Vivek Tripathi Email and Phone Number
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Product and portfolio marketing, business development, sales enablement, and growth strategy expert having 17 years of experience in Information Communication and Technology sector. I am passionate about solving customer problems by providing latest technology-driven innovative solutions. Currently leading global product marketing for Cloud, Automation, AI, Security, IMS, and Messaging portfolios of Mavenir while collaborating with other marketing functions such as demand generation, brand communication, events, and analyst/media relations. Having an excellent understanding of the customer requirements, latest technology trends in the market, and their use cases for business and operational excellence helps me to build right solutions that are suitable for unique requirements of our customers. Have worked closely with CXOs and leadership team members (at Products, Solutions, Strategy, Marketing, and Sales functions) to develop and successfully implement cohesive portfolio growth plan for all markets globally. Have experience of managing multi-national teams of 20+ members and coordinating with multiple stakeholders to plan and implement country-level network-transformation and network-launch projects. Have vast experience of developing and implementing strategies for partner/vendor onboarding, growing customer base, enhancing customer experience, entering new markets, increasing penetration in existing markets, and improving top-line and bottom-line. Business Skills:Product and Portfolio Marketing, Sales Enablement, Content Marketing, Brand Building, Go-to-market Planning and Execution, Product Positioning, Product Pricing, Product Launch, Market Analysis, Competitive Analysis, Value Proposition Building, Business Strategy, Problem Solving, Stakeholder Management, Negotiation, Communication, and Presentation. Technical Skills: R, Python, Tableau, Gephi, SPSS, 3G, 4G, 5G, NB-IoT, LoRA, LTE-M, SDN, NFV, CRAN, Fronthaul, Backhaul, BSS, OSS, RAN, Transport, Core, Wireless, Wireline, Windows, Linux, macOS, Ubuntu, Microsoft Office
Mavenir
View- Website:
- mavenir.com
- Employees:
- 10
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Associate Director - Product MarketingMavenirGurugram, Hr, In
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Associate Director - Product MarketingMavenir Apr 2023 - PresentGurugram, Haryana, India -
Product & Portfolio Marketing ManagerSandvine Apr 2021 - Apr 2023Bengaluru, Karnataka, India• Drive product and portfolio marketing direction for Sandvine, collaborating with othermarketing functions: demand generation, brand communication, events and media relations• Provide strategic input and influence product roadmap, strategy, and pricing based onmarket/customer research and competitive findings• Plan GTM strategy and enable global sales leadership with the right messaging, contents,trainings, and collaterals to ensure growth in sales pipeline and revenue • Create persona and industry-focused messaging from product and feature centric messaging byworking collaboratively with products/solutions leaders • Work closely with chief strategy officer and other leadership team members to develop andimplement cohesive portfolio growth plan for all Sandvine markets globally• Improve the product launch process and strategy and collaborate with product management,marketing, and sales to ensure the effective go-to-market and product/feature adoption• Craft engaging, audience-specific content, including case studies, solution briefs, web content,presentations, data sheets, whitepapers, and sales playbooks, that can be utilized globally• Own and maintain product and solution centric content, ensuring consistency and quality ofmessaging across all product lines and aligning it with Sandvine’s corporate-level messaging -
Sr. Manager - Business DevelopmentAstrome Technologies Private Limited Jan 2020 - Jan 2021• Drive marketing, pre-sales solutions, and product strategy functions by working closely with CEO of the company and collaborating with CTO and R&D team to align product strategy as per market needs• Manage corporate marketing, product marketing, account-based marketing, event marketing,and social media marketing activities to ensure demand generation and pipeline growth• Improve mindshare, deal origination, and client acquisition by developing and implementingtargeted campaigns showcasing thought leadership, awards, strategic wins, partnerships, andmore to market through virtual and in-person engagements• Grow revenue and share of wallet by developing and executing account-based marketingcampaigns that showcase value proposition of world’s first multi-link, E-band radio solution ofAstrome to help strengthen