My superpower is breaking down the complexity of technology through clear, thoughtful storytelling. I am a customer centric marketer and enjoy collaborating with cross-functional teams to create and execute compelling marketing programs and initiatives that drive awareness, demand, and adoption.With over 12 years of product marketing experience in B2B SaaS and enterprise marketing, I am currently a product marketing director at Innovapptive, a global leader in AI powered connected frontline worker platform for fortune 500 companies.Specialties:1. Product Marketing: Deep expertise in messaging, positioning, segmentation, value proposition, packaging and pricing2. Market Research: Proficient at analyzing competing products and strategies, user research, setup UX experimentation 3. Demand Generation: Designing integrated marketing campaigns - SEO/SEM, Content Marketing, Account-based Marketing (ABM), Social Media Marketing, Events 4. Drive awareness: Creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message5. Cross functional collaboration: Experience driving initiatives across cross-functional teams using influence and data6. Leadership: Hiring and managing product marketing managers7. Communication: Ability to present to executive leaders, customers and partners8. Project Management: Ability to flawlessly execute multiple concurrent projects - Planning, creating/managing deliverables (KPIs) and timelines in order to maximize impact 9. Technical Skills— SQL, Salesforce(CRM tools), Hubspot, Crafting presentations, Data analysis using Excel and other tools10. Managing agencies: Media/ PR agencies, Analysts relations11. Sales Enablement: Building content assets, including differentiated messaging, positioning, partner and sales training, customer presentations, solution overviews, web content etc
Listed skills include Automotive, Management, Strategic Planning, Training, and 43 others.