over a decade of experience of solid marketing and business development experience, delivering profitable solutions to drive sales, attract and maintain customers, developing and building channel associates. Hands on experience in innovating and rolling out marketing strategies, contributing to enhanced business volume growth and achieving profitability norms. Rolled out two products on national level as well as starting new markets. Skilled at pricing strategies, competitor & market analysis, targeted marketing, managing development & implementation of promotion plans including all ATL and BTL activities. A hands-on enthusiastic, efficient, effective communicator with strong analytical, problem solving and organizational abilities.