• Responsible for strategies, planning, and execution of campaigns on Meta Ads, LinkedIn Ads, and Google Ads: - Over 20 paid media campaigns created and managed in 2024; - Hundreds of qualified leads generated through campaigns; - Significant business deals generated from paid media.• Worked on marketing for all divisions of Cadastra, across different areas: - Planned and executed webinars for the department; - Created and promoted rich content with subject matter experts; - Managed paid media to build authority in key areas; - Planned and executed paid media campaigns on Meta, LinkedIn, and Google for awareness and demand generation; - Planned and developed communication workflows in HubSpot to boost demand generation and nurture existing leads.• Creation and coordination of strategies and actions in HubSpot for the marketing and sales sectors, such as: - Defining methods for acquiring new leads; - Communication workflows for re-engaging cold leads; - Creating strategies with the sales team for nurturing and contacting qualified leads; - Defining team action steps according to funnel stages;• Creating reports in HubSpot, analyzing results in HubSpot and Excel, and creating presentations for periodic result reports with leadership.• Creating graphic designs for social media, internal and external presentations, emails, and rich content.• Creating Landing Pages and website pages in HubSpot and WordPress with a focus on SEO best practices.

• Responsible for strategies, planning, and execution of campaigns on LinkedIn Ads and Google Ads:• Implementation, management, and operation in RD Station: - Full implementation of RD Station in the company, for marketing automation and CRM for marketing and sales. - Planning and creating communication workflows to boost lead generation. - Marketing automation for engaging and qualifying leads effectively; - Defining an accurate lead score; - Creating strategies with the sales team for nurturing and contacting qualified leads;• Creating graphic designs for social media, sales presentations, emails, and rich content.• Creating Landing Pages and website pages in WordPress with a focus on SEO best practices.• Planning and writing blog content focused on SEO.

• Execution of graphic design tasks, content production for the website's blog, and video production for online media;• Planning actions and analyzing results on various platforms (RD Station, Instagram, LinkedIn, etc);• Development of communication materials: emails, social media posts, banners, and e-books.

• Execution of graphic design tasks and production of videos for online and offline media.• Development of communication materials: emails, social media posts, banners, and e-books.