relationship and expand company’s footprint within accounts• Create and implement data-driven strategies to ensure top-line and bottom-line growthacross market verticals (Telecom, Government, and Enterprise) and geographies• Build and execute country, channel, and partner specific plans, negotiate commercial terms,drive partner on-boarding, and manage relationships with them to ensure business growth• Build a relevant and impactful brand by using levers of thought leadership, enhancing marketpresence of Astrome executives through analyst relationship, content and solution marketing,press releases, speaker opportunities, and influencer marketing• Plan and lead Astrome’s presence at key events like India Mobile Congress, Mobile WorldCongress, Bengaluru Tech Summit, Defense Expo, CII events, and others• Analyze industry trends, market requirements, and competition offerings to develop newproduct lines, existing product strategy, and product/ feature roadmap• Develop techno-commercial proposals for 4G/5G network xHaul solution that can be quicklydeployed to provide fibre-like connectivity at a fraction of fibre cost -
Entrepreneur And Growth Strategy/ Business Development ConsultantNokia, Mosabi, Analytiq Aug 2018 - Jan 2020Madrid Area, Spain• Provided strategy consulting to startups/businesses for Business Development, New Product Launch, and Go-to-market (GTM) Strategy • Co-founded AnalytIQ, an EdTech startup, developed MVP, done POCs, and came runner-up at IE Venture Day competition• Designed Go-To-Market strategy for Mosabi, a FinTech Startup, for its entry to emerging markets – India and Mexico • Provided business plan to Nokia Spain for monetization of 5G use cases and won Tech Disrupter Award from its president • Took Tech Lab to further enhance my knowledge of 5G, IoT, AI, ML, cloud/edge computing technologies and their impact on businesses, especially in telecom; Understood what business leaders should do to ensure success of digital transformation programs• Done projects on Customer Analytics, Big Data for marketers, Social Media Analytics and Intelligence tools for business professionals and developed data-driven strategies for business/ revenue growth, churn prevention, cost optimization, and customer experience improvement. -
Sr. Manager - Product Management (Solutions Engineering)Tata Communications Transformation Services (Tcts) Jan 2017 - Jul 2018Pune Area, India• Established Center of Excellence (CoE) for next-generation network planning/ optimizationand digital transformation services, helping clients to realize up to 15% cost saving, 20%efficiency improvement, and 35% performance improvement• Spearheaded the product lifecycle including opportunity identification, productconceptualization, business case preparation, product development, POC testing, salesenablement, and product launch for GEO-location-based planning/optimization solution• Defined and owned the product vision and roadmap strategy and established a successfulproduct management and communication process• Developed Go-to-market (GTM) strategies, identified strategic partners and negotiatedwith them on business terms and commitments to ensure success of product in the market• Led engagements with a proven track record of communicating, presenting and influencing theC-level executives• Made informed trade-off decisions while creating roadmaps, ensuring execution and time-tomarketare optimized while balancing user needs and business priorities• Ensured customer value management for improved customer satisfaction, customerretention, and account growth through upsell and cross sell• Collaborated with engineering and other stakeholders from different functional areas todefine product specifications and journey• Provided support to global sales teams and played a key role in expanding business ofcompany, sourcing/closing several deals including $18M deal with a client based in USA• Led multi-functional teams to develop innovative solutions for RFPs/ RFIs/ RFQs related tocloud RAN, SDN/ NFV, SON, NOC/ SOC transformation, and IoT use cases for smart city/homes/ parking/ meters -
