Vivek Kumar Agarwal Email & Phone Number

Lucknow

Lucknow

Marketing Communications > 7 years of Experience• Ideation, Conceptualization and Development of comprehensive Marcom Plan/ Strategies / tactics with “360 degree approach” for various brands/ products/ properties.• Formulation of annual marketing calendar and along with Budget. • Planning & monitoring, advertising & marketing expenses, align spends to budgets, generate savings through innovation, partnerships, negotiations, spend consolidation. • Develop, Build and maintain corporate brand identity, clarity and consistency branding guidelines, as well as compliance of corporate brand guidelines.• Create brand salience through appropriate selection of media vehicles and manage Vendor Management. • Team player with the ability of span of control, Coordinating and Reporting to higher management.• AV Corporate Film, OOH Media- Hoarding/ Signage’s selection, Wall Wrap, BQS, Designer BQS, Kiosk, Print Media, Social Media Networking, Digital Marketing. • BTL - Road Shows, Venue Branding, Mall Branding, Shop Branding, in- shop and shop-front activities, display units, direct mail, sales promotions, flyers, point-of-sale, telemarketing, win contest and print brochures.• Brand Activation- Flash Mob, Road Shows, Brand Endorsements.• Creative Job - Brief and discuss with Creative Agencies/Studios for designs & Artwork.• Data Mining, research analysis, negotiation, finalization of legal contractual agreement with the coordination from legal firms pertaining to various Sports Teams, Sponsors, Celebrities, Vendors and other Parties.• Participated in various capacities for Mega Event-launches for various brands related to: Pune Warriors India (IPL Franchisee), Uttar Pradesh Wizards (Hockey India League Franchisee), Ranchi Rays, Sahara Q Shop, International School Aamby, Sahara Prime City Ltd., Aamby Valley City, Sahara Star, Sahara One, Cricket Team India.

Lucknow Area, India

Marketing Communications

Mumbai Area, India

Marketing Communications

New Delhi Area, India

Sales > 2 years of Experience• Focus to increase the quantity and quality of Financial Consultant and ensure the maximum business from them.• To implement Loyalty Programs / Referral Programs for the end consumers• Intensify the Promotional activities in the month of Jan, Feb & March.• Handle the Gift Designing for HNI & internal Clients.• Develop Cross Selling Charts, Comparative Product Sales tools with benefit illustrations.• Coordinate and Support the Marketing Team for Road Shows, Exhibition & Promotional events for sales department.