Vishal Kumar Email & Phone Number

New York, United States

Leading project initiatives for the Marketplace Quality team such as designing BI dashboards to automate our reporting and insights as well leading onboarding and training for new hires at TTD. A part of my role also entails building and enforcing new inventory policies to protect our platform and customers from low quality and wasteful inventory. During my tenure on this team, I've also owned our vendor relationships to research ad fraud and inventory quality to drive decisions that further protect our buyers. I work with our external publishing partners and exchanges to provide consultation on best practices when it comes to inventory quality and supply chain optimization. Lastly, I partner with Product & Engineering to develop new features for our roadmap that increase efficiency and further empower our team to push changes on the platform. This partnership with Product has given me the opportunity to prioritize feature backlogs, writing feature requirements and product specs as well as coordinate roll-out of small features that increase operational efficiency for our team.

New York, United States

Data analysis is the core function of my current role at The Trade Desk. My day to day involves discovering anomalies in site traffic, such as potential ad fraud. Another function of my role involves troubleshooting and reviewing publisher pages to ensure that they align with our inventory policies.

New York, New York

My role enables me to combine my passion for data as well as technical product support for our customers across our products in the ad-tech ecosystem. Currently, I am a Subject Matter Expert on our Fraud product, which involves frequent collaboration with Product, Data Science, Marketing and Client Services. On a day-to-day, I handle incoming technical investigations by performing log-level data analysis and translating that into client-level communication to provide actionable insights. My main objective at the end of the day is to ensure our clients have a seamless experience using our products by providing the technical consultation they need.

Greater New York City Area

During my tenure as a Data Analyst on the BI Team, I worked closely with Sales, Product, and Engineering to provide supplemental reporting analytics for our Agency clients. This entailed thinking outside of the box to build on top of our current reporting offerings such as Scorecards, QBRs, and Benchmarks as well as working to automate these reports. I was able to streamline and automate the production of 100+ monthly reports using a combination of SQL, Python and Excel VBA, which increased our team's efficiency by 75%, as well as ensuring timely delivery of external reports.

Greater New York City Area

I began Collective as an Optimization Associate, which later evolved into a Business Operations role. During this time, I effectively managed $500k in digital advertising budget monthly while optimizing yield and client performance (based on client specific Media KPIs such as CTR, CPA, and VTC).A large portion of my job entailed conducting data analysis on campaign metrics by pulling, aggregating, and cleaning data from different sources, which were presented in weekly Sales meetings to measure campaign performance and revenue. Being that daily manual data analysis can often become tedious, I built a Yield Calculator in Microsoft Excel(using Pivot Tables and VLOOKUPS) to create a margin calculator which increased efficiency by 50% and ensured that a 40% margin goal was met on all live campaigns.

Greater New York City Area

Designed technical solutions for network switches, wireless devices, and firewalls to be implemented according to an organization’s goals and objectives. Involved in performing technical audits of our client’s existing information systems and assets to maintain proper documentation, while ensuring that all vendor contracts are renewed in a timely manner for 150+ clients. I also helped Sales team achieve monthly product sales goal of $40,000 and labor revenue goal of $5,000.

Greater New York City Area

Greater New York City Area

My internship on the Email Services team largely involved coding and developing HTML monthly email bulletins and retailer campaigns. I worked closely with QA to ensure tight deadlines were met while the mantaining quality of our marketing campaigns. Post-Analysis of campaign deployment counts were pulled, aggregated and presented to stakeholders for internal analysis. These metrics included I also had the opportunity of conducting operational training, which increased the efficiency of the Email Development Life Cycle and involved coordination between Business Operations, Sales and QA teams.

Flushing-Mcgoldrick

Bachelor’S Degree, Computer Information Systems & Data Analysis

Education record

High School Diploma