Vladislav Panchenko Email & Phone Number

Ивановская Область, Россия

– Managed product development strategy during the pandemic, enabling effective remote team interaction without compromising service quality.– Introduced comprehensive solutions for clients in textiles and marketplaces, maintaining our core digital agency concept, which increased positive client response.– Expanded operations nationwide, attracting clients from Kaliningrad to Khabarovsk.– Trained the sales team on new products and accompanied them to initial client meetings to enhance the agency's image and improve deal closures.– Trained new employees in web design, targeted advertising, contextual advertising, and SMM, simplifying project processes with clear checklists and technical assignments.– Designed and implemented unique sales funnels for clients, leveraging our extensive knowledge across various fields.– Launched SMM marketing, signing 15 cooperation agreements in the first week, achieving up to 80% profit margins.Overall Results:– Launched four new directions: contextual advertising, website creation, SMM, and content production.– Built a versatile team of 5 capable of handling large-scale projects.– Started over 30 entrepreneur projects from scratch.– Transformed the agency from an RTB platform reseller to a full-cycle development provider.

Ивановская Область, Россия

– Expanded contextual advertising by integrating Google Ads, becoming a full-cycle advertising agency. This increased the sales conversion rate to 90%.– Developed "Comprehensive Internet Marketing" services, increasing the average order value and extending cooperation from 1 month to 3-6 months.– Coordinated a team of 4, training one member from scratch, who remains part of the team.– Created guidelines for texts and graphics, introduced checklists, speeding up processes and reducing errors.– Introduced corporate website and online store creation services, integrating them into our offerings.– Conducted 100% of work in-house, achieving web studio status and becoming a full-fledged partner for clients, extending cooperation cycles to several years.– Enhanced analytical capabilities with Yandex.Metrica, Google Analytics, and Google Data Studio, effectively addressing client concerns and improving loyalty.– Created a checklist for client briefing and technical assignment, reducing sales manager errors to zero.– Implemented project technical cards for timelines and operations, providing complete project progress information.– Developed an additional services map to increase order value and long-term cooperation.– Implemented CRM and project management systems, increasing productivity and reducing costs.– Adapted tools for small budget projects, reducing the entry threshold to 10,000 rubles without compromising quality.– Worked on over 20 projects directly or indirectly during this period.

Ивановская Область, Россия

While working as a web designer, I gained a general understanding of the mechanics of targeted advertising. Based on this, I organized an in-house targeting division within the agency. Previously, ad launches were outsourced to partner agencies.– Planning advertising campaigns and budgets on platforms such as VKontakte, MyTarget, and Facebook Ads– Segmenting audiences, developing target audience profiles, and creating creatives for each hypothesis– Working with Facebook Pixel– In the first month, 5 clients used the service– Automated reporting, presentation, and ad campaign launch processes– Clients from various sectors (B2B, B2C)During my tenure, all possible advertising platforms were introduced, and agency (partner) agreements were signed. This approach allowed us to retain clients longer, as most services/products were available within the organization, meeting the majority of the clients' needs in one place.The time required to launch a new client was reduced from one week to one day.Process automation freed up approximately 80 hours of work time and increased the agency's productivity, significantly impacting the organization's profitability.During this period, taking into account market specifics, I developed a conveyor agency strategy for rapid profit generation.Currently, this is one of the main and budget-forming activities.

Ивановская Область, Россия

– Creating graphic layouts for online advertising banners– Working with media platforms to launch advertising creativesDeveloped a method for creating advertising creatives that pass moderation without delays or revisions, reducing launch time from 3 days to 1 day.Additionally, I actively monitored the effectiveness of the creatives, focusing on the key metric of CTR, which reached up to 20% in the best cases. I worked closely with targeted advertising specialists.

Россия

Reputation is a service for managing positive client sentiment.– Creating a SAAS platform for small and medium-sized businesses to manage their online reputation.– Organizing the production process.– Providing technical support for the cloud platform.– Mathematical and analytical calculation of the business model.– Attracting investments and managing partners.– Presenting the product to clients.– Currently, the project is in the development stage in select regions of the country and is undergoing intellectual property protection procedures.

Ивановская Область, Россия

– Providing private support for small businesses on internet development issues– Organizing photoshoots for companies, developing design layouts for digital platforms and advertisements– Creating corporate websites and business cards– Assisting organizations in scaling from offline business to other regions using the internetAchievements: During this period, fully transitioned 3 offline companies to online. Developed processes for generating and processing service sales leads, and formulated competitive strategies for several years ahead. As of 2024, one of the companies continues to successfully operate using my developments from 2017.

Ивановская Область, Россия

– Selecting candidates (sales consultant, supervisor, director) for open positions within the company– Working with HH and SuperJob platforms, reviewing and analyzing applicants' resumes– Conducting initial audio interviews, identifying competencies, and creating and filling out checklists– Scheduling interviews and coordinating meetings with the director– Working in the northern and central regions of RussiaResult: On average, closed 130 line staff positions and 1-2 managerial positions per month.Temporary work during on-campus university studies.

Ивановская Область, Россия

– Assistance in coordinating the work of the regional business club– Interaction with club members both in person and online– Development of the online community in the region– Handling organizational issues for holding offline events, such as renting conference halls, equipment, and managing advertising campaigns– Organizing and planning local events (Networking, business sprints, meetups)Key Achievements:Successfully planned and organized 4 offline events with an average attendance of 40 people from the external community.During my tenure, approximately 90 people were active members of the community, participating in various activities and events.