Vishal Pathania Email and Phone Number

• Strategic Leadership, Lead digital strategy and execution across Wholesale, Retail, Exports, and E-commerce.• Digital Ecosystem Management- optimize all digital marketing channels, ensuring alignment with cutting-edge technologies and best practices.• D2C Brand website & E-Commerce Platforms- revenue growth, P&L management, define and track ROI and KPI benchmarks to measure campaign effectiveness and profitability.• Social Media and Content Excellence- implement robust social media, SEO, and performance marketing strategies• Influencer campaigns- collaboration with top fashion influencers, define and drive right messaging, monitor SOV by using various analytical tools, monitor consumer voice reputation management• Budgeting and Performance Optimization- Develop digital marketing budgets in line with the annual operating plan and ensure measurable outcomes and ROI

• Leading digital marketing function- developing plans, implementing strategies & building team• Manage digital marketing channels- Stay up to date with the latest technology and best practices • Drive tertiary sales of D2C and third party ecom(Amazon/Flipkart/Pepperfry) Platform-Measure ROI and KPIs • Manage social media account, SEO strategy, online content, performance marketing & Hyper local strategy• Data analytics- sales performance trends, consumer behaviour patterns, competition research• Digital marketing budget- prepare plans & deliver results as per annual operating plan

Leading brand marketing communication through innovative & differentiated activations with various agencies for creative development, social media effectiveness, PR & events

Heading all aspects of digital marketing strategy and executing digital campaigns across web, social media, SEO, SEM, Google ads, paid campaigns, e-com performance marketing including display, content syndication, search, social and influencer marketingHeading performance marketing (CPC & CPM)- devising strategy for accelerated business profitable growth through channel/product strategy and e-com marketing across all key ecommerce marketplaceWebsite Management (D2C)- design, content, merchandising product catalogue, traffic generation, conversion and delivering best brand experience & ROI by devising measurable KPI’s Influencer campaigns- collaboration with top fashion influencers, define and drive right messaging, monitor SOV by using various analytical tools, monitor consumer voice reputation management, grow community fan baseDatabase Marketing – Create strategies to utilize internal and external database and maximize ROIManage marketing budgets, plan go-to-market calendars, campaign strategies, tactics, action plans with timelines including measurements of KPIs and return on investmentManage Lead Generation campaigns for offline stores Timex World showrooms through Google & Face bookAgency Management- responsible for briefing the agencies on the business as well as marketing objective, ensuring the communication and media vehicles were in sync with the set objectives and measuring the performance of the campaignCoordinate with global teams in US/UK Marketing teams based in country, global offices for approvals and inputs for all marketing activities in India.

• Responsibilities mainly included off page SEO like link building, guest posting, blog commenting and you tube commenting• Bookmarking, Classified Ads Writing & Submission, Directory Submission, Blog Commenting, Forum Participation, Article Content Posting & Press Release Submissions.• Keywords Analysis, Keyword Placement, Content Writing, Webmasters Analysis,Structured Data, Complete On Page and Off Page Optimization, Google Analytics Monitoring. • Website Analysis & continuous monitoring of Page rank. Also monitoring the visitors of website.• Keyword research and content integration, writing meta tags and page title/descriptions with the help of Word Tracker, Keyword Discovery and various other tools.• Social Media Optimization: Popularizing the website using Social Media Platforms like Facebook, Myspace, G+ Twitter etc.• Reporting utilizing Google Analytic, Google Webmaster Tools.• Preparing reports on Market research & findings.• Maintenance of Brand Website- Minor Changes as per requirement.

• Responsible to handle major key accounts- Panasonic, Havells (Planning, Strategy, Annual Budgeting, RoadMap)• Handling PPC (Google AdWords, Yahoo Search Marketing, MSN Ad centre & Facebook)• Social Media Optimization: Was Running regular campaign on all Social Media Platforms like Facebook, Twitter, YouTube, LinkedIn, Myspace, G+ Twitter etc.• Developing strategies for improving account performance, Increase Quality Score, CTR, Conversions and Conversion Rate.• Design & execute digital strategy for Company corporate & product brands.• Complete ownership of digital assets of corporate & product brands.• Develop & execute digital marketing campaigns across channels (Website, SEM, Social & Mobile)