Empaneled as Adjunct Professor-Digital Marketing at Sahyadri College of Engineering and Management at Mangaluru.Conduct Digital Marketing Workshops for MBA Students

Primary Responsibility – APJ Region:1. Identify and Execute new online marketing channels to drive traffic on HP.com Digital Assets web pages.2. Collaborate with various teams (creative, agencies, HP IT, etc) to build infrastructure and execute on approved online marketing channels.3. Support program target for FY-14 of 3 Million visits to hp.com/sure supply web pages and $USD8 Million in Supplies Revenue by managing 24 partners in 10 countries.Key Projects:1. Email… Show more Primary Responsibility – APJ Region:1. Identify and Execute new online marketing channels to drive traffic on HP.com Digital Assets web pages.2. Collaborate with various teams (creative, agencies, HP IT, etc) to build infrastructure and execute on approved online marketing channels.3. Support program target for FY-14 of 3 Million visits to hp.com/sure supply web pages and $USD8 Million in Supplies Revenue by managing 24 partners in 10 countries.Key Projects:1. Email Marketing Campaigns – Designed and Planned the implementation of Installed Base Electronic Direct Mailers (eDM) to acquire new customers (switchers)2. Loyalty & Customer Retention Campaigns - Proposed and implemented an innovative business model to up sell/ cross sell through technical contact centers3. User Experience Enhancement – Proposed and rolled out new features on partner check out page – Guest Check Out, Saved Shopping Cart, Promotions Added in the cart, etc4. Campaign and Program Performance – Optimized processes with analyst/consultants to measure performance of the campaigns and program platform - $150,000 incremental revenue/year5. Mobile App Adoption – Built wireframe for SS Mobile App with intuitive features to complete transactions on smart phone. Also worked with product team to improve features through continuous feedback6. Support of Social Media – worked with the agency to showcase program promotions on HP page of Facebook and close looping it with performance7. Quarterly Performance Report – present and discuss the performance of Digital Assets to APJ Printing Category Team and Director of Sales OpsTeam Management – mentor team of 4 analyst, to assist them exceed their roles and responsibilities. Provide continuous feedback on performance, encourage on cross team collaborations and manage project allocations Show less

Printing Group eCommerce Assets (SureSupply) is a World Wide program run on HP.com domain, which enables customers to research and shop for printing supplies (Ink & Toner) through comparison shopping from various local country HP channel vendors.Primary Responsibility – EMEA Region 1. Business User of Reports – Check all the reports (external/internal) and create a summary monthly report. Discussions with Regional Managers on the progress.2. Developed an integrated dashboard to… Show more Printing Group eCommerce Assets (SureSupply) is a World Wide program run on HP.com domain, which enables customers to research and shop for printing supplies (Ink & Toner) through comparison shopping from various local country HP channel vendors.Primary Responsibility – EMEA Region 1. Business User of Reports – Check all the reports (external/internal) and create a summary monthly report. Discussions with Regional Managers on the progress.2. Developed an integrated dashboard to view the performance of the program across partners/retailers and presenting it with insights to make a decision with partner retention for the program3. Monitoring SKU availability on the platform to recommended 85% for all partners/ retailers – Develop remediation plan for partners below 85% availability4. Supported stakeholder in executing online marketing activities – liaison with agencies to block campaign dates, communications to asset developers and measuring the performance of the campaigns Show less

1. Interact with Marketing Managers, to understand the objective of each marketing pages on hp.com2. Report visitor traffic and site performance using web analytics tools like Omniture (SiteCatalyst), Channel Intelligence, Web Collage, etc.3. Create management dashboards, scorecards and reports of key marketing web pages and provide insights for decision support.4. Perform regular web page optimization exercise to proactively identify gaps in the key metrics across 2,000+ web pages… Show more 1. Interact with Marketing Managers, to understand the objective of each marketing pages on hp.com2. Report visitor traffic and site performance using web analytics tools like Omniture (SiteCatalyst), Channel Intelligence, Web Collage, etc.3. Create management dashboards, scorecards and reports of key marketing web pages and provide insights for decision support.4. Perform regular web page optimization exercise to proactively identify gaps in the key metrics across 2,000+ web pages and provide insights on the pages. This enables organization to save costs on creating, maintaining and hosting non performing pages.5. Perform Ad Hoc analysis of various applications installed across social media sites to drive printing. 6, Perform campaign and partner (retailer) analysis across various product lines, to optimize coverage, monitor investments at different buying seasons and close loop the performance for next campaigns.7. Present findings on traffic and navigation behavior to stakeholders of marketing pages.8. Work with hp.com implementation team to track and monitor pages with regards to changes in URL, page names, etc in Omniture SiteCatalyst for seamless and accurate reporting. Show less

1. The Product Content Group provides technical product information to the clients, of their products that are sold Online through E-Commerce platforms.2. Prepared Marketing Collaterals and Documents.3. Extensive Market Research and Competitive Analysis on an on going basis to better understand market penetration.4. With the results of the research, built databases for pre-sales activities.5. Interacted with the Top Management at client ends to develop new businesses and… Show more 1. The Product Content Group provides technical product information to the clients, of their products that are sold Online through E-Commerce platforms.2. Prepared Marketing Collaterals and Documents.3. Extensive Market Research and Competitive Analysis on an on going basis to better understand market penetration.4. With the results of the research, built databases for pre-sales activities.5. Interacted with the Top Management at client ends to develop new businesses and continued to liaison with existing accounts. 6. Involved in the complete business model. Show less

1. Initiated the model of Event Marketing along with a team of 2 other members.2. Positioned this model at three different levels of the value chain after an extensive research on Events, Trade Shows and Seminars in US.3. Prepared the content for website and marketing collaterals.4. Lead qualifications through researching the market and the companies.5. Direct interaction with top management and decision makers at the client end to develop email campaigns.6. Involved in the… Show more 1. Initiated the model of Event Marketing along with a team of 2 other members.2. Positioned this model at three different levels of the value chain after an extensive research on Events, Trade Shows and Seminars in US.3. Prepared the content for website and marketing collaterals.4. Lead qualifications through researching the market and the companies.5. Direct interaction with top management and decision makers at the client end to develop email campaigns.6. Involved in the complete business model and sales activity.7. Analyze client requirements through profiling their current databases of most profitable customers. Show less