Virginia Johnston Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

In this contract role, I led the marketing strategy for Collins Barrow Toronto, developing a detailed marketing plan for 2015 focused on firm visibility and client engagement. As well as managing the firm’s largest event (with over 400 attendees), I developed a number of strategic projects including content marketing initiatives.

Toronto

Working as part of the Marketing and Communications Team for Customer Services, I providedbranding and creative advice to people at all levels in the global organization. Whether it was a cobranding initiative in China or supporting an event in the US, I made sure that Bombardier’scommunications and tactics were on-point and consistent with the brand.

Toronto, Canada Area

The Global Tax Marketing & Communications team is responsible for both the internal and external marketing and communications support of KPMG's Global Tax practice. - Responsible for leveraging many of KPMG's global services in the digital environment – www.kpmg.com. This involves looking at traditional communications and their delivery, and creating more dynamic, client-centric content. - Develop, manage and implement key international tax marketing projects and campaigns in… Show more The Global Tax Marketing & Communications team is responsible for both the internal and external marketing and communications support of KPMG's Global Tax practice. - Responsible for leveraging many of KPMG's global services in the digital environment – www.kpmg.com. This involves looking at traditional communications and their delivery, and creating more dynamic, client-centric content. - Develop, manage and implement key international tax marketing projects and campaigns in coordination with the KPMG Global Tax service lines. - Social media strategy (Twitter and LinkedIn) and community manager for the KPMG Tax LinkedIn group. - Support KPMG International’s Global Tax events across Europe, Americas and Asia Pacific. - Provide consulting/advisory and project management support to internal clients ranging from Service Line Practice Managers to Partners and Global Heads. - Marketing insights via subscriptions, web analytics and memberships. - App conceptualization and development. Show less

VicRoads is the state road authority in Victoria, Australia. - Launch and manage a state-wide brand refresh for the organisation. - Develop, manage and implement state-wide campaigns focused on road-user behaviour. - Create submissions and coordinate with the Ministers Office on campaign proposals and state marketing budgets. - Create road safety and organizational marketing strategies. - Communications advice and direction to senior executives and CEO. -… Show more VicRoads is the state road authority in Victoria, Australia. - Launch and manage a state-wide brand refresh for the organisation. - Develop, manage and implement state-wide campaigns focused on road-user behaviour. - Create submissions and coordinate with the Ministers Office on campaign proposals and state marketing budgets. - Create road safety and organizational marketing strategies. - Communications advice and direction to senior executives and CEO. - Develop and launch apps which deliver on VicRoads’ objectives. Show less

London, Un

- Promote the government’s programs and services through monthly editorial. - Project manage a health and fitness proposal including stakeholder surveys, demonstrations and engagement. - Leveraging the government’s health and fitness communications; making sure it is in-line and consistent with the 2012 London Olympics branding and strategy. - Change management communications.(Contract)

London, United Kingdom

- Develop and execute marketing strategies for clients. - Manage annual reports, photoshoots, complex advertising schedules, publications and reports. - Maintain brand integrity for clients. - Budgeting and reporting to financial departments. - Act in an interim-capacity as Account Director and line-manage Account Executive.(3 month contract)

Melbourne, Australia

A social marketing agency based in Melbourne, Australia. - Account Manage a leading superannuation (retirement fund), government bodies as well a pro bono clients. - Work with designers, writers, photographers, producers, directors and digital experts to deliver exceptional client projects and superior service. - Develop and execute state-wide marketing campaigns for the Victorian Government. - Create, manage and execute on multi-faceted advertising campaigns. -… Show more A social marketing agency based in Melbourne, Australia. - Account Manage a leading superannuation (retirement fund), government bodies as well a pro bono clients. - Work with designers, writers, photographers, producers, directors and digital experts to deliver exceptional client projects and superior service. - Develop and execute state-wide marketing campaigns for the Victorian Government. - Create, manage and execute on multi-faceted advertising campaigns. - Provide collateral as needed for clients: merchandise, direct mail, factsheets, annual reports etc. Show less

Melbourne, Australia

- Internal communications support for the Telstra’s IT Transformation project - Educate and engage internal audiences, while distilling complex technology developments into plain English for internal audiences.(Five month contract)

Melbourne, Australia

- Provide communications support to the Deer Park Bypass road project - Collate press coverage to share with Project Director. - Coordinate and support Ministerial attendances. - Develop communications strategies to build excitement and interest around a bypass opening. - Internal communications including intranet stories.(Six week contract)

Canberra, Australia

An Australian Government department responsible for delivering financial assistance and services to the public. - Part of a team responsible for reviewing all of Centrelink’s publications: updating content, brand consistency, design, print and delivery. - Part of a team responsible for the brand refresh of Centrelink offices around Australia: external signage, internal signage, colours, brochure stands and staff uniforms. - Work with media team to launch new services and… Show more An Australian Government department responsible for delivering financial assistance and services to the public. - Part of a team responsible for reviewing all of Centrelink’s publications: updating content, brand consistency, design, print and delivery. - Part of a team responsible for the brand refresh of Centrelink offices around Australia: external signage, internal signage, colours, brochure stands and staff uniforms. - Work with media team to launch new services and payments. - Create Brand Style Guide for Centrelink. - Deliver communication plans for internal client areas focused on educating the Australian public. - Create a photo library asset for Centrelink. Show less