Responsible for planning and execution of various online/on-site marketing campaigns for the demand generation and product promotion.• Own marketing budgets and KPIs (MQL, Marketing Sourced Pipeline and Marketing Sources Booking) for the region.• Driving all marketing strategies and identifying right set of channels to deliver the funnel performance, leads and pipeline for the sales team to meet the revenue goal for the region• Conceptualized, created and managed regional… Show more Responsible for planning and execution of various online/on-site marketing campaigns for the demand generation and product promotion.• Own marketing budgets and KPIs (MQL, Marketing Sourced Pipeline and Marketing Sources Booking) for the region.• Driving all marketing strategies and identifying right set of channels to deliver the funnel performance, leads and pipeline for the sales team to meet the revenue goal for the region• Conceptualized, created and managed regional websites www.cvent.com/uk and www.cvent.com/de. Responsible for content, traffic, SEO and CRO on these websites• Established the process of Partner marketing in DACH market for Cvent• Led the go to market strategy with internal stakeholders for new products and services, creating brand awareness, product knowledge and usage• Managed the planning and execution of all digital global marketing campaigns, to generate, nurture leads and build brand awareness.• Provided marketing communications support to the sales and business development teams• Prepared project designs, presenting project updates to stakeholders, troubleshooting, forecasting, budget management and managing external agencies Show less

• Handling a team of seven associates and two senior associates to manage their day to day workflow and provide ongoing leadership support.• Managing Email Campaigns for events, drawing event registrations as well as lead nurturing campaigns.• Campaign Management also includes managing data sourcing, build campaign lists, email content verification, campaign scheduling & execution, reporting on campaign results and providing relevant metrics (Post Campaign Analytics).• Conducting… Show more • Handling a team of seven associates and two senior associates to manage their day to day workflow and provide ongoing leadership support.• Managing Email Campaigns for events, drawing event registrations as well as lead nurturing campaigns.• Campaign Management also includes managing data sourcing, build campaign lists, email content verification, campaign scheduling & execution, reporting on campaign results and providing relevant metrics (Post Campaign Analytics).• Conducting advanced and focused secondary research across various industry segments to research leads and also identify industry trends and developments.• Creating & managing dashboards on Excel & Salesforce.com to analyze marketing metrics, pipeline reports, revenue reports, opportunity stage movement report, event & campaign performance tracking.• Coordinating and interacting with the sales & marketing team in the U.S./UK/Germany office and also across different departments for smooth flow of marketing operations and to exchange new project ideas.• Craft effective market research strategies leveraging a broad set of resources (e.g., on-line databases, print sources, data vendors etc.).• Involved in Competitor Analysis and preparing Competitive Intelligence Reports.• Involved in the "Quality Analysis"/"Quality Assurance" over the work produced by the team members.• Internet research for Organization’s information and building up and maintenance of the database with skills in imports, exports, data manipulation, reports and queries. Show less

• Handling a team of seven associates to manage their day to day workflow and provide ongoing leadership support• Conducting advanced and focused secondary research across various industry segments to research leads and also identify industry trends and developments• MIS using tools like Salesforce, Cvent application etc. and providing daily/weekly/monthly reports to the senior management team• Coordinating and interacting with the sales & marketing team in the U.S./UK office and… Show more • Handling a team of seven associates to manage their day to day workflow and provide ongoing leadership support• Conducting advanced and focused secondary research across various industry segments to research leads and also identify industry trends and developments• MIS using tools like Salesforce, Cvent application etc. and providing daily/weekly/monthly reports to the senior management team• Coordinating and interacting with the sales & marketing team in the U.S./UK office and also across different departments for smooth flow of marketing operations and to exchange new project ideas• Craft effective market research strategies leveraging a broad set of resources (e.g., on-line databases, print sources, data vendors etc.).• Involved in Competitor Analysis and preparing Competitive Intelligence Reports.• Involved in the "Quality Analysis"/"Quality Assurance" over the work produced by the team members Show less

Cvent is the World's second largest Events management related software development Company Headquartered in USA. Since 1999, cvent have helped thousands of organizations to host hundreds of thousands of events. Along the way, cvent developed additional software tools for event and meeting planners, marketers and other professionals. Customers in more than 100 countries now use Cvent software to plan events, find venues, manage membership data, create mobile apps, send surveys and develop… Show more Cvent is the World's second largest Events management related software development Company Headquartered in USA. Since 1999, cvent have helped thousands of organizations to host hundreds of thousands of events. Along the way, cvent developed additional software tools for event and meeting planners, marketers and other professionals. Customers in more than 100 countries now use Cvent software to plan events, find venues, manage membership data, create mobile apps, send surveys and develop strategic meetings management programs.Responsible for:• Working in Coordination with the Marketing and Sales Department in U.S/UK with Offshore operations in India.• Internet research for Organisation's information and building up and maintenance of the database with skills in imports, exports, data manipulation, reports and queries.• Advanced and focused Internet research for industry segments, verticals, associations, corporations to expand share of market space.• Create, manage, and support marketing campaigns and seminars that drive sales leads.• Involved in Competitor Analysis and preparing Competitive Intelligence Reports.• Involved in the "Quality Analysis"/"Quality Assurance" over the work produced by the team members.• Working on the CRM tool to generate Reports.• Conduct market research on industry trends and developments.• Provide support & coordination to the sales department Show less