Vanessa Pagán Email & Phone Number

San Juan, Puerto Rico

• Strategize, create, manage and optimize digital campaigns (FB, IG, Google Ads & YouTube) Clients: Local Small Business, Artists and Singers.
• Ensure that the brand has a consistent voice across all the media platforms and in line with the company's vision and goals
• Collaborate with clients to get insight on upcoming products, promotions and song/video premieres.
• Analyze, review, and report the performance of campaigns and provide insights/recommendations.

San Juan, Puerto Rico

Family Portraits / Maternity / Kids Portraits / Newborns / Events

Guaynabo, Puerto Rico

Clients: Claro, Pontificia Universidad Catolica, HALEON (Panadol/Advil/Advil PM/ Centrum/ EmergenC/ Sensodyne/ Paradontax/ Pronamel/ Robitussin/ Advil Allergy/ Panadol Cold&Flu), Toyota, Lexus, Toyota Dealers Association

Guaynabo, Puerto Rico

• Clients: Subway PR & Caribe, Don Q, Bayer (Claritin, Aleve & Coppertone), L'oreal PR & Caribe (Garnier,L'Oreal & Maybelline), L'Oreal Professional PR & DR (Mizani, Redken, Matrix, Biolage, Kerastase), Puma Energy.
• Develop strategic media plans and recommendations based on client KPIs, strategy, and budget.
• Create, manage and optimize digital campaigns across multiple platforms (Facebook, Instagram, Twitter, Google Ads Display/Search & YouTube)
• Executed media buys including print, digital, radio, TV, PTV & OOH
• Negotiate with vendors to provide the best advertising rates and the most added value with each media tactic.
• Analyze campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.

Santurce, PR

• Clients: First Bank, Money Express, First Mortgage, Sprint, Cidra Auto Mall, Pfizer, Vocero, Cesar Castillo, America Cruise Ferries, Supermercados Econo, CC1
• Analyze media and market trends using available tools
• Negotiate, buy and maintain media schedules on behalf of all clients
• Responsible for resolving and clearing invoice discrepancies with stations to ensure optimal media schedule is achieved
• Works with Media Planning team to continuously monitor and adjust media schedules based on performance feedback from clients
• Constantly monitors broadcast media schedules (including evaluating and approving Make Goods) to ensure all spots ran properly

Guaynabo, Puerto Rico

• Clients: Luxottica, Triple S, Visa, Toys R Us, Mall Of San Juan, Nordstrom, Fedex, Frito Lay, Scotiabank, Don Q Flavors, Quaker, Eli Lily, Salutaris, AlevePM
• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces
• Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers (monitoring)
• Responsible of media buying and periodical reports such as budget recaps, competitives, flowchart revisions, post buys analysis, dashboards, budget trackers, MRE...
• Analyzing the effectiveness of the campaign and using this data to inform future campaigns
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

Hato Rey, Puerto Rico

• Responsible of media buying and periodical reports such as budget recaps, competitive, flowchart revisions and post buys analysis
• Negotiated with media sales executives to obtain the best rates and media spaces
• Presented proposals and opportunities to clients
• Buy ad spaces keeping in mind the key demographic the client wants to appeal to
• Responsible for preparing client billing for media placement
• Daily phone and email communication with vendors and clients

Hato Rey, Puerto Rico

• Responsible for assisting media buyers with purchase of media space (Local TV, Paid TV, Radio, Magazines, Newspapers, cinema, OOH and Internet)
• Collect information to prepare competitive analysis reports
• Reconcile Invoice Matching Reports
• Newspapers and Magazines Clipping
• Data entry: Post Buy reports, Budget Control Summary, and Monthly Media Investment
• Create PowerPoint’s presentations; work with Excel spreadsheets, keep track of media orders and other clerical duties.Clients: Lbel, Kellogg’s (All Products), Palo Viejo, Samsung

• Brainstorming and creative proposals (TV, radio, newspaper, magazine, interactive applications, events…)
• Events organization (sponsors, locations, guests…)
• Questionnaires (data tabulation, graphics and charts)
• Create PowerPoint’s Presentations about target research
• Collaborate on focus groups, job fairs, events and presentations

San Juan, Puerto Rico

Ba, Finance, Marketing, Information Systems

Activities and Societies: Asociación de Estudiantes de Estadística y Sistemas Computadorizados de Información (AEESCI)

Education record