Responsible for driving regional marketing programs across ASEAN, Middle East & Africa. Collaborating closely with sales leadership, I shaped the regional marketing strategy and executed Go-To-Market plans to meet pipeline and revenue goals for the region. Played a pivotal role in creating high impact marketing campaigns resulting in sales qualified opportunities and increased pipeline.

Lead demand generation for 3 product portfolios – CX, ITSM and CRM with a grounds-up campaign targeting the Mid-market accounts globally to achieve marketing qualified leads.Establish multiple region’s field & digital GTM marketing campaigns to grow new customer acquisitions resulting from integrated marketing programs; ABM campaigns, virtual events, programmatic advertising, social media promotions, regional demand generation programs

Demand generation through integrated marketing campaigns across field marketing, digital paid media outreach covering India, Middle East & Africa, Bangladesh and SrilankaCollaborate with BU and Sales leadership team to understand the business priorities, owning marketing created business pipeline generation with demand generation campaigns across the marketing funnelStrategize regional demand generation with digital and field marketing campaigns to acquire new customers with multi-facet digital & paid media marketing programs, field marketing events, account-based marketing and partner co-marketing activitiesDevelop, implement, track, and optimize integrated marketing campaigns targeting enterprise and mid-market accounts across industry segments and buyer cohorts to ensure high-quality marketing qualified leads are delivered to sales/ channel sales teams for business pipeline creation

Leading Marketing & Communications for parent company - TeleDNA Communications Pvt Ltd and subsidiary company; Comverg Technologies Pte Ltd across India and ASEAN geosConceptualized and executed product marketing campaigns for the new line of business; Enterprise Collaboration Suite with an integrated marketing plan resulting in business qualified leads for the new product line - NowConferLeading strategic product marketing initiative across India and ASEAN geos for new line of business. Steer Mobile App marketing for NowConfer; A disruptive new Conferencing & Collaboration solution for the hyper-mobile workforce. Created strategic integrated product marketing for the launch of NowConfer app in India & ASEAN geos; the results speaks - NowConfer is among the top conferencing app on android app stores with 3,40,000 downloads in one year and earned high ratings and reviews from leading Indian tech & business publications like Economic Times, Financial Express, PC Quest, Hindu Business Line to name a few. Created a GTM strategy for 3 new product launch campaigns in 2018 for TeleDNA (parent company) spanning across Africa, Middle East and South Asian markets. The campaign delivered qualified leads.

Proficient in leading Integrated Marketing for Strategic Business Units. Following are the key strategic Go To Market programs I have worked on... Pioneered Marketing action for IBM's growth initiative - Geographical expansion from 12 branches in 2011 to 38 branches in 2013 and generated qualified business revenue with a double digit quarterly growthLead role in establishing SoftLayer (IBM Cloud offering) at Pan India; strategised Integrated Marketing resulting in Hyper growth in demand generation and acquiring white space new clients. Leading performance marketing to achieve revenue growth for Systems Hardware Group (IBM Servers and Storage Solutions) ; creating successful marketing campaigns at Pan India level Successful in creating Integrated Marketing and Communication campaigns across programs covering various conventional and new age Digital / Social media marketing touch points, track and implement innovative ways to propel growth. Effectively contribute to the BU’s growth initiatives – New clients acquisition, increasing the product line penetration thru cross sell / up sell strategies, key account deepening, progression of leads to wins.

Spearheaded brand communication for the entire portfolio of Maxo mosquito repellent brand on various facets – 4 new TVCs, Packaging revamp, Product collaterals etc.Played a pivotal role in the transformation of Exo Dish wash Bar’s (Rs.75Cr brand) market share from less than 10% in 2008 to 24% in 2010 to become the second largest player in Southern India.Successfully launched 20 small format retail outlets ‘SNOWAYS’ an economy laundry chain and played a lead role in in-creasing customer base and sales billing in key outletsMarketing lead role in the launch of ‘FABRICSPA’ a premium retail laundry chain in Bangalore during 2009 (first time in India concept). Recommended a 360 degree marketing communication plan for FABRICSPA which is being successfully implemented covering various consumer touch points.