An Australian owned and operated business with growing international operations. Braemac is Australia’s largest distributor of Electronic components and equipment, employs 110 people and has a sales turnover of A$160m per year. My responsibilities entail Sales revenue, Gross profit, demand creation and Key account management for the Queensland operation.

3rd largest global distributor of Electronic Components, headquartered in Canada, employing 5500 with revenue of US$3.2b. Operating as three regional head offices each with centralised distribution facilities acting as hubs to every country.Over seven years I held various positions reporting directly to the General Manager and assumed the position of General Manager when required while also having dotted line reporting to the Vice President of Sales – Asia Pacific. Sales revenue and… Show more 3rd largest global distributor of Electronic Components, headquartered in Canada, employing 5500 with revenue of US$3.2b. Operating as three regional head offices each with centralised distribution facilities acting as hubs to every country.Over seven years I held various positions reporting directly to the General Manager and assumed the position of General Manager when required while also having dotted line reporting to the Vice President of Sales – Asia Pacific. Sales revenue and demand creation responsibility for all customer segments for the branches in my control while acting as alliance manager for several of the franchises distributed. Achievements:• Introduced strategic sales planning into an organisation that had grown rapidly as “the alternative supplier”• In conjunction with the General Manager, instrumental in changing the operating style of the company from product push to market pull.• Introduced customer stratification to minimise margin degradation during the most competitive period in the electronics distribution market history in Australia.• Introduced customer specific supply chain and vendor managed inventory programs as a means of differentiation. • Facilitated entry into the emerging LED lighting market through prospecting major lighting and engineering customers across Australia and New Zealand.• Introduced market sector management to a largely sales orientated business.• Grew Brisbane branch from start up to market leader within 4 years. Sales level grew to 80% of Sydney branch but produced with 25% of the resources.• Undertook business process re-engineering within a “cancerous” branch while rebuilding its local market perception. Show less

My initial role as State Manager involved daily management of 3 diverse divisions and was later expanded to include National Sales Management of the Components division. Both roles involved profit and loss responsibility and key account management reporting into the General Manager. Achievements:• Developed and implemented a program to house 3 different business divisions under one roof in each of 3 states which resulted in a financial saving of 8% while improving operating… Show more My initial role as State Manager involved daily management of 3 diverse divisions and was later expanded to include National Sales Management of the Components division. Both roles involved profit and loss responsibility and key account management reporting into the General Manager. Achievements:• Developed and implemented a program to house 3 different business divisions under one roof in each of 3 states which resulted in a financial saving of 8% while improving operating efficiencies and productivity.• Implemented a successful “demand creation” strategy that created a synergy between sales and engineering personnel. • Grew sales in Brisbane by 62% in a year that saw the whole Australian market decline by 28%.• Improved or amended relationship with our vendor partners.• Instrumental in divesting the profitable “component” division from the contract manufacturing business that was proving to be a liability. • Mentored the Regional Sales teams to reduce conflict and enhance cohesiveness resulting in a change of culture. Show less

Avnet (VSI Electronics) was Australia’s largest and most respected distributor of electronic components for Australia and NZ through the 80’s and early 90’s and was owned by a publicly listed company in the UK – Electron House PLC. At the time, Aust / NZ turnover of $42m with 90 employees.My role entailed profit and loss responsibility of the Queensland business reporting directly to the Managing Director. Achievements:• Grew sales from a low base to be No1. in the region… Show more Avnet (VSI Electronics) was Australia’s largest and most respected distributor of electronic components for Australia and NZ through the 80’s and early 90’s and was owned by a publicly listed company in the UK – Electron House PLC. At the time, Aust / NZ turnover of $42m with 90 employees.My role entailed profit and loss responsibility of the Queensland business reporting directly to the Managing Director. Achievements:• Grew sales from a low base to be No1. in the region with an average annual compound growth rate of 28% over 10 years.• Multiple awards from agencies for being a leader for their products.• Successfully tendered and secured sole supplier status of fibre optic cable for the introduction of gaming machines in Queensland. Contract ran for 2 years representing $1.4m in revenue (26% increase in sales). Show less