Vice President Sales
Los Angeles, California
Recruited by CEO to lead the companyโs National Sales Team for Architectural Coatings. Developed overall sales strategy and implemented it to all architectural selling channels. Challenged to increase awareness for innovative new product, engage and influence key opinion leaders, train and certify contractors and applicators, and land large profitable deals. Led a team of 5 and directly reported to Senior Vice President and COO.๐๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โ
Increased awareness for new product by spearheading a nationwide outreach to decision influencers and key opinion leaders such as leading architects and large architectural firms. Led team in tapping networks, hosting architectural lunch and learns, and presenting in multiple large-scale trade events. ๐๐๐๐จ๐ซ๐ญ๐ฌ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ข๐ง๐ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐๐ ๐๐ง๐ ๐ฌ๐จ๐ฅ๐ ๐ญ๐จ ๐ง๐ฎ๐ฆ๐๐ซ๐จ๐ฎ๐ฌ ๐ฅ๐๐ซ๐ ๐-๐ฌ๐๐๐ฅ๐ ๐ค๐๐ฒ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ, including all San Francisco Unified Schools, all Lush Cosmetics stores nationwide, Google Campus in Palo Alto, Kilroy Realty, Lamborghini Hawaii, among others, and a +1,000% ๐ข๐ง๐๐ซ๐๐๐ฌ๐ ๐ข๐ง ๐ฌ๐๐ฅ๐๐ฌ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ 12 ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ.โ
๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐ฌ๐๐ฅ๐๐ฌ ๐๐ฒ >100% by educating, enabling, and certifying 50+ contractors and applicators. This endeavor not only taught contractors and applicators about the product, but also transformed them into users and promoters.โ
Highly praised and recognized by the CEO for ๐๐ฑ๐๐๐ฉ๐ญ๐ข๐จ๐ง๐๐ฅ ๐ง๐๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ฅ๐๐ฎ๐ง๐๐ก and attaining the ๐ก๐ข๐ ๐ก๐๐ฌ๐ญ ๐๐ฏ๐๐ซ ๐ฒ๐๐๐ซ-๐จ๐ฏ๐๐ซ-๐ฒ๐๐๐ซ ๐ฌ๐๐ฅ๐๐ฌ ๐ข๐ง๐๐ซ๐๐๐ฌ๐.โ
Piloted numerous ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐๐๐จ๐ซ๐ญ๐ฌ, including: revamping the Sales Tracking (CRM) Process, updating all Product Info Sheets, designing user-friendly Specification Sheets for architects, and optimizing the companyโs top application processes.