Freelance Creative and Designer for luxury brands and advertising agencies.Clients:2023/24: Harrods, John Lewis & Partners, Trinny, Untamd, SK-II, Susanne Kaufmann, VCCP, River Island.2021/22: Rolex, Bucherer, Hublot, Beauty Pie, Mercedes-Benz, VML, Spring Studios, HUGE.

Digital Design, Editing and Motion Graphics for Paid Social Activations + CRM across fashion, beauty, skincare, home and tech.• Redesign of email templates and mobile optimisation.• Spring Home campaign Motion Design for Social channels.• Weekly BAU campaigns.• Brand partnerships: Dior, Chanel, Clarins, Chloé, Apple, Samsung, and Dyson.

Launched and established the creative vision for their new Dining Hall, one destination hosting six Michelin starred restaurants. Together with their great team of creatives, stylists and producers we created Paid Campaigns through Organic Social content.• Dining Hall Launch campaign + Organic Activations.• Content strategy and creation of Organic content for Instagram,growing the account from launch to 10K followers in 6 months.• For Every Occasion campaign + Organic Activations.

I worked with Shophouse on rebranding the luxury Japanese skincare brand SK-II, establishing a new visual direction for the brand. The project aimed to refresh SK-II’s desirability as an industry leader in Asia and appeal to Western markets. We reimagined their unique heritage and the 50-year-old trademarked ingredient, Pitera, while promoting an optimistic natural look through dynamic talent photography, minimalist product imagery, and multisensorial ingredients visualisation.Your Truest Self CampaignPhotographed and directed by Paola Kudacki (CLM).Talent: Haruka Ayase (Japan) and Tang Wei (China)

Austrian skincare brand with headquarters in London, UK.Creative, Design, Editing and Motion for Social organic content and Paid activations.

I worked with BBL/P Realise servicing Rolex Global HQ as they transitioned to a multi-agency model. Crafted creative briefs for multiple campaigns in collaboration with our French agency partner and presented them to senior clients in Geneva.

I conceived, directed, and executed a 360° creative strategy that showcased Bucherer’s diverse retail offerings within a single campaign. This groundbreaking multibrand initiative positioned Bucherer as a premier retailer, ensuring top-of-mind awareness throughout the summer season.• Collaborated with my copywriter partner to develop and present compelling concepts with a cohesive visual narrative for each, culminating in the chosen theme “The Summer of Indulgence.”• Managed end-to-end creative development including concepts, scripts, moodboards, mockups, talent selection, casting, on-set direction, and post-production.

Responsible of Organic branded content and Digital Paid campaigns for the European and the US markets, seamlessly merging Editorial, Digital Advertising, and Content Creator collaborations on Instagram and TikTok, with a focus on skincare and makeup categories.

Design of Hublot Catalogue, transcending the traditional coffee table book by aiming to deliver a lasting and immersive experience while celebrating craftsmanship.

As a client-facing Senior Creative, I specialised in conceiving and spearheading 360° global campaigns for Beauty, Jewellery, and Watches accounts, including contributing to new business pitches. My role involved guiding projects from the Strategy phase through Concept development, Production, and overseeing Post-Production to ensure the highest standards of visual execution. I consistently pushed creative boundaries in the realms of digital innovation and the creative landscape.Clients: Breitling, Bucherer, Ouronyx

Worked with the Creative Director consultant based in New York and liaised with the Marketing team in London on Creative, Design, Editing and Motion for Social Organic content and Paid activations.

Over a span of two years, I held the key role in crafting and executing the worldwide visual strategy for advertising campaigns, social media, in-store displays, collateral marketing, brand activations, celebrity influencer collaborations, and PR events.• Directed a cross-functional team, including art directors, graphic designers, editors, and motion designers. Orchestrated large-scale productions in London, Paris, and Milan, yielding over 500 assets per season across digital, print, and TVC platforms.• Played a pivotal role in supporting Swarovski's strategic evolution during the Spring/Summer '19 campaign, steering the brand from a glam, celebrity-centric image to a modern, youthful style. This transformation revitalized the brand's audience and ensured alignment with the contemporary cultural landscape.