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Experienced Senior Product and Marketing Manager | Business Development with a demonstrated history of working in the ICT industry.20 years+ experience of conceiving products, offers and running proper strategies that position products in the market, bring effective leads and generate revenue.Deep understanding of B2B environment and value proposition development within technology and telecoms.Strong Product Management professional skilled in Business Development, Product Marketing, Lead Generation, Team Management, Partners Management, Cloud Computing, IoT, (Cyber) Security, Managed Services, Business Assurance and Mobile Data.Motivational and Leadership skills allow to influence and lead hierarchical and non-hierarchical cross-functional working teams.
Innowave
View- Website:
- innowave-technologies.com
- Employees:
- 287
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Business Development SpecialistInnowave Feb 2024 - PresentLisbon, PortugalFocus on expanding the footprint in the B2B space by identifying new opportunities and managing key accounts in innovative areas like Digital Transformation | Cloud Migration & Management | Generative AI | Advanced Analytics | Cyber Security | QA & Test Automation | CX Applications | Low Code-No Code.The role involves both driving business growth and building lasting relationships with enterprise clients to deliver cutting-edge solutions that meet their evolving needs.Key… Show more Focus on expanding the footprint in the B2B space by identifying new opportunities and managing key accounts in innovative areas like Digital Transformation | Cloud Migration & Management | Generative AI | Advanced Analytics | Cyber Security | QA & Test Automation | CX Applications | Low Code-No Code.The role involves both driving business growth and building lasting relationships with enterprise clients to deliver cutting-edge solutions that meet their evolving needs.Key Responsibilities:- Identify and pursue new business opportunities- Manage a portfolio of key accounts, ensuring client satisfaction, deepening relationships, and collaborating closely with clients to understand their business challenges and develop tailored technology solutions that address their specific needs- Drive the negotiation and closing of contracts- Develop and maintain strong partnerships with industry leaders, stakeholders, and technology vendors to drive innovation and collaboration- Monitor key performance indicators and customer feedback to optimize account strategies and enhance client satisfaction and retention Show less -
Business Development SpecialistCycloid - Technology And Consulting Feb 2020 - Feb 2024Lisbon, PortugalDrive strategic growth initiatives in cutting-edge domains such as Cloud Computing, Cybersecurity, Augmented and Virtual Reality (AR/VR), Artificial Intelligence (AI), and Machine Learning (ML). The role involves identifying new market opportunities, forging partnerships, and contributing to solution conception, pricing and positioning it, enabling to fuel the growth and adoption of innovative technologies in the B2B sector.Key Responsibilities:- Development and execution of business… Show more Drive strategic growth initiatives in cutting-edge domains such as Cloud Computing, Cybersecurity, Augmented and Virtual Reality (AR/VR), Artificial Intelligence (AI), and Machine Learning (ML). The role involves identifying new market opportunities, forging partnerships, and contributing to solution conception, pricing and positioning it, enabling to fuel the growth and adoption of innovative technologies in the B2B sector.Key Responsibilities:- Development and execution of business strategies to drive revenue growth and market expansion for Cycloid portfolio, with a focus on AWS Cloud platform and services- Build and maintain relationships with key industry partners, stakeholders, and clients to drive collaboration and expand the company’s market presence- Conduct market research and competitive analysis to inform business strategies- Contribute to the development of product positioning, pricing models, and value propositions that resonate with enterprise customers and differentiate the solutions in the market- Development of Marketing and Sales collaterals (presentations, Case Studies, ...)- Drive pilot programs and proof-of-concept initiatives with clients, helping them leverage the full potential of innovative technologies to meet their business goals- Monitor business performance metrics, adjusting strategies to optimize market penetration- Development of commercial proposals- Work closely with the technical teams to support growth strategies- Lead negotiations for contracts and agreements with customers Show less -
It Senior Product Portfolio ManagerNos Sistemas Jul 2016 - Feb 2020Lisbon Area, PortugalOversee the strategic planning, development, and management of a diverse portfolio of IT products tailored for the B2B market. I work closely with cross-functional teams, including Sales, Marketing, Engineering, Operations and Customer Support, to align product offerings with market needs and customer expectations.Key Responsibilities:- Lead the end-to-end lifecycle management of ICT products, from concept to launch, ensuring products meet business and customer objectives- Analyze… Show more Oversee the strategic planning, development, and management of a diverse portfolio of IT products tailored for the B2B market. I work closely with cross-functional teams, including Sales, Marketing, Engineering, Operations and Customer Support, to align product offerings with market needs and customer expectations.Key Responsibilities:- Lead the end-to-end lifecycle management of ICT products, from concept to launch, ensuring products meet business and customer objectives- Analyze market dynamics, competitive landscape, and customer insights to inform product roadmap decisions and optimize performance- Bring requirements in from the field and from customers, define and validate the IT products (DataCenter, Cloud Computing, SaaS, Managed Services, ITSM, Security) and benchmark it competitively- Develop and manage partnerships with technology vendors and service providers - Act as the voice of the customer, ensuring their needs are integrated into product development processes while maintaining a focus on operational efficiency and profitability- Drive go-to-market strategies, including pricing models, customer segmentation, and sales enablement initiatives to maximize portfolio growth- Monitor and report on the performance of the product portfolio- Launch of new offer, promote properly internally (Sales, Marketing, Customer Support) and position it in the market (Lead generation campaigns, Digital presence, ...) Show less -
