Vivian T. Email & Phone Number

Boston, Ma, Us

Massachusetts, United States

United States

Exclusive Concepts was rebranded to Agital 9/2023• Skillfully manage daily operations of paid media campaigns across various digital platforms such as Google Ads, Microsoft Ads, and Criteo Ads.• Build and execute digital marketing strategies to drive growth on Paid Search, Shopping, Display and Video and more channels including tactical concepting, campaign launching, and optimization daily.• Utilize strong quantitative analysis skills to process calculations, contributing to data-driven decision-making for campaign management and budget recommendation.• Present key insights and performance metrics to clients and internal stakeholders effectively using data visualization tools like Google Analytics, Looker Studio, Excel, and Google Sheets.• Drive industry intelligence to conduct experimentation roadmap to optimize performance including A/B testing on ad copies and creatives, incrementality tests, and bidding strategies algorithm tests.

Burlington, Massachusetts, United States

Burlington, Massachusetts, United States

- Day-to-day management of Shopping Ads, Text Ads, Display Ads and Video Ads through strategic campaign development and execution on both Google Ad and Microsoft Ad platforms.- Implement campaign tactics and optimizations as well as maintain monthly budgets and other metrics to maximize revenue and RoAS.- Generate and analyze client reporting towards performance for all major metrics, goals tracking, revenue pacing, and other SEM initiatives.- Communicate strategically with B2C & B2B clients regularly on campaign performance, insights, and deliverables, as well as internally with the Account team.

Taoyuan City, Taiwan

- Maintained merchandise and attractive displays to optimize customer experience and promote key brands.- Assisted and managed over 20 customers per day with locating and choosing merchandise in any store department.- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction, and sales numbers.

Taiwan

· Implemented online e-commerce sites with measurable ROI that increased $10,000 in 3 months· Devised and deployed sales and marketing tactics such as social media marketing and content marketing todrive strategic growth and support achievement of revenue goals· Identified trends and insights, and optimized spending and performance based on the key findings

Taoyuan City, Taiwan

· Elevated customer loyalty by using strong communication and dynamic, results-oriented problem-solving abilities to resolve customer problems.· Trained new team members with positive reinforcement and respectful, encouraging coaching

Taichung City, Taiwan

· Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.· Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.· Developed and implemented a comprehensive salesperson training program.· Built an inventory system for stock to help the small business to work efficiently andeffectively.

Taichung City, Taiwan

· Provided accurate information about promotions, customer programs, and products, helping drive high customer retention.· Prioritized helping customers over completing other routine tasks in the store.

Taichung City, Taiwan

· Assisted customers by answering questions and fulfilling requests.· Provided exceptional services and pleasant shopping experiences to retail customers.

Master'S Degree, International Marketing

・Project #1 – Analyzed the SEO/SEM strategy of a company and provided marketing strategy recommendations based on market research, keyword.

Business And Social Skills

English Language And Literature, General

Bachelor Of Business Administration - Bba, Transportation Technology And Management