Writer of a TV series “Mind Tunnel (Serbian: Tunel)”, produced by Zillion Film and Telekom Serbia, Belgrade (2023). Co-Writer of a feature movie “King Petar I”, produced by Zillion Film, Belgrade (2018). Writer of a feature movie screenplay “White Night” published in book “Anthology of never-red scripts”, edited by Nebojša Pajkič.Co-Writer of a feature movie “Made in Yu”, produced by Filmkreatorerna, Stockholm (2005). Writer of a dozens of produced short movie screenplays, TV plays, theatre and radio dramas. Writer of many movie and TV critics for magazines such as Antipirat, Reporter, Neon, Time Out, as well as the web portal Popboks. Director of a documentary movie “Rokumentarac”, Valjevo (2004).

Co-founder and co/owner of Gnezdo concept store dedicated to slow fashion, bio design, ethical production, fair trade and environmental protection.

Directly managing digital team. Responsible for digital and innovative creative output of the agency on various clients and brands (MasterCard, Alcatel, Nestle IceCream, Carnex, Delhaize, Poslovi Infostud, Halkbank, Loreal, Telekom Srbija, Coca Cola, Schweppes, Alumil, Ford).Leading a digital team team has won numerous local, regional and international advertising awards.Member of the jury of the local Kaktus Festival in 2017, SOF advertising festival jury in 2018. and IAB Mixx Awards 2018 President of the Jury.

Directly managing creative team (ATL, Branding, BTL, Digital products). Responsible for creative output of the agency on clients and brands such as: Coca Cola,Telekom Srbija, Carlsberg Srbija, Delhaize Maxi, Raiffeisen bank, MTV Srbija, Carnex, Yugoslav Drama Theatre, as well as several probono clients.Leading a team has won numerous local, regional and international advertising awards.Participated in 2013. New York advertising festival Grand Jury.Recognised as one of 35 leading creatives of the advertising industry, author of the chapter in the book "Hacker, Maker, Teacher, Thief: Advertising’s Next Generation" published in 2014. by Creative Social, the global collective of creative directors.

Leading an ATL team on many advertising campaigns for both international and local big clients such as Telekom Srbija, Car Battery Factory Sombor, Carlsberg, Schweppes, Nestle Ice cream, MTV; but also working on several pro bono clients and socially responsible campaigns such as Orca, organization for care and respect for animals, or Alzeimer’s disease support center. Campaigns he was working on (MTV, Telekom, White Horse, etc) were shortlisted many times on international advertising festivals such as Cresta or Golden Drum and have won dozens of local advertising awards.

Working as a senior copywriter on international and local clients (Carlsberg, Schweppes, Nestle Ice cream, MTV, Bambi); Campaign he was working on as a part of a team won a Special Mention award on international Golden Drum advertising festival.

Collaborating on a freelance basis with several Belgrade advertising agencies such as Profile, Janus Marketing Group, Kreativa, Grey, Orange (…) on various brands and projects.