Silvia Lana Email & Phone Number

Verona, It

Verona, Italia

From my desire for research and experimentation, the artistic project Parallel Lines was born. Through the String Art I elaborated “We R All Slaves to Pussy” that claims, in an ironic and provocative way, the woman free from any identifying role. The project has been exhibited:2017. Solo exhibition at contemporary art gallery Aprés-coup Arte - Milan2018. Solo exhibition at the Show Room of high fashion Asestante - Milan2018. Exhibition at Blanco - Milan, on the occasion of the Fuori Salone2018. Solo exhibition at the Gallery of Contemporary Art “Deposito A”, Verona.After several experiments, I developed the technique of String Art directly on the wall, creating site-specific installations, that generate surprising tricks of light and shadow that seem to embroider the air. The installations can now be found at:- Loft Hair - Verona- Sonia Peronaci Factory - Milan- Suite D’Autore Art Hotel - Piazza Armerina - Sicily- Laboratory 29 - VeronaI am activist for woman’s right and creator of the national awareness campaign #nonsibaratta, born in 2017 and repeated in 2018 on the occasion of International Women’s Day. Many national newspapers and some online magazines dealing with art, have decided to dedicate an article to it.

Paris

Director and executor for Food typography TV Commercial for Heudebert, LUI was contacted by the talent scout of the Paris-based production agency Bollywood to take part in a competition as a director and food typography artist between three creative agencies for the client Heudebert - LU Group. After presenting my treatment with visual references, created in collaboration with a team of creatives, I won and got the job with the agency BETC Paris. I participated and exhibited my project during the PPM with clients and production and communication agencies during the initial phase of the work. Then, in Paris, I directed the two Commercial TVs that were broadcast on all the French national networks. In addition to this, I personally made the lettering with the ingredients of the new Heudebert products as well as the stop motion video. After shooting, I worked with the photographer on the post-production of the videos, until the final editing.

After working as a hand lettering artist, I decided to differentiate myself, experimenting and measuring myself with Food Typography, a visual technique used in certain fields of communication, very common in the United States.I realized images with a strong visual impact for food bloggers and small food producers, I elaborated my first stop motion videos in which I composed the food lettering and the project #30musicolortypography realized to promote myself. Moreover I started to hold hand lettering and food typography workshops, during events organized in my city .

After attending specialization courses dedicated to Hand Lettering and digital illustration, I designed the logo and packaging of an entire food line for “Il Laboratorio del Gusto”: from jam’s labels to the packaging for main courses, designing the informations about the company and the products themselves.During this period, I collaborated with Donna Moderna TV for the creation of some Cocktail Recipes videos for which I designed both, lettering and illustrations. I have created illustrations and Hand Lettering for pizzerias and other places in my city, labels for oil and wine from small producers in my area and illustrated labels for the packaging of food products.

I started my graphic design activity specializing in the development of coordinated images for weddings and theme parties. In particular, I study and create invitations, tags, location maps, stickers and custom labels. Study of materials and various types of off-set printing, screen printing, hot stamping, digital, die cutting, embossing on paper, wood, PVC, pure cellulose plates. Moreover, I have collaborated with several realities including the Teatro Nuovo in Verona.

During this period I was entrusted with the management of the entire hospitality structure with 18 rooms. I had the responsibility to follow the project from the beginning in all its aspects: Design and choice of furniture and accessories for the entire dwelling, from the common areas to the rooms. Management of check in and out procedures as well as invoicing through management software. Organisation and management of the cleaning staff and mise en place of the breakfasts. I collaborated to the creation of the website, that won as best national website in 2009I have registered the structure in various booking portals and organized the inauguration event.

During this period I worked as an employee at some notary offices in my city. Studio CRISTINA CASCONE. Hired in the studio for a maternity replacement, I was reconfirmed at the end of the contract. During this period I had the task of following the entire mortgage department, from the drafting of the deeds to the fulfillment of the obligations. I was also responsible for training two other employees.Studio Notarile MADDALENA FERDINANDO where I received a complete training directly from the Notary Maddalena.