Reporting to the Marketing and Products Superintendent. I am responsible for strategic planning and execution of the roadmap of products and functionalities on the Financial Services (credit, payments and digital transactions), Transport, Entertainment (Lotteries & Gaming) and EAD fronts, enabling and shaping the scope in the Discovery stage and guiding delivering value in the Delivery stage, using the Scrum framework and agile methodology. One-person team management.• Led the deployment of 20 new products/features until 12/2023, with an average activation growth of 39% in the base and contributed to an increase in the average retention rate of 2.7% in the other previously existing products.• I negotiated with partners that enable RV products to be offered, and I am currently responsible for implementing and operating a new marketplace platform project.• I build and execute the Go-To-Market (GTM) strategy of digital products and services, leading the understanding of the positioning, marketing plan and training of the operation.

Reporting to the CEO. Responsible for consulting oriented to real estate launches, aiming at lead generation, sales funnel analysis, paid media strategy, SEO and marketing automation/CRM platforms. Management of a team of five people.• I managed the budget, optimizing funds between the clients' marketing channels.

Reporting to Head of Marketing. Responsible for creating and executing promotions and value actions at a national level, managing a budget of 8MM BRL/year. Management of a two-person team.• I built launch plans and developed the large accounts channel, leading the construction of the area's Business Plan and the customized Joint Business Plan (JBP) of large accounts.• Created and executed 7 national promotions with 72% of promotions joining the networks (best of the previous 2 years).• Segmented the customer base for the application of trade materials and value actions in a personalized way, resulting in greater assertiveness of the trade marketing material.

Reporting to Head of Marketing. Responsible for the branding and roadmap of the brands Ades, Verde Campo and Del Valle Água de Coco. Management of a two-person team.• I approved the marketing investments of the category, analyzed the life cycle of the products, monitored indicators of volume, profitability and market share. Validated production capacities, inventory, labels and packaging by channel and region.• Consolidated Ades' leadership in the share of soy-based beverages and diversified the product line, previously exclusively soy-based, resulting in an increase in the category's P&L.

Reporting to the Regional Manager.• I built the monthly personalized promotional calendar of the large Coca-Cola accounts in MG, created national promotions for physical store and e-commerces, executed category management projects and did the regional management of merchandising materials.• I contributed to beat the volume target during the entire period of my trade management (except in May/2018, truck drivers' strike); led the implementation of the category management project in MG, with growth in share value and share volume in approximately 1pp in the channel in the state; partnered with cashback apps; conducted cross category projects with other industries; I led the re-launch of returnable soft drink packaging in the Hiper & Super channel.• I also worked in the management and regional operationalization of promotions and samplings, monitoring and execution of the exhibition of products based on successful photography, management of products in expiration, regional operationalization of local media, creation and management of commercial incentives, study and validation of product launches in the regional, control of budget of tactical actions.

Reporting to the Commercial Manager. Responsible for managing a sales team of approximately 100 independent brokers and five store managers with an average sale of 180 apartments per month.• I conducted the planning of strategies for real estate launches, elaborated and monitored regional media, marketing and promotional action projects, as well as managed the presentation and visual maintenance of media, points of sale and real estate fairs.• I controlled the flow of contracts for the purchase and sale of real estate. As a trainee, I developed projects that involved the entire construction production chain, focusing on the commercial area.

Development of projects that involve the entire production chain of Civil Construction, focusing on the Commercial area.

Commercial Representation of the Laboratory with professionals and medical institutions.Strategic planning to approach the brand's products by region.Capturing new points of sale.

Management of corporate telecommunications projects with customer support, working in After Sales. Portfolio with an average of 300 service orders.

Conducting institutional events together with business areas, management of sponsorship contracts, survey of the state and national political scenario, monitoring of Oi projects that have a partnership with the government, such as the broadband project in schools, of the Government of Minas Gerais . Close monitoring with the Oi Futuro social responsibility institute.

Planning and execution of customer loyalty actions; stock control of devices for the operator's customers in Minas, Bahia and Sergipe; holding events for base customers; analysis of adherence rates to retail plans.

Customer service in the Sales Room; Stock management of used vehicles at one of the branches.