• Advise on various strategic digital marketing opportunities, content, including growth, engagement, audience following, sales conversions and competitor analysis across all online channels. • Conceptualized and managed around 30 google Ads campaigns with an average ROI of 45% in the last 2 years. • Collaborated with the multimedia and art design staff to define and determine product requirements based on market research analysis. • Conducted financial modeling for online marketing programs, including website revenue expenditure and forecasting. • Conducting marketing activities for sales lead generation with Maintaining available marketing budgets.

• Assisted in the formulation of strategies to build a lasting digital connection with consumers. • Planned and monitored the ongoing company presence on social media (Google, Facebook etc.) • Launched optimized online adverts through Google Adwords and Facebook to increase company and brand awareness. • Measured performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics).

• Identified and evaluated opportunities improving the process and customer experience. • Handled escalated and upset calls, maintained and updated the outbound call reports. • Responded to customer calls and ensured timely resolution of their issues, redirected calls to the specific departments as required. • Collaborated with the sales team to close deals by endorsing the company's customer service program.