Vivek Tripathi Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Bengaluru, Karnataka, India

• Drive product and portfolio marketing direction for Sandvine, collaborating with othermarketing functions: demand generation, brand communication, events and media relations
• Provide strategic input and influence product roadmap, strategy, and pricing based onmarket/customer research and competitive findings
• Plan GTM strategy and enable global sales leadership with the right messaging, contents,trainings, and collaterals to ensure growth in sales pipeline and revenue
• Create persona and industry-focused messaging from product and feature centric messaging byworking collaboratively with products/solutions leaders
• Work closely with chief strategy officer and other leadership team members to develop andimplement cohesive portfolio growth plan for all Sandvine markets globally
• Improve the product launch process and strategy and collaborate with product management,marketing, and sales to ensure the effective go-to-market and product/feature adoption

• Drive marketing, pre-sales solutions, and product strategy functions by working closely with CEO of the company and collaborating with CTO and R&D team to align product strategy as per market needs
• Manage corporate marketing, product marketing, account-based marketing, event marketing,and social media marketing activities to ensure demand generation and pipeline growth
• Improve mindshare, deal origination, and client acquisition by developing and implementingtargeted campaigns showcasing thought leadership, awards, strategic wins, partnerships, andmore to market through virtual and.
• Grow revenue and share of wallet by developing and executing account-based marketingcampaigns that showcase value proposition of world’s first multi-link, E-band radio solution ofAstrome to help strengthen relationship.
• Create and implement data-driven strategies to ensure top-line and bottom-line growthacross market verticals (Telecom, Government, and Enterprise) and geographies
• Build and execute country, channel, and partner specific plans, negotiate commercial terms,drive partner on-boarding, and manage relationships with them to ensure business growth

Madrid Area, Spain

• Provided strategy consulting to startups/businesses for Business Development, New Product Launch, and Go-to-market (GTM) Strategy
• Co-founded AnalytIQ, an EdTech startup, developed MVP, done POCs, and came runner-up at IE Venture Day competition
• Designed Go-To-Market strategy for Mosabi, a FinTech Startup, for its entry to emerging markets – India and Mexico
• Provided business plan to Nokia Spain for monetization of 5G use cases and won Tech Disrupter Award from its president
• Took Tech Lab to further enhance my knowledge of 5G, IoT, AI, ML, cloud/edge computing technologies and their impact on businesses, especially in telecom; Understood what business leaders should do to ensure success of.
• Done projects on Customer Analytics, Big Data for marketers, Social Media Analytics and Intelligence tools for business professionals and developed data-driven strategies for business/ revenue growth, churn prevention.

Pune Area, India

• Established Center of Excellence (CoE) for next-generation network planning/ optimizationand digital transformation services, helping clients to realize up to 15% cost saving, 20%efficiency improvement, and 35%.
• Spearheaded the product lifecycle including opportunity identification, productconceptualization, business case preparation, product development, POC testing, salesenablement, and product launch for GEO-location-based.
• Defined and owned the product vision and roadmap strategy and established a successfulproduct management and communication process
• Developed Go-to-market (GTM) strategies, identified strategic partners and negotiatedwith them on business terms and commitments to ensure success of product in the market
• Led engagements with a proven track record of communicating, presenting and influencing theC-level executives
• Made informed trade-off decisions while creating roadmaps, ensuring execution and time-tomarketare optimized while balancing user needs and business priorities

Tehran, Iran; Greater Jakarta Area, Indonesia

• Evolved short-term and long-term strategies to reduce time-to-market and address all business needs of the company, providing as-is audit, gap analysis, to-be proposal, and project budget/timeline
• Managed a multi-functional team of 23-members comprising of 6 nationalities and coordinated with multiple stakeholders to plan and implement country-level network-transformation project, improving KPIs (Key Performance.
• Provided strategic directions for business growth, 3G network transformation, churn prevention, 4G network launch, revenue growth, and cost control and achieved targets a quarter in advance from the given timelines
• Negotiated with CTO and planning head of client organization about project scope/results and managed to increase project acceptance rate (revenue) by 30%
• Improved efficiency by 70% for acceptance report preparation and exclusion analysis, using automation techniques
• Reduced CAPEX requirement by 23% and improved busy-hour performance by 80%, implementing layer management, load-balancing, and many other solutions to accommodate high-traffic generated during the christmas and new.

Pune Area, India

• Optimised LTE/VoLTE services for a leading USA-based operator, enhancing overall performance by 8%
• Successfully implemented automation solutions for the network design and optimization activities, reducing OPEX by 10%

Santa Cruz, Bolivia; Jakarta, Indonesia; Bangkok, Thailand

• Led 5 to 10-member team and exceeded expectations in all on-site assignments, enhancing Huawei’s position in new accounts
• Improved voice quality and data throughput, up to 60%, and got RMD Annual Award for outstanding performance
• Mentored, guided, and scaled up competency of 50 team members in GSRC team, and attained Best Mentor Award
• Published 6 technical papers on methods to resolve complex problems and thrice received Best Technical Paper Award

Noida Area, India

• Executed optimization project and improved efficiency by 15%, automating performance analysis and reporting process

Meerut Area, India

• Piloted the timely and smooth launch of first private-3G-network in India for Tata Docomo in UP West
• Won Best Performer Award for boosting post-launch network performance by 50% and attaining no. 1 position in UP West

Lucknow Area, India

• Headed and executed coverage, capacity, and RF parameters for GSM/CDMA network in 4 districts of Uttar Pradesh
• Augmented repeater site in McDowell's and prevented churning of a big corporate group, resolving a long-pending case

Master Of Business Administration - Mba, Strategy And Marketing

Program is ranked at number 8th in the world in QS Global MBA Rankings 2019 and number 1 MBA for Entrepreneurship in Europe as per.

Master Of Business Administration - Mba (Exchange), International Business

Master Of Science - Msc, Physics, First Division