Vivek Sharma Email & Phone Number

Ludhiana Area, India

Industry- Personal Care/ FMCG/ OTCGovernment Empanelment and Profit Center Management- KPKB / CPC, Ministry of Home Affairs (Government of India), Uttar Pradesh Police (Uttar Pradesh Government), CSD (Ministry of Defence- Government of India).360-Degree Marketing Communication Strategy: Transforming marketing communication strategies from a linear approach to a comprehensive 360-degree model, effectively targeting both national and international markets and enhancing brand visibility and engagement.Comprehensive Advertisement Campaigns: Orchestrating the planning, production, and rollout of various electronic advertisements, including script/storyboard creation, legal compliance (ensuring messages and claims align with ASCI guidelines), validation of claimed attributes/benefits through efficacy claims and clinical trials, and overall campaign planning and control. Managing the entire process to ensure successful execution and impactful results.Sales Solutions Formulation: Developing and implementing end-to-end sales solutions, streamlining operations to support the long-term growth objectives of the corporate entity.Revenue and Pipeline Growth: Driving revenue and pipeline growth through strategic sales solutions, analytics, and channel partner alliances, achieving significant results shortly after onboarding.Business Operations Management: Leading business operations for the profit center, aiming to meet pre-planned sales and revenue targets; formulate profit center budgets for operational and business development activities.National Level Sales Planning: Planning and monitoring National-level sales, adhering to the company’s credit policy, conducting brand promotions, maximizing sales and collections, ensuring effective customer servicePersonal Care Product Innovation: Leading the ideation and development of various innovative products under the Personal Care vertical, enhancing the company's product portfolio and market competitiveness.

Kolkata Area, India

Employer: Reliance Broadcast Network Limited Industry- Media/ Entertainment/ Digital/ AdvertisementDomain- Sales/ MediaFunctional Position/ Designation- Sales Head Tenure: March 2012- October 2014KEY RESULT AREAS: Budgeting and Forecasting: Conducted detailed budgeting and forecasting on an account-wise basis for Above-the-Line (ATL) activities (TV/Radio) and Below-the-Line (BTL) initiatives, ensuring accurate financial planning and resource allocation. Initial Planning and Optimization: Led the initial planning phase to determine the best-fit solutions for clients, ensuring alignment with their marketing objectives and maximizing return on investment. Strategy Formulation and Implementation: Developed and implemented effective strategies, providing tailored solutions and creative designs. Justified best-fit recommendations and ensured customers realized tangible benefits from the proposed solutions. Client Presentations and Negotiations: Delivered compelling presentations, handled negotiations, and successfully closed deals, ensuring mutually beneficial outcomes for both clients and the company. Team Coordination: Coordinated seamlessly with internal teams to ensure the smooth flow of business operations, enhancing efficiency and client satisfaction. Client Relationship Management: Maintained and nurtured strong relationships with clients, ensuring continuous engagement and satisfaction, leading to repeat business and long-term partnerships.

Kolkata

Previous Employer: Bajaj Allianz General Insurance Company Industry- Insurance/ BFSIDomain- SalesFunctional Position/ Designation- Regional Sales Manager Tenure: Jan 2009-March 2012PROFILE- Involved in accessing banks’ needs for better acceptance of our General Insurance Services by end customers/ business entities, developing related strategies including resource planning and allocation, implementing and controlling the resources in an organized and procedural manner Financial and Resource Planning, Budget/ Target Allocation for the Region Strategy formulation and implementation for better acceptance of services and achieving high level of resonance and over achievement of targets Monitoring, Controlling and Evaluation Customer Relationship Management (Intermediary and End Customers) Segments:- Retail (Bank Branches/ Customers) and Corporate (SME/ RAC/ Business Entities) Team/s: Sales Manager and Relationship Managers for West Bengal Region

Kolkata (H.O)

PROFILE-Based at Head Office as Officer-IT Department, I was involved in assessing Bank’s needs, studying various, business process changes and planning at the functional level for getting an accurate and unambiguous solution, managing the development and testing of solution, Resource and financial planning, implementing and controlling the same in an organized and procedural mannerINITIATIVE & IMPLEMENTATION- Project In charge- Successful implementation of Automation of MDSS (Mini Deposit Salpa Sanchaya Scheme)Module in Bank Branches across country (from logic generation till prototype generation/ UAT/ OAT) Project In charge- Process Re-Engineering of Video Conferencing Module Project In charge- Electronic Tendering Module Team Member- Monitoring the migration of Branches from ALPM to TBM Environment Team Member- “Financial Inclusion”, part of Bank’s effort in field of Micro Finance

Master Of Business Administration (M.B.A.), Marketing Management, Batch Topper

Bachelor’S Degree, Information Technology, First Class

Senior Secondary Education, First Class