Strategy Lead / Sr. Strategy ConsultantHuawei Technologies Jan 2015 - Oct 2016Tehran, Iran; Greater Jakarta Area, Indonesia• Evolved short-term and long-term strategies to reduce time-to-market and address all business needs of the company, providing as-is audit, gap analysis, to-be proposal, and project budget/timeline • Managed a multi-functional team of 23-members comprising of 6 nationalities and coordinated with multiple stakeholders to plan and implement country-level network-transformation project, improving KPIs (Key Performance Indicators) by 40% • Provided strategic directions for business growth, 3G network transformation, churn prevention, 4G network launch, revenue growth, and cost control and achieved targets a quarter in advance from the given timelines • Negotiated with CTO and planning head of client organization about project scope/results and managed to increase project acceptance rate (revenue) by 30% • Improved efficiency by 70% for acceptance report preparation and exclusion analysis, using automation techniques • Reduced CAPEX requirement by 23% and improved busy-hour performance by 80%, implementing layer management, load-balancing, and many other solutions to accommodate high-traffic generated during the christmas and new year period • Turned around MTN project by on boarding all departments to work collaboratively and upgraded performance by 25% within a record time of 6-months, helping Huawei to not only save the project but also win new business from the account • Identified areas of concern and took corrective and preventive actions and suggested viable solutions; carried out analyzing functions including identification of key trends and challenges in the industry -
Sr. Engineer - Network EngineeringEricsson India Global Services Private Limited Apr 2014 - Jan 2015Pune Area, India• Optimised LTE/VoLTE services for a leading USA-based operator, enhancing overall performance by 8% • Successfully implemented automation solutions for the network design and optimization activities, reducing OPEX by 10%
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Technical Expert / ConsultantHuawei Technologies Dec 2011 - Apr 2014Santa Cruz, Bolivia; Jakarta, Indonesia; Bangkok, Thailand• Led 5 to 10-member team and exceeded expectations in all on-site assignments, enhancing Huawei’s position in new accounts • Improved voice quality and data throughput, up to 60%, and got RMD Annual Award for outstanding performance • Mentored, guided, and scaled up competency of 50 team members in GSRC team, and attained Best Mentor Award • Published 6 technical papers on methods to resolve complex problems and thrice received Best Technical Paper Award
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Engineer - Ca AccessEricsson India Global Services Private Limited May 2011 - Nov 2011Noida Area, India• Executed optimization project and improved efficiency by 15%, automating performance analysis and reporting process
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Engineer - Network OptimizationNokia Siemens Networks May 2009 - May 2011Meerut Area, India• Piloted the timely and smooth launch of first private-3G-network in India for Tata Docomo in UP West • Won Best Performer Award for boosting post-launch network performance by 50% and attaining no. 1 position in UP West -
Engineer - Rf OptimizationReliance Communications Aug 2007 - May 2009Lucknow Area, India• Headed and executed coverage, capacity, and RF parameters for GSM/CDMA network in 4 districts of Uttar Pradesh • Augmented repeater site in McDowell's and prevented churning of a big corporate group, resolving a long-pending case
Vivek Tripathi Skills
Vivek Tripathi Education Details
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Strategy And Marketing
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International Business -
Lucknow UniversityFirst Division
Frequently Asked Questions about Vivek Tripathi
What company does Vivek Tripathi work for?
Vivek Tripathi works for Mavenir
What is Vivek Tripathi's role at the current company?
Vivek Tripathi's current role is Associate Director - Product Marketing.
What is Vivek Tripathi's email address?
Vivek Tripathi's email address is vi****@****o.co.in
What schools did Vivek Tripathi attend?
Vivek Tripathi attended Ie Business School, Singapore Management University, Lucknow University.
What skills is Vivek Tripathi known for?
Vivek Tripathi has skills like Mapinfo, Tems, Actix, Network Optimization, Drive Test, Edge, 2g, Hsupa, Gsm, Nsn, Netact, Rf Planning.
Who are Vivek Tripathi's colleagues?
Vivek Tripathi's colleagues are William Guerrero Robayo, Hiren Bhadreshwara, Anurag Vats, Venkat Ramreddy, Shilpa Sham, Yossi Yom-Tov, Jaffer Hussain.
Not the Vivek Tripathi you were looking for?
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Vivek Tripathi
Operations & Business Development Specialist In Freight Forwarding | Expertise In Market Penetration, Supply Chain Optimization & Strategic Partnerships | Mba In International BusinessMumbai -
Vivek Tripathi
Bengaluru -
Vivek Tripathi
Pune -
Vivek Tripathi
Noida6bibaindia.com, yahoo.com, growtalent.com, airtel.com, newgensoft.com, lavainternational.in3 +186020XXXXX
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Vivek Tripathi
Strategy Principal Director At Accenture | Iim Ahmedabad | Ex-Infosys | Ex-Mindtree | Iit- VaranasiBengaluru2gmail.com, iimahd.ernet.in
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