Viridiana Chow Email & Phone Number

Los Angeles Metropolitan Area

- Campaigns worked on: Brand initiatives, Thursday Night Football 2023, Shotgun Wedding, Lord of the Rings: Rings of Power, Coming 2 America, Wheel of Time, Tomorrow War, The Boys, Being the Ricardos, Tender Bar, Small Axe, Good Omens, etc- Collaborated with cross-functional teams, including Media Buyers, Media Analysts, Account Executives, and Creative Directors to develop and execute media strategies on original titles with budget ranging from $500K to $75 million- Articulated data to… Show more - Campaigns worked on: Brand initiatives, Thursday Night Football 2023, Shotgun Wedding, Lord of the Rings: Rings of Power, Coming 2 America, Wheel of Time, Tomorrow War, The Boys, Being the Ricardos, Tender Bar, Small Axe, Good Omens, etc- Collaborated with cross-functional teams, including Media Buyers, Media Analysts, Account Executives, and Creative Directors to develop and execute media strategies on original titles with budget ranging from $500K to $75 million- Articulated data to tell business stories with immediate recommendations through actionable analysis within data-driven reports and visualizations that addresses business’s pain points and optimizes clients’ active campaigns- Conducted secondary research leveraging client, survey (i.e. YouGov), and advertiser partner data (i.e. Fandual, Uber, Bleacher Report) to identify market trend and key learnings that contributed to campaign strategic plannings - Consulted and collaborated with clients on a weekly basis to explore business opportunities and provide solutions and areas of optimization within the current campaign portfolio Show less

Los Angeles Metropolitan Area

- Conducted regular data audits to ensure data accuracy and consistency, contributing to the credibility of campaign reports and recommendations- Utilized data analytic tools to evaluate key campaign KPIs such as click-through-rates (CTR), conversion rates, and return on ad spend (ROAS) to develop optimization strategy that further improve campaign performance- Optimize team performance and efficient data manipulation by creating automation tools/templates in Microsoft Excel, decreasing… Show more - Conducted regular data audits to ensure data accuracy and consistency, contributing to the credibility of campaign reports and recommendations- Utilized data analytic tools to evaluate key campaign KPIs such as click-through-rates (CTR), conversion rates, and return on ad spend (ROAS) to develop optimization strategy that further improve campaign performance- Optimize team performance and efficient data manipulation by creating automation tools/templates in Microsoft Excel, decreasing human error calculations and increasing team productivity by 40% Show less

Los Angeles Metropolitan Area

Los Angeles, California

Greater Los Angeles Area

Irvine, Ca

- Maintained, developed, and implemented strategic social media campaigns for 6 assigned clients by monitoring trends to generate and schedule social content calendars, resulting in an increasing number of followers by up to 50%- Created paid Facebook Ads Campaigns to increase audience reach and post engagements- Drafted client reports incorporating analytics and quantitative results to analyze the effectiveness of the marketing campaigns being used - Communicated with clients to… Show more - Maintained, developed, and implemented strategic social media campaigns for 6 assigned clients by monitoring trends to generate and schedule social content calendars, resulting in an increasing number of followers by up to 50%- Created paid Facebook Ads Campaigns to increase audience reach and post engagements- Drafted client reports incorporating analytics and quantitative results to analyze the effectiveness of the marketing campaigns being used - Communicated with clients to best adjust the social media campaign to their desirable standards- Coordinated multiple projects to ensure they are accomplished within the set deadlines- Registered staff, negotiate and book venues, transportations, hotel rooms, supplies, etc. to support the staff in having successful trade show exhibitions Show less

Irvine

- Motivated students to join study abroad programs by presenting and discussing study abroad experiences in discussion panels and presentations- Managed information booth tabling, assisted the Study Abroad Center, and participated in relevant panels to increase study abroad awareness to students- Consulted and advised students attending study abroad programs to better their experience abroad

Irvine

- Developed a larger social media presence, resulting in increased of traffic to company’s blog- Composed online content creation by researching, writing, and pitching stories for publication to increase company awareness - Conducted market analysis to gain insight on competition pricing- Coproduce marketing materials to be included in the company’s catalogue

London, United Kingdom

- Collaborated to develop innovative marketing strategies to increase attendance to theatrical productions- Performed competitive research and analysis to better strategies the marketing materials against the competitors- Attended and contributed in weekly marketing meetings to discuss projects and methods to increase company’s awareness- Maintained social media presence with the use Facebook, Twitter, Instagram, and Website to improve relationships between the company and its… Show more - Collaborated to develop innovative marketing strategies to increase attendance to theatrical productions- Performed competitive research and analysis to better strategies the marketing materials against the competitors- Attended and contributed in weekly marketing meetings to discuss projects and methods to increase company’s awareness- Maintained social media presence with the use Facebook, Twitter, Instagram, and Website to improve relationships between the company and its consumers- Designed storyboard concept to be utilized for upcoming video advertisement for theatrical production Show less

Irvine, Ca

- Guided first year college students in adapting to the new academic and social life at UCI to ensure a smooth transition from a high school to a university setting- Planned, assisted, and advertised quarterly events for students to strengthen peer relationships- Attended monthly meetings for information related to academic and social mentoring services to further improve student counseling skills- Enhanced interpersonal skills through individual contact with students and… Show more - Guided first year college students in adapting to the new academic and social life at UCI to ensure a smooth transition from a high school to a university setting- Planned, assisted, and advertised quarterly events for students to strengthen peer relationships- Attended monthly meetings for information related to academic and social mentoring services to further improve student counseling skills- Enhanced interpersonal skills through individual contact with students and administration Show less

Irvine, Ca

- Researched on potential industries that would like to sponsor the organization through fundraising events- Developed written proposals presenting the costs and benefits on contacting a specific industry for sponsorship and how the industry will benefit from the partnership- Corresponded and coordinate with different departments within the organization to better operate Anteater Television

Irvine, Ca

- Greeted all guests and provided quality customer service at a fast-paced restaurant- Trained servers and provided guidance to other staffs- Collaborated with coworkers to maintain a safe and enjoyable workplace- Prepared and cooked food such as pasta, salad, and pizza for customers

Arcadia, Ca

- Responded to mentees’ questions and concerns related to academic and social life at school- Corresponded with teachers and peers on effective ways to commercialize school events- Arranged and assisted in advertising events through social media, email blasts, flyers, and posters- Helped organize social events so that students can meet other peers

San Marino, Ca

- Supervised, assisted, and educated children about the different types of plants in the garden and its culture through small and interactive activities- Ensured guests have an enjoyable time in the gardens by aiding them in customer service related questions

Business Administration Emphasis In Marketing, Economics, 3.46

Activities and Societies: The National Society of Leadership and Success, Undergraduate Business Association

Marketing