Professional Expert with more than 12 years of Experience in Media Business with focus on Value Added Services development: Business Plans, Upselling & Crosselling strategies, Content Marketing strategies, Product Management, business development, partnerships & Media Planning.Leading high profile projects with industry key players, such as Microsoft, Huawei and Telefonica, among others.- Design and implement strategic, marketing and promotional plans.- Plan and execute performance-based marketing campaigns (SEM, programmatic, affiliates, CPA, CPI, CPC, CPM...).- Extend partners distribution footprint across new territories.- Identify alternative sources of qualified traffic and revenues.- Build new partnerships with game developers, device OEMs, carriers and web outlets.- Identify strategic opportunities and negotiate global alliances with world leading MNOs groups.- Build games and app stores brand affinity and purchase intent.Specialties: Digital Content, Relationship Management, Content and User Acquisition skills, Strong knowledgeable of both Western & Asian content, Negotiation skills, Sales, IT project management, Account Management.Extensive knowledge in Chinese culture and society. Upper-intermediate Chinese speaker (HSK4).