Vivek Kumar Email & Phone Number

Hyderabad, Telangana, India

Leading a dynamic and talented group of 150 marketing professionals, collectively driving excellence across various critical domains.Our team's focus areas include omni-channel campaign data, precise execution, and insightful analytics, ensuring that our marketing efforts are data-driven and optimized for success. Additionally, we oversee marketing supplier management, forming strong partnerships that elevate our strategies and deliver outstanding results.

As the Leader of the Marketing Automation Center of Excellence at IBM, I had the incredible opportunity to drive transformative change and spearhead cutting-edge marketing initiatives. Over the course of three rewarding years, I harnessed the power of marketing technology and data analytics to optimize customer experiences and enhance operational efficiency. It was a privilege to work with a talented group of professionals at IBM and lead them in delivering impactful solutions that positioned our organization at the forefront of the industry.During my tenure, I was honored to receive the "Blue Captain Recognition" for two consecutive years. This esteemed acknowledgment highlights my dedication to excellence, leadership prowess, and unwavering commitment to driving success within the organization.

Mumbai Area, India

Hyderabad Area, India

In just two months of joining, I achieved a significant milestone by successfully creating a net new offshore team consisting of 50 highly skilled professionals. This dedicated team was established to handle critical client campaign processes across various industries, including aviation, Banking and Finance, Customer Goods, Retail Space, energy, e-commerce, and online classifieds.The team's expertise spanned operations, data management, omni-channel execution, creative services, and campaign analytics. By swiftly assembling this talented workforce, we efficiently catered to the needs of esteemed clients such as British Airways, British Gas, eBay, and Gumtree, delivering exceptional marketing campaigns that drove tangible results and strengthened our partnerships within the respective industries. The accomplishment underscores my commitment to building high-performing teams.

Bengaluru Area, India

As the Marketing Lead at IBM ASEAN, I worked closely with the Head of Marketing, senior management, and the marketing team to ensure the seamless execution of high-impact campaigns. While collaborating with external agencies and business partners, I was committed to deliver flawless and on-time campaign components that drove exceptional results.My role was multifaceted, involving the use of insights and customer analytics to execute end-to-end programs. From strategic campaign development to hands-on management of tactical day-to-day deliverables, I leveraged my expertise to plan, test, execute, measure, and refine campaigns for optimal outcomes.Furthermore, I was proud to be recognized as a Subject Matter Expert (SME) and a certified Unica Trainer. Leveraging this expertise, I have conducted training sessions, empowering team members to utilize Unica effectively for campaign execution and measurement.

Mumbai Area, India

* Support Siebel CRM Marketing implementation* Define best practices to use existing campaign management and reporting solution for country cluster users; train and support internal users

* Solution architect for designing and developing campaign management environment for verticals like U&R, VAS through SAS suit of products (SAS Customer Intelligence, SAS Marketing Automation, SAS Info Map)

Asia Synchrony Leader Development Experience Programme, Business Administration And Management, General

Mba, Marketing