• Assembling and developing marketing teams to support organizational goals• Creating marketing plans aligned with company objectives• Working closely with stakeholders in portfolio studios• Maintaining relationships with creative and marketing partners• Establishing processes in essential areas such as recruiting, marketing analytics, creative production, user acquisition, and app store optimization.

• Releasing Lensa Photo Editor through a soft launch and worldwide release• Establishing a marketing team from the scratch• Building and executing an overall marketing strategy• Developing an internal business intelligence marketing solution• Designing and implementing a user acquisition plan across Meta ads, Google Ads, and Snapchat etc.• Streamlining the process of creating and evaluating marketing materials• Collaborating with influencers in the US and other Tier-1 countries• Overseeing app store optimization and asset production• Conducting A/B testing and optimizing search visibility• Maintaining relationships with marketing partners such as Facebook, Snapchat, and in-app networks• Managing budget and financial responsibility.