Head Of Commercial DevelopmentNos Sistemas Apr 2015 - Jul 2016Lisbon Area, PortugalSpearhead the design and execution of commercial strategies that drive business growth and market expansion in the B2B sector. With a focus on innovation and customer success, I lead cross-functional teams to develop high-value technology solutions that meet the evolving needs of enterprise clients.Key Responsibilities:- Develop and implement comprehensive commercial strategies, aligning business objectives with market opportunities to accelerate revenue growth and market share-… Show more Spearhead the design and execution of commercial strategies that drive business growth and market expansion in the B2B sector. With a focus on innovation and customer success, I lead cross-functional teams to develop high-value technology solutions that meet the evolving needs of enterprise clients.Key Responsibilities:- Develop and implement comprehensive commercial strategies, aligning business objectives with market opportunities to accelerate revenue growth and market share- Lead the business development efforts, identifying new market segments, strategic partnerships, and emerging trends to enhance the company's competitive position- Drive the go-to-market strategy for new products and services, collaborating with Sales, Marketing, and Product teams to ensure effective market penetration and customer engagement- Oversee the sales achievements and pipeline, identifying and pursuing opportunities to maximize profitability while maintaining a focus on customer satisfaction and long-term partnerships- Define the proper product positioning and promote it properly- Monitor market trends, competitor activity, and industry developments to adapt and refine commercial strategies- Lead and mentor the team, fostering a culture of innovation, collaboration, and continuous improvement Show less -
Head Of Product And Marketing ManagementMainroad May 2013 - Apr 2015Lisbon Area, PortugalOversee the strategic development and execution of both product and marketing initiatives in the B2B sector. My role involves crafting innovative product roadmaps and aligning them with targeted marketing strategies to drive market penetration, customer engagement, and business growth.Key Responsibilities:- Lead the end-to-end product lifecycle, from market research and concept development to product launch, ensuring offerings align with customer needs and industry trends- Define… Show more Oversee the strategic development and execution of both product and marketing initiatives in the B2B sector. My role involves crafting innovative product roadmaps and aligning them with targeted marketing strategies to drive market penetration, customer engagement, and business growth.Key Responsibilities:- Lead the end-to-end product lifecycle, from market research and concept development to product launch, ensuring offerings align with customer needs and industry trends- Define and implement the go-to-market strategy for products, focusing on positioning, messaging, pricing models, and customer segmentation to maximize market impact- Develop comprehensive marketing strategies that include digital marketing, content creation, demand generation, and brand positioning to strengthen the company's market presence- Lead and mentor Offer Management, Marcom and Lead Generation teams, fostering a culture of collaboration, creativity, and performance excellence- Collaborate with cross-functional teams to develop and deliver cutting-edge IT solutions that provide value to enterprise clients- Marketing budget definition and management- Strategic planning and Business Case Defintion- Develop specific account / partner marketing plans Show less -
It Senior Product Portfolio ManagerMainroad Feb 2012 - May 2013Lisbon Area, PortugalBring requirements from the market, partners and customers, define and validate the solutions, benchmark it competitively and be responsible for the accurate release of each offer:- Product Strategy- Product Requirements- Product Management- Product Pricing- Business Development planning and activities on customers- Market segmentation, lead generation, oversee Marcom activities- Sales documentation (product description, proposal templates, collaterals, case studies)… Show more Bring requirements from the market, partners and customers, define and validate the solutions, benchmark it competitively and be responsible for the accurate release of each offer:- Product Strategy- Product Requirements- Product Management- Product Pricing- Business Development planning and activities on customers- Market segmentation, lead generation, oversee Marcom activities- Sales documentation (product description, proposal templates, collaterals, case studies) Show less -
Senior Product Portfolio ManagerWedo Technologies Oct 2008 - Feb 2012Lisbon, PortugalOversee the strategy, development, and lifecycle management of cutting-edge solutions in Revenue Assurance, Fraud Management, and Collections for B2B clients. I work closely with internal teams and enterprise customers to deliver innovative, data-driven products that help businesses safeguard their revenues, minimize risks, and streamline collections processes.Key Responsibilities:- Lead the end-to-end product lifecycle, from concept and design to development, launch, and continuous… Show more Oversee the strategy, development, and lifecycle management of cutting-edge solutions in Revenue Assurance, Fraud Management, and Collections for B2B clients. I work closely with internal teams and enterprise customers to deliver innovative, data-driven products that help businesses safeguard their revenues, minimize risks, and streamline collections processes.Key Responsibilities:- Lead the end-to-end product lifecycle, from concept and design to development, launch, and continuous improvement of revenue assurance, fraud, and collections solutions- Define product strategy and roadmap, ensuring alignment with market trends, customer requirements, and emerging threats in revenue leakage and fraud detection- Engage with stakeholders to define product features, use cases, and technical specifications, driving the successful delivery of high-impact solutions- Control Product Development and Delivery timings- Support go-to-market strategies by working closely with Marketing and Sales teams to position products, define value propositions, and create sales enablement tools- Bring requirements in from the field and from customers, define and validate the products, benchmark it competitively and be responsible for the product release- Define GTM and launch each release of WeDo products- Monitor product performance, using KPIs and analytics to make data-driven decisions Show less -
