Vivek Kumar

Vivek Kumar Email and Phone Number

VP, India Performance Marketing Leader | Driving Marketing Transformation: Empowering Innovation, Collaboration, and High-Performance Teams @ Synchrony
stamford, connecticut, united states
Vivek Kumar's Location
Hyderabad, Telangana, India, India
About Vivek Kumar

Driving Marketing Transformation | Empowering Innovation & High-Performance TeamsAn MBA for Xaviers Ranchi with over 21 years of enriching experience across Marketing Automation, Solutions, Delivery, Operations Excellence, and Marketing Data Analytics, I have dedicated my career to setting up offshore teams in India and fostering a culture of innovation and collaboration.Worked with Renowned Brands Throughout my journey, I have had the privilege to contribute to the success of prestigious companies like Deloitte, Reliance Communications, Maersk Line, IBM, Zeta and Tata Communications. Currently serving as the VP and India Performance Marketing Leader at Synchrony, I am committed to driving remarkable results through visionary leadership.Unlocking Possibilities Passionate about harnessing the power of marketing technology and data-driven insights, I thrive in creating impactful marketing strategies and operational efficiencies. My journey has been marked by developing high-performing teams that excel in delivering excellence.#MarketingInnovation #DataAnalytics #Leadership #HighPerformanceTeams #DigitalMarketing

Vivek Kumar's Current Company Details
Synchrony

Synchrony

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VP, India Performance Marketing Leader | Driving Marketing Transformation: Empowering Innovation, Collaboration, and High-Performance Teams
stamford, connecticut, united states
Website:
synchronyfinancial.com
Employees:
9246
Vivek Kumar Work Experience Details
  • Synchrony
    Vp, India Performance Marketing Leader
    Synchrony May 2021 - Present
    Hyderabad, Telangana, India
    Leading a dynamic and talented group of 150 marketing professionals, collectively driving excellence across various critical domains.Our team's focus areas include omni-channel campaign data, precise execution, and insightful analytics, ensuring that our marketing efforts are data-driven and optimized for success. Additionally, we oversee marketing supplier management, forming strong partnerships that elevate our strategies and deliver outstanding results.
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  • Ibm
    Leader - Marketing Automation Coe
    Ibm May 2018 - May 2021
    As the Leader of the Marketing Automation Center of Excellence at IBM, I had the incredible opportunity to drive transformative change and spearhead cutting-edge marketing initiatives. Over the course of three rewarding years, I harnessed the power of marketing technology and data analytics to optimize customer experiences and enhance operational efficiency. It was a privilege to work with a talented group of professionals at IBM and lead them in delivering impactful solutions that positioned our organization at the forefront of the industry.During my tenure, I was honored to receive the "Blue Captain Recognition" for two consecutive years. This esteemed acknowledgment highlights my dedication to excellence, leadership prowess, and unwavering commitment to driving success within the organization.
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  • Tata Communications
    Sr. Manager - Enterprise Marketing & Marketing Operations
    Tata Communications Jul 2017 - May 2018
    Mumbai Area, India
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  • Zeta Interactive
    Marketing Manager
    Zeta Interactive Nov 2015 - Jul 2017
    Hyderabad Area, India
    In just two months of joining, I achieved a significant milestone by successfully creating a net new offshore team consisting of 50 highly skilled professionals. This dedicated team was established to handle critical client campaign processes across various industries, including aviation, Banking and Finance, Customer Goods, Retail Space, energy, e-commerce, and online classifieds.The team's expertise spanned operations, data management, omni-channel execution, creative services, and campaign analytics. By swiftly assembling this talented workforce, we efficiently catered to the needs of esteemed clients such as British Airways, British Gas, eBay, and Gumtree, delivering exceptional marketing campaigns that drove tangible results and strengthened our partnerships within the respective industries. The accomplishment underscores my commitment to building high-performing teams.
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  • Ibm
    Marketing Automation Manager
    Ibm Jul 2012 - Nov 2015
    Bengaluru Area, India
    As the Marketing Lead at IBM ASEAN, I worked closely with the Head of Marketing, senior management, and the marketing team to ensure the seamless execution of high-impact campaigns. While collaborating with external agencies and business partners, I was committed to deliver flawless and on-time campaign components that drove exceptional results.My role was multifaceted, involving the use of insights and customer analytics to execute end-to-end programs. From strategic campaign development to hands-on management of tactical day-to-day deliverables, I leveraged my expertise to plan, test, execute, measure, and refine campaigns for optimal outcomes.Furthermore, I was proud to be recognized as a Subject Matter Expert (SME) and a certified Unica Trainer. Leveraging this expertise, I have conducted training sessions, empowering team members to utilize Unica effectively for campaign execution and measurement.
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  • Maersk Line
    Campaign Manager
    Maersk Line Aug 2010 - Jul 2012
    Mumbai Area, India
    * Support Siebel CRM Marketing implementation* Define best practices to use existing campaign management and reporting solution for country cluster users; train and support internal users
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  • Reliance Communications
    Senior Manager - Knowledge Management
    Reliance Communications Sep 2008 - Aug 2010
    * Solution architect for designing and developing campaign management environment for verticals like U&R, VAS through SAS suit of products (SAS Customer Intelligence, SAS Marketing Automation, SAS Info Map)
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  • Deloitte
    Senior Analyst
    Deloitte Sep 2007 - Sep 2008
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  • Deloitte
    Analyst
    Deloitte Dec 2005 - Aug 2007
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  • Jubilant Biosys
    Sr. Executive - Business Development
    Jubilant Biosys Jun 2004 - Nov 2005
    View

Vivek Kumar Education Details

Frequently Asked Questions about Vivek Kumar

What company does Vivek Kumar work for?

Vivek Kumar works for Synchrony

What is Vivek Kumar's role at the current company?

Vivek Kumar's current role is VP, India Performance Marketing Leader | Driving Marketing Transformation: Empowering Innovation, Collaboration, and High-Performance Teams.

What schools did Vivek Kumar attend?

Vivek Kumar attended Indian School Of Business, Xavier Institute Of Social Service.

Who are Vivek Kumar's colleagues?

Vivek Kumar's colleagues are Karthick Sugumaran, Pooja Chandrayan, Sania Khan, Marco Rivas, Gemma Trono, Olive Arevalo, Dinesh Kondapaneni.

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