I lead Growth at Thriverse, India's first brand-oriented boutique advisory focused on creating successful brand-celebrity partnerships. In today's dynamic market, celebrity associations with brands extend beyond endorsements to encompass brand partnerships and investments. This has made the process of celebrity collaborations more intricate and dynamic than ever before.Thriverse was born out of the founder’s deep understanding of the challenges brands face when engaging with celebrities. As your brand’s one-stop advisory for celebrity engagements, we act as strategic allies, guiding you through the complex landscape of celebrity endorsements.In essence, Thriverese is revolutionizing the negotiation of brand-celebrity deals—one deal at a time. In a complex environment, we foster partnerships that bring mutual success to both brands and celebrities.

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Fortunate to be on the organizing committee of India's Flagship Tech Policy Conference - CYFY 2022 conducted by Observer Research Foundation, India's top Think Tank on National and International policy.I made the conscious choice to work in the social impact / public policy space to do meaningful work and explore my interests. It was always my strong desire to contribute to the well-being of the society.

Worked with co-founder, product, and marketing team on 4 product launcheson Customer Acquisition - TOFU - through social media, influencer, email, andpartnership efforts.Researched, devised, and implemented an influencer marketing strategy for the company with end-to-end responsibility.Generated innovative campaign ideas, crafted compelling copy, and successfully executed them across various marketing channels. Coordinated with several global agencies and implemented high-budget influencer campaigns worth 1Cr + Devised and executed celebrity marketing campaigns for product launches, featuring Sania Mirza and Sameera Reddy.

ReoJob is a Bangalore-based startup that provides online training to aspiring and professional solar engineers it was started by my friends, and I joined them in the final year of my degree. I took on the role of Brand Manager and worked on the marketing and branding strategy for the startup.

I worked with this marketing and advertising startup while in the second year of my degree. I was involved in creating marketing campaigns and other creative marketing ideas for several companies. It also required meeting with clients and creating digital ad campaigns and posts in accordance with the brand image / Philosophy.