•Helped the retailer in evaluating campaigns and identify the drivers of each campaign. ML based approach (controlless measurement) has been used to identify the uplifts, customer interests and behaviours.• Leading a transformative initiative for streamlined in-store, on-site, and targeted analytics, aiming for greater control and autonomy. Strategizing with cross-functional teams to establish robust frameworks, ensuring precise measurement practices and data-driven… Show more •Helped the retailer in evaluating campaigns and identify the drivers of each campaign. ML based approach (controlless measurement) has been used to identify the uplifts, customer interests and behaviours.• Leading a transformative initiative for streamlined in-store, on-site, and targeted analytics, aiming for greater control and autonomy. Strategizing with cross-functional teams to establish robust frameworks, ensuring precise measurement practices and data-driven decision-making. • Lead the training of recent graduates and implemented refined Agile techniques throughout journey and evolution of delivery cycles, establishing documentation framework to support Agile methodology implementation with Waterfall-centric delivery team. Show less

• Developed Promo Picker solution to evaluate promotions considering them mutually exclusive and create offer segmentation (Tools & Algorithm used : Forecasting methods , Apache Spark, Optimization , PySpark , Python )• Created Power BI data visualization graphics, translating complex data sets into comprehensive visual representations.• Developed and coded software programs, algorithms and automated processes to cleanse and evaluate large datasets from multiple… Show more • Developed Promo Picker solution to evaluate promotions considering them mutually exclusive and create offer segmentation (Tools & Algorithm used : Forecasting methods , Apache Spark, Optimization , PySpark , Python )• Created Power BI data visualization graphics, translating complex data sets into comprehensive visual representations.• Developed and coded software programs, algorithms and automated processes to cleanse and evaluate large datasets from multiple disparate sources using Spark / Pyspark ( OnPrem & GCP).• Helped develop database solutions using multiple SQL languages.(PgSQL / MySQL) Show less

• Lead Scoring Model: Built a model to advise Auto-Retailer client in giving priorities to leads coming from different marketing sources. (Tools & Algorithms used: Python, LR, PCA, XG-Boost, Decision Tree)• Product Recommendation Engine: Developed recommendation Engine for giant E- merchandiser to help them set their monthly campaign strategy, created various data enrichment models to support data requirements for user recommendations. (Tools & Algorithms used: Python, Collaborative… Show more • Lead Scoring Model: Built a model to advise Auto-Retailer client in giving priorities to leads coming from different marketing sources. (Tools & Algorithms used: Python, LR, PCA, XG-Boost, Decision Tree)• Product Recommendation Engine: Developed recommendation Engine for giant E- merchandiser to help them set their monthly campaign strategy, created various data enrichment models to support data requirements for user recommendations. (Tools & Algorithms used: Python, Collaborative Filtering, Matrix Factorization, K-means, Market Basket Analysis)• Sentiment Analysis: Solution built for E-Retailer to estimate product performance and to leverage this in creating more personalized customer experience. (Tools & Algorithms used: Python, Keras, Convolutional Neural Network, K-means) Show less

• Developed automated assortment performance tracking system, utilizing big data tools (Hive, Spark, SAS VA), to enable near-real-time monitoring of assortment quality in terms of inventory utilization, breadth of product offering, and sales performance.• Retail Forecasting for Major Watch Manufacturer Client(US)-Worked for a US based manufacturer client to decide their inventory and stock numbers for their products for their own brands and portfolio brands in different regions. •… Show more • Developed automated assortment performance tracking system, utilizing big data tools (Hive, Spark, SAS VA), to enable near-real-time monitoring of assortment quality in terms of inventory utilization, breadth of product offering, and sales performance.• Retail Forecasting for Major Watch Manufacturer Client(US)-Worked for a US based manufacturer client to decide their inventory and stock numbers for their products for their own brands and portfolio brands in different regions. • Visual Analytics Dashboard for Leading Lens Manufacturer Client(US)-Created automated dashboard to help client compare their cost and profits with their competitors using SAS visual analytic tool and HTML interface.• Predictive Model Analysis for Major Shoe Retailer client(UK)-Created a logistic regression model to analyze client product selling chances across different verticals of their customers. Show less

Worked on FCS-flourescence correlated spectroscopy to give a close look on interaction between proteins and lipids in a cell membrane.determined what exactly are the axial and longitudinal extension of diffusion of a ellipsoidal molecule.