Product Marketing ManagerWedo Consulting Jun 2007 - Oct 2008Lisbon, PortugalLead the marketing strategy and positioning for advanced Revenue Assurance, Fraud Management, and Collections solutions, designed for enterprise clients in the B2B space. The role bridges the gap between product development and go-to-market execution, ensuring the offerings address key customer pain points and stand out in a competitive marketplace.Key Responsibilities:- Manage all WeDo products in a marketing point of view, namely defining market opportunities, strategies, and… Show more Lead the marketing strategy and positioning for advanced Revenue Assurance, Fraud Management, and Collections solutions, designed for enterprise clients in the B2B space. The role bridges the gap between product development and go-to-market execution, ensuring the offerings address key customer pain points and stand out in a competitive marketplace.Key Responsibilities:- Manage all WeDo products in a marketing point of view, namely defining market opportunities, strategies, and requisites to deliver the proper positioning for the products and promote them adequately- Collaborate closely with Product Management and Sales teams to define product positioning, value propositions, and messaging that resonate with B2B customers- Lead go-to-market efforts, including product launches, ensuring all marketing materials, sales enablement tools, and campaigns are aligned with the product strategy and customer needs- Conduct competitive analysis, market research, and customer feedback collection to refine marketing tactics and product messaging, ensuring differentiation in the market- Drive the creation of high-impact marketing content, including white papers, case studies, and product demos that highlight the benefits of our solutions- Support the Sales team by delivering sales enablement tools, such as presentations, product training, and detailed collateral, to ensure they are well-equipped to sell complex technical solutions to enterprise clients- Plan and execute the merge of several products from two leading Revenue Assurance companies (WeDo consulting and Cape technologies) Show less -
Operational Marketing ManagerOptimus May 2005 - Jun 2007Lisbon, PortugalResponsible for the execution and optimization of marketing campaigns and initiatives that drive the adoption and growth of Mobile Broadband Internet services (Kamguru). My role is centered on translating strategic goals into actionable marketing plans that enhance customer acquisition, engagement, and retention.- Work closely with cross-functional teams such as Sales, Product, and Customer Service to ensure marketing initiatives align with business objectives and customer needs-… Show more Responsible for the execution and optimization of marketing campaigns and initiatives that drive the adoption and growth of Mobile Broadband Internet services (Kamguru). My role is centered on translating strategic goals into actionable marketing plans that enhance customer acquisition, engagement, and retention.- Work closely with cross-functional teams such as Sales, Product, and Customer Service to ensure marketing initiatives align with business objectives and customer needs- Management of Operational areas (Engineering, Information Systems), Customer Care.- Definition of Mobile Broadband Internet services (Kanguru) GTM, Successful launch, continuous operational monitoring, and related improvements. Show less -
Senior Project ManagerOptimus Nov 2003 - May 2005Lisbon, Portugal- Responsible for managing projects related with data services for mass market, namely:Optimus 3G multimedia video portal, Ring Back Tones, Multiplayer gaming, Java video player, Mobile Internet Access, Mobile portal (Ozone) handset certification. -
Project ManagerOptimus May 2001 - Nov 2003Lisbon, Portugal- Study of new technologies and services to implement new products and services in the market- Develop short and long-term forecasting, staffing and capacity requirement plans to meet service level specifications- Leading projects related with the introduction of new technologies inside Optimus, namely: Multimedia Messaging Service; Wireless Video -
Numbering Plan Manager & Project ManagerOptimus Aug 2000 - May 2001Lisbon, Portugal -
Innovation And Benchmark AnalystOptimus Aug 1999 - Aug 2000Lisbon, Portugal
Vitor Silva Skills
Frequently Asked Questions about Vitor Silva
What company does Vitor Silva work for?
Vitor Silva works for Innowave
What is Vitor Silva's role at the current company?
Vitor Silva's current role is Digital Transformation | Product Management | Business Development | Account Management | Converting Technology to tangible Use Cases.
What is Vitor Silva's email address?
Vitor Silva's email address is vi****@****ing.com
What skills is Vitor Silva known for?
Vitor Silva has skills like Product Marketing, Management, Telecommunications, Marketing, Business Analysis, Mobile Devices, Team Management, Product Management, Team Leadership, Cloud Computing.
Who are Vitor Silva's colleagues?
Vitor Silva's colleagues are Shyamkumar S S, Concetta Modesto, Edgar Mateus, João Bacalhau, Farhan Khan, Rupinder Saini, Joana Cantinho.
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3gmail.com, demandware.com, salesforce.com
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Vítor Silva
Finance Business Partner @Pleo | Ex-Kantar | Ex-Amazon | Ex-H.B. Fuller - Strategic Thinker Driven By Making People GrowValongo -
Vitor Silva
Portugal
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