforts between departments to tackle difficulties connected with sustaining a product, including changes to existing processes and tooling/equipment, as well as the implementation of new technologies -
Head Of SalesSoftlogic Retail Holdings (Pvt) Limited 2016 - 2018 -
Sales ManagerSoftlogic Retail Holdings (Pvt) Limited 2015 - 2016 -
Assistant Sales ManagerSoftlogic Retail Holdings (Pvt) Limited 2012 - 2015 -
Key Account ManagerSoftlogic Retail Holdings (Pvt) Limited 2010 - 2012 -
Senior Marketing ExecutiveSoftlogic Retail Holdings (Pvt) Limited 2006 - 2010 -
Senior Marketing ExecutiveJezima Holdings (Pvt) Ltd 2002 - 2006
Viraj Fernando Education Details
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Postgraduate Diploma Business Management -
Executive Diploma In Marketing
Frequently Asked Questions about Viraj Fernando
What company does Viraj Fernando work for?
Viraj Fernando works for Icon Engineering Enterprises Pvt Ltd
What is Viraj Fernando's role at the current company?
Viraj Fernando's current role is Managing Director.
What schools did Viraj Fernando attend?
Viraj Fernando attended University Of Colombo, University Of Colombo, University Of Northampton.
Not the Viraj Fernando you were looking for?
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Viraj Fernando
Associate Manager - Sales Operations, Ftse Russell At London Stock Exchange GroupColombo1lseg.com -
Viraj Fernando
Sri Lanka -
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