Vivek Narayan Email & Phone Number

Waltham, MA, US

Muncie, IN, US

Waltham, Massachusetts, US

• Optimized lead assignment process for sales reps by implementing Marketo smart campaigns, saving roughly $70,000 in sales reps operational costs
• Generated new lead segmentation system within Marketo, allowing for cleaner categorization of 190,000 leads within database
• Created Salesforce dashboard that allowed for monitoring of any future misplaced leads, allowing for simple debugging of lead assignment process by marketing operations team

Central Business District, SG

• Developed customer dashboard skeleton to be implemented by CRM software for analyzing customer interactions across 8 educational brands through key metrics
• Formulated marketing strategy for A-Star brands to enter Chinese educational market and cross-sell to compete with established competitors in the area
• Recommended plan for implementing dashboard across newer brands with less developed CRM systems to increase customer leads

-Worked for 6 months at a research group in my University on a project funded by NASA to test electrochemical properties of microcapsule incorporated lithium ion batteries and assess their long term performance-Through varying capsule integration methods, I was able to successfully reduce battery charge resistance by up to 90%-In addition, I helped improve.

Assisted with managing social media campaigns, conducted financial reports and analysis on competitor schools, utilized google analytics to monitor customer browsing patterns and improve school websites through advertorial content creation.

Master Of Engineering Management (M.E.M.)

Bachelor’S Degree, Chemical And Biomolecular Engineering

High School