Vivian Glazier Email & Phone Number

• Ensured timely delivery & execution of 3,200+ assets across 30 weekly homepage flips that saw a weekly average site visits of 85+ million
• Decreased scope overage from +150% to on target (250+ assets/week to 90 assets/week) by developing a go-forward strategy which included instituting data-driven tracking and on-going negotiations between business.
• Served as key creative liaison for multiple confidential projects to address concerns and recommend potential solutions that ensure alignment between engineering, product, creative, business, and editorial shareholders
• Partnered with Content Studio to align creative leadership to ideal production cadence & optimized production calendar
• Cultivated an environment where 40+ creative team members relied on me to advocate for them successfully and review processes so that business, editorial, and creative members had an equitable seat at the table
• According to the Walmart Releases Q4 and FY24 Earnings, contributed to a team that:o Grew Global eCommerce sales by 23% during 4th quartero Surpassed $100 billion Global eCommerce for the year

• Develop brand voice & strategic marketing plans and initiatives for a full range of marketing services (email marketing, social media, PPC ads, SEO, online reputation, brand, logo, & voice development, one-off design.
• Wrote 3+ key messaging decks, 100+ email campaigns, 20+ webinar descriptions, 5+ print advertisements and other brand alignment initiatives to develop a client’s voice and generate leads
• Revamped the hiring process with more mission-driven and applicant-focused language that yielded 3x the traditional number of applicants
• Conduct thorough QA reviews and copy editing on all projects to ensure that subject matter and client specific information are correct and in-line with program and project timelines and requirements
• Proactively problem solve issues as they arise to limit scope creep, correct misunderstandings between teams, and establish any changes to initial project development between key stakeholders to ensure projects are.
• Project manage 3,500+ creative campaigns from project initiation (creative brief development and kickoff alignment calls) to completion (post-mortem learnings, cost analysis, and establishing next steps/go-forward.

• Crafted mission-driven narratives to articulate the needs of non-profit organizations and their impact based on compiled research and YoY metrics.
• Identified, researched, and applied for grants for the Lone Star Film Festival & the Johnny Langdon Film Education Initiative, United Way of Tarrant County, and Girl Scouts of the Texas Oklahoma Plains
• Strategized and developed relationships with project managers to identify goals for funding and establish key metrics

• Drafted 3,250+ unique customer communications in brand voice and tone to cultivate personal relationships with each client to ensure customer happiness score of 4.7 (or higher) out of a 5-point scale
• Assessed clients’ price point and style preferences along with AI algorithm metrics before curating each Fix

Austin, Texas Area

• Cultivated professional and positive relationships with 250+ investors through excellent and prompt verbal and written communications which included synthesized metrics & clear and concise reporting
• Curated content and redesigned Opportunity Austin section of the website during Digital Communications revamp
• Proofread documentation and marketing materials for quality assurance
• Maintained and transitioned multiple CRM’s during Customer Experience transition to ensure accuracy between accounts & billing for 25-year, multi-million-dollar Economic Development program
• Organized monthly board meetings and quarterly investor meetings including calendar management, PowerPoint & report creation, catering & room set-up, agendas, notes, and follow-up

Austin, Texas Area

• Coordinated over 685 same-day events across the country and utilized data-driven marketing and intensive outreach approach to expand consumer base
• Drafted & built email and social media campaigns which yielded 62,664 tickets pre-sold generating $783,300 in revenue
• Wrote 20+ customer service scripts and led a team of five for hands-on communication for over 75,000 ticketholders
• Identified potential corporate and independent sponsors for Social Impact Accelerator
• Provided direct assistance and support to CEO and VP of Productions/Acquisitions
• Designed graphics for website, social media, and outreach with Photoshop

• Implemented new organizational systems to improve office efficiency, such as applicant tracking and material storage
• Wrote recruiter guidebook, scripts for interacting with prospective students, and best-practices for all process from prospecting to integrating incoming freshmen
• Led new student mentorship program (Facebook group management, paired incoming freshmen with upper classman advocates, and curated & managed an educational and fun-filled weekend for new student orientation)
• Managed on-campus audition events and visits for prospective students and served as an ambassador of the Helmerich School of Drama at fifteen annual audition events nationwide

• Frequently ranked in the top 10% of the company for sales