King Koil - Global Mattress Brand from USA, is leading the sleep industry with innovative sleep technologies and premium mattresses for over 120 years now. Founded in 1898, King Koil is spread across 100+ Countries worldwide and an established name in retail and hospitality bedding industry.

The Role and Responsibilities:» Understanding Client's marketing objectives and fully analyzing their online sector and competitors.» Manage In-house products and websites to improve search visibility and drive relevant traffic and conversions through various online marketing channels.» Websites Analysis, Planning & Promotions - Creating a complete Digital Marketing strategy for client’s projects, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints they may have.» Managing paid search and display campaign through Facebook & Google Ads» Google Search, Display, Remarketing, UAC (Universal App Campaigns) & UACe campaign management.» Facebook App Install, Dynamic Remarketing, Web Traffic & App engagement.» Define project timeline and expected results» Handling Multilingual SEO/SEM/PPC Campaigns» Traffic and Lead Generation» Implementations of Google Analytics and Google Tag Manager on Web Properties» Website Behavior and Customer Experience Analysis» Analyze Data from Online Marketing Campaigns: user response, website conversions, feature usage, attrition rates» Business Requirements Synthesized from Multiple Sources Including Department - Head, Product Managers, Development & Marketing Teams, and Functional Group Members.» Information Architecture – knowledge of established practices, suggesting changes to navigation, page design, task design» Strategic Marketing – Budgets, Promotional Plans & Execution to meet business objectives» Analytical and Detail Oriented – exploring data, discovering patterns, meaningful relationships, anomalies and trends» Client interaction and handling» Team Management

• Manage Search Engine Marketing (PPC) Campaigns on Google AdWords, Microsoft adCenter (Yahoo+Bing) & Facebook.• Manage both Search & Display Campaigns on Google, Yahoo, Bing, YouTube & Other Websites.• Optimize campaigns for high quality traffic & sales with good ROI's (CAC, CIR, PVV etc)• Online Branding & Traffic Generation• Remarketing• RLSA Campaigns on Google AdWords.• YouTube Video Advertising.• Analysis & Optimization for landing pages & banner ads.• Manage Conversion Tracking & Other Tags via Google Tag Manager. • Worked closely with multiple stakeholders, branches and cross-functional teams• Worked on numerous modes/ domains of SEO such as:Meta Tag Optimization, Page Heading, Page Content Optimization, Image OptimizationWebsite Interlinking, XML Sitemap Creation & Submission, Robots File Creation & Submission, Local Optimization and so on Separate optimization strategies for special kind of products like brand, natural, generic etc.Blog Creation & Posting, Business Profile Listing, Press Release Promotion, Article PromotionImage Sharing, Video Sharing, PPT Sharing, PDF Sharing, Infographics, Forum Posting and Blog Commenting • Web Analytics: Reporting and analysis via Google Analytics.

Worked as a SEO Analyst with Stellar Information Systems Ltd. Managed and promoted more than 8 Stellar's in-house websites (related to Data Recovery Services) in local languages like Chinese, Russian, German, Portuguese including English to perform online promotions and achieved results beyond expectations.

Worked as a SEO in Broadway Infotech.