Valerie Rasmussen Email & Phone Number

Bringing 10+ years of expertise in crafting and executing dynamic marketing strategies, I am dedicated to driving brand growth and consumer engagement. I work at the intersection of aligning competing priorities, brand portfolio management, and shopper marketing. To date, my experience has centered on food and food brands, with a focus on fresh/perishables, retail & foodservice channels. My journey includes steering Tyson Foods' premium brands to new heights and reshaping narratives for the food industry.TOP STRENGTHS (adapted from @Gallup’s Strenthfinders): Curiosity: With an insatiable desire to learn, I am known for asking questions and digging deeper to uncover opportunities for strategic direction, growth and problem-solving. Connectedness: By analyzing the information mined from my curiosity, I am adept at solving complex business problems by building strong relationships that align teams and move business forward. Commitment: Grounded and level-headed, I take my roles & responsibilities seriously. I push the status quo and the creative envelope without losing sight of data, insights, and the business realities. NOTEWORTHY ACHIEVEMENTS: 📈 Optimized Tyson's Fresh Meats brands portfolio, adding millions in profit and achieving a 20% profit margin boost in the first year.🛒 Led 30+ retail partners through customized omni-channel marketing programs, resulting in 31% YOY volume growth.🍃 Spearheaded the launch of a groundbreaking sustainable beef brand, achieving +10% YOY retail sales in the first quarter on shelves. 🌐 Drove cross-functional integration and alignment across organizations, including C-suite, legal, corporate sustainability, public relations, supply chain, sales, operations, research firms and agencies.💡 Re-invented the status quo within our organization by re-writing and streamlining strategic planning and other internal processes through collaboration with multiple departments.Let's connect if you're passionate about creating impactful marketing experiences and driving brand success.

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  Virginia Tech

  Animal & Poultry Sciences, Livestock Pre-Vet Emphasis, Minor In Elementary Education General Science