Virginia Smith, Ms. Digital Marketing, Cpim Email & Phone Number

Naperville, Il, Us

Chicago, Illinois, United States

Addison, Illinois, United States

Successfully created and implemented pricing guidelines and strategy to legally protect CPGIO from sudden changes in cost of purchased product from a portfolio of 85+ suppliers. Applied key pricing initiatives that have resulted in millions of dollars saved during my year with the company.★ Managed price rules and item tracker for heavy liquidation initiative that resulted in a total of $5M in less than 5 months.★ Owned trade rate and accrual reconciliation for select vendors that provide discounts to be used towards COGS or marketing. Worked closely with accounting to ensure hundreds of thousands of dollars were tracked and collected.★ Helped manage pricing and promotional opportunities for several sales channels including Amazon and Walmart. These promotions helped increase Walmart sales this year by 26%.

Downers Grove, Illinois, United States

At Ensono, I worked as a Marketing Manager, where I spearheaded full-spectrum marketing operations and orchestrated all bottom-line factors to enhance global market outreach, increase return on investment, and drive market share growth.Additionally, I held concurrent responsibility for analyzing customer habits and requirements, developing marketing campaigns, collaborating with vendors to implement campaigns, identifying gaps in the market, monitoring campaign results, studying competitors, and finding the best way to market our portfolio of services with a dedicated budget.The following are the key highlights of my career accomplishments:★ Played an instrumental role in increasing marketing impact to pipeline for North America install base marketing by more than 25%.★ Regional campaign contributed to $500k in open pipeline to sales funnel in North America through seven opportunities.★ Successfully helped implement seven global campaigns within three months to the company's global prospect audience.★ Appointed project manager for Ensono website redesign initiative.

Naperville, Illinois

In this role, I owned the entire Marketo instance and all associated marketing campaigns and performance reporting. With my extensive skills in Marketo, Salesforce, and Excel I supported senior leadership with actionable insights regarding our marketing initiatives. I've built several real-time dashboards to show how leads are progressing through the pipeline and reaching the sales team. I've also implemented and maintained a complex lead scoring model that helps with prioritization of leads to the sales team. Data enrichment and management was also part of my role.★ Successfully built and managed complex email nurture campaigns that have resulted in more than $1 Million in the pipeline for the sales team so far.★ Managed synchronization between Marketo and Salesforce which includes some web development, HTML and CSS.★ Coached sales team on marketing best practices and how to use our existing content for prospecting efforts.

Downers Grove, Il

In this position, I conducted extensive market analysis to identify consumer needs. This data was used to develop marketing strategies that promote company products and services. I was able to generate leads and create a pipeline of consistent sales growth. Communicating with stakeholders, I gathered and translated product information to establish innovative methods and campaigns for attracting and engaging new business, penetrating and expanding markets, increasing revenue and enhancing overall profit. I was recognized for compiling and analyzing research and consumer data to optimize marketing campaigns.★ Taking ownership of the marketing content and strategy planning, I contributed to the $6 Million increase in North American sales. I oversaw marketing budget, allocated funds and resources to business initiatives, and ensured projects received the necessary support for success. I was able to establish and maintain consistent branding and messaging through social media, digital and print marketing at regional and global scales.★ Managing lead generation campaigns and initiatives, I qualified incoming leads to generate a true pipeline and collaborated with sales teams and upper management to quantify new business opportunities and determine ROI.★ I also provided leadership and direction for weekly sales calls and coached representatives to ensure a comprehensive understanding of lead qualification and client nurturing processes and practices.

Naperville, Il

Recognized for my marketing research and leadership skills, I was promoted to perform detailed requirement analyses. I developed complex financial models with multiple cost components. This involved documenting and communicating results to upper management, gathering critical information for stakeholders, and collaborating with department heads to maintain high levels of customer satisfaction.★ By creating a financial analysis, I was able to identify multiple inefficiencies in product receiving and changes I recommended streamlined the process and cut costs.★ I developed pricing strategies based upon my market research and industry trends to prepare pricing analyses for quotes, estimates and key clients.★ Taking charge of a new product line, I created strategies that launched the private brand throughout North America.

Naperville, Il

This leadership role had me managing a group responsible for researching and analyzing industry and market data to determine and set competitive pricing. I was in charge of organizing and delegating workflow, providing the necessary training, and leading a team consisting of three pricing specialists dedicated to determine prices that gained market share and achieved revenue goals.★ I was promoted to this supervisor position within a year due to upper management recognition for successfully demonstrating leadership abilities and my comprehensive understanding of pricing strategies.★ I was put in charge of the conversion of Nature’s Best products. I oversaw processