Vivek Varughese Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Dublin, Ireland

• Leading the digital marketing team• Building digital marketing campaigns on a variety of platforms, including LinkedIn, Google Ads, Facebook, twitter, and others• Scripting and delivering innovative and original content, including video, written content, and images.• Building metrics frameworks for the overall growth of the company and its products• Liaising with outside agencies and partners, including sourcing and leading on relations with content, CRM, lead generation, and SEO agencies.• Leading on SEO engagement, including helping in growing our semantic SEO capabilities.• Transitioning the company from Salesforce to the full suite of HubSpot CRM and marketing management tools.• Supporting management in fundraising.

Delhi, India

• Responsible for mentoring and guiding apprentices • Planning and overseeing the internship journey to enable MBA candidates solve the problem statement and give the company practical solutions.

New Delhi Area, India

• Curated 100+ alliances under Awfis Rewards programme with various service providers such as Oyo rooms, Fabhotels, Zoomcar, Hard Rock Cafe etc. providing preferential prices for Awfis community members• Mapped out community engagement campaigns such as food fests, health clinics, product launches, wine tastings• Developed an online platform where companies view each other’s profiles to create in-house partnerships among Start-ups,SME’s and Corporates• Created growth marketing opportunities with leading brands to generate revenue of over €200K

Noida Area, India

• Managed budgets of €2.5 million per month and scaled campaigns by 5x in seven months while maintaining a Return on Investment (ROI) of upwards of 1:20• Collaborated with various email marketing partners on a Cost per Visit (CPV) model maintaining an ROI of 1:6• Successfully introduced three cluster campaigns through Facebook: Re-targeting, Reactivation and Cross-Selling• Set-up a new tracking platform for Paytm; integrated with Google Analytics (GA) premium for real-time tracking and offlinereporting for affiliates• Introduced team culture, morale and created a management structure within a five-member team• Awarded Legends of Paytm – Best Employee 2016 by CEO

Gurgaon, India

• Optimised campaigns and added new affiliates to increase revenue by 4x through the affiliate channels in less than a year• Started most campaigns on a Cost per Sale (CPS) model, controlled the Cost to Revenue Ratio (CRR) at 10% even after scalingup the campaign threefold• Increased brand presence by associating Fabfurnish.com with 9 banks; led to revenue generation through Above the Line(ATL) and Below the Line (BTL) promotions of banks• Mobilised loyalty partners to provide a variety of options for promotion strategies

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts (Ba)

Education record