Vivek S
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Vivek S Email & Phone Number

Senior Marketing Manager - Demand Strategy at IBM
Location: Bengaluru, Karnataka, India 7 work roles 1 school
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Current company
IBM
Role
Senior Marketing Manager - Demand Strategy
Location
Bengaluru, Karnataka, India
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Who is Vivek S? Overview

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Vivek S is listed as Senior Marketing Manager - Demand Strategy at IBM, a company with 332208 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Vivek S.

Vivek S previously worked as Senior Manager, Field Marketing (ASEAN, Middle East & Africa) at Freshworks and Senior Manager Digital Marketing (Global) at Freshworks. Vivek S holds Pgdms, Marketing from Sdmimd.

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IBM

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About Vivek S

Professional experience in Demand generation, Field Marketing, GTM strategy, Regional marketing initiatives, Account-based Marketing targeting Enterprise and Mid-market accounts. Led organisation’s growth initiatives with Integrated Marketing Campaigns for SaaS offerings in the tech B2B space aligned to corporate priorities resulting in sales qualified pipeline.Proficient in leading field marketing initiatives working closely with sales leaders, driving marketing campaigns for SaaS offerings across the marketing funnelBagged Industry Awards for Best Mobile Marketing Case Study (April 2018) and Awarded Adobe Digi100 - India's Top 100 Digital Marketer (Aug 2018) by The Paul WriterLed cross-functional teams, managing regional marketing with digital, social, content marketing campaigns and execution delivery to achieve marketing driven business performance

Listed skills include Leadership, Product Marketing, Social Media, Customer Marketing, and 19 others.

Current workplace

Vivek S's current company

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IBM
Ibm
Senior Marketing Manager - Demand Strategy
Bengaluru, KA, IN
Website
Employees
332208
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7 roles · 20 years

Vivek S work experience

A career timeline built from the work history available for this profile.

Senior Marketing Manager - Demand Strategy

Ibm

Bengaluru, KA, IN

Senior Manager, Field Marketing (Asean, Middle East & Africa)

Current

San Mateo, California, US

Responsible for driving regional marketing programs across ASEAN, Middle East & Africa. Collaborating closely with sales leadership, I shaped the regional marketing strategy and executed Go-To-Market plans to meet pipeline and revenue goals for the region. Played a pivotal role in creating high impact marketing campaigns resulting in sales qualified.

Jan 2022 - Present

Senior Manager Digital Marketing (Global)

San Mateo, California, US

Lead demand generation for 3 product portfolios – CX, ITSM and CRM with a grounds-up campaign targeting the Mid-market accounts globally to achieve marketing qualified leads.Establish multiple region’s field & digital GTM marketing campaigns to grow new customer acquisitions resulting from integrated marketing programs; ABM campaigns, virtual events.

Dec 2020 - Dec 2021

Sr.Manager - Demand Generation & Social (India, Middle East & Africa)

San Jose, CA, US

Demand generation through integrated marketing campaigns across field marketing, digital paid media outreach covering India, Middle East & Africa, Bangladesh and SrilankaCollaborate with BU and Sales leadership team to understand the business priorities, owning marketing created business pipeline generation with demand generation campaigns across the.

Apr 2019 - Jun 2020

Head - Marketing & Communications (India & Asean)

Banglore, Karnataka, IN

Leading Marketing & Communications for parent company - TeleDNA Communications Pvt Ltd and subsidiary company; Comverg Technologies Pte Ltd across India and ASEAN geosConceptualized and executed product marketing campaigns for the new line of business; Enterprise Collaboration Suite with an integrated marketing plan resulting in business qualified leads.

Jul 2016 - Mar 2019

Program Manager - Marketing, Ibm India/South Asia

Ibm

Armonk, New York, NY, US

Proficient in leading Integrated Marketing for Strategic Business Units. Following are the key strategic Go To Market programs I have worked on... Pioneered Marketing action for IBM's growth initiative - Geographical expansion from 12 branches in 2011 to 38 branches in 2013 and generated qualified business revenue with a double digit quarterly growthLead.

Jun 2011 - Jun 2016

Asst Manager Marketing Services

Jyothy Laboratories Ltd

Spearheaded brand communication for the entire portfolio of Maxo mosquito repellent brand on various facets – 4 new TVCs, Packaging revamp, Product collaterals etc.Played a pivotal role in the transformation of Exo Dish wash Bar’s (Rs.75Cr brand) market share from less than 10% in 2008 to 24% in 2010 to become the second largest player in Southern.

2006 - 2011 ~5 yrs
Team & coworkers

Colleagues at IBM

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1 education record

Vivek S education

  • Sdmimd
    Sdmimd
    Marketing
FAQ

Frequently asked questions about Vivek S

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What company does Vivek S work for?

Vivek S works for IBM.

What is Vivek S's role at IBM?

Vivek S is listed as Senior Marketing Manager - Demand Strategy at IBM.

Where is Vivek S based?

Vivek S is based in Bengaluru, Karnataka, India while working with IBM.

What companies has Vivek S worked for?

Vivek S has worked for Ibm, Freshworks, Automation Anywhere, Teledna Communications Pvt Ltd, and Jyothy Laboratories Ltd.

Who are Vivek S's colleagues at IBM?

Vivek S's colleagues at IBM include Merlin Ruben, Deepa Natarajan, Caitlin Pieszala, Partenie Marian Alexandru, and Raffaella Serioli.

How can I contact Vivek S?

You can use AeroLeads to view verified contact signals for Vivek S at IBM, including work email, phone, and LinkedIn data when available.

What schools did Vivek S attend?

Vivek S holds Pgdms, Marketing from Sdmimd.

What skills is Vivek S known for?

Vivek S is listed with skills including Leadership, Product Marketing, Social Media, Customer Marketing, Software As A Service, Mobile Marketing, Competitive Analysis, and Team Management.

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