Vanessa Pagán Email & Phone Number

San Juan, Puerto Rico

Strategize, create, manage and optimize digital campaigns (FB, IG, Google Ads & YouTube) Clients: Local Small Business, Artists and Singers.• Ensure that the brand has a consistent voice across all the media platforms and in line with the company's vision and goals• Collaborate with clients to get insight on upcoming products, promotions and song/video premieres.• Analyze, review, and report the performance of campaigns and provide insights/recommendations.

San Juan, Puerto Rico

Family Portraits / Maternity / Kids Portraits / Newborns / Events

Guaynabo, Puerto Rico

Clients: Claro, Pontificia Universidad Catolica, HALEON (Panadol/Advil/Advil PM/ Centrum/ EmergenC/ Sensodyne/ Paradontax/ Pronamel/ Robitussin/ Advil Allergy/ Panadol Cold&Flu) , Toyota, Lexus, Toyota Dealers Association

Guaynabo, Puerto Rico

Clients: Subway PR & Caribe, Don Q , Bayer (Claritin, Aleve & Coppertone) , L'oreal PR & Caribe (Garnier,L'Oreal & Maybelline) , L'Oreal Professional PR & DR (Mizani, Redken, Matrix, Biolage, Kerastase) , Puma Energy, Planet Fitness, ASC, 3M & Caribbean Produce• Develop strategic media plans and recommendations based on client KPIs, strategy, and budget. • Create, manage and optimize digital campaigns across multiple platforms (Facebook, Instagram, Twitter, Google Ads Display/Search & YouTube)• Executed media buys including print, digital, radio, TV, PTV & OOH • Negotiate with vendors to provide the best advertising rates and the most added value with each media tactic.• Analyze campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies. • Work with creative team to review creative options for media placement in appropriate channels.• Responsible of flowchart revisions, budget recaps, competitive reports, and post-buys.

Santurce,Pr

Clients: First Bank, Money Express, First Mortgage, Sprint, Cidra Auto Mall, Pfizer, Vocero, Cesar Castillo, America Cruise Ferries, Supermercados Econo, CC1• Analyze media and market trends using available tools• Negotiate, buy and maintain media schedules on behalf of all clients• Responsible for resolving and clearing invoice discrepancies with stations to ensure optimal media schedule is achieved • Works with Media Planning team to continuously monitor and adjust media schedules based on performance feedback from clients•Constantly monitors broadcast media schedules (including evaluating and approving Make Goods) to ensure all spots ran properly• Newspapers and Magazines Clipping • Responsible for Media reports as competitives, calendars and flowchart revisions, post buys & Tgrps

Guaynabo, Puerto Rico

Clients: Luxottica, Triple S, Visa, Toys R Us, Mall Of San Juan, Nordstrom, Fedex, Frito Lay, Scotiabank, Don Q Flavors, Quaker, Eli Lily, Salutaris, AlevePM•Negotiating with media sales companies to obtain the best rates and most appropriate media spaces • Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers (monitoring)• Responsible of media buying and periodical reports such as budget recaps, competitives, flowchart revisions, post buys analysis, dashboards, budget trackers, MRE...• Analyzing the effectiveness of the campaign and using this data to inform future campaigns• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience• Evaluating new media opportunities• Approving station invoices and reconciling discrepancies, (Billing and Pre-billing)

Hato Rey, Puerto Rico

• Responsible of media buying and periodical reports such as budget recaps, competitive, flowchart revisions and post buys analysis • Negotiated with media sales executives to obtain the best rates and media spaces• Presented proposals and opportunities to clients• Buy ad spaces keeping in mind the key demographic the client wants to appeal to• Responsible for preparing client billing for media placement • Daily phone and email communication with vendors and clients• Analyze results on a daily basis, and react quickly to adjust future media buys• Ensure day to day operational activities are accurate • Monitor and ensure client goals are being achievedClients: DIRECTV, Ford & Ford Dealers, Heineken, TJ Maxx, Diageo(JohnnieWalker,Buchannan,Sminorff, Baileys), Asociación de Bancos, Church’s Chicken, Pollo Tropical

Hato Rey, Puerto Rico

• Responsible for assisting media buyers with purchase of media space (Local TV , Paid TV, Radio, Magazines, Newspapers, cinema, OOH and Internet) • Collect information to prepare competitive analysis reports• Reconcile Invoice Matching Reports• Newspapers and Magazines Clipping • Data entry: Post Buy reports, Budget Control Summary, and Monthly Media Investment• Create PowerPoint’s presentations; work with Excel spreadsheets, keep track of media orders and other clerical duties.Clients: Lbel, Kellogg’s (All Products) , Palo Viejo, Samsung

• Brainstorming and creative proposals (TV, radio, newspaper, magazine, interactive applications, events…)• Events organization (sponsors, locations, guests…)• Questionnaires (data tabulation, graphics and charts)• Create PowerPoint’s Presentations about target research • Collaborate on focus groups, job fairs, events and presentations

San Juan , Puerto Rico

Ba, Finance, Marketing, Information Systems

Activities and Societies: Asociación de Estudiantes de Estadística y Sistemas Computadorizados de Información (AEESCI)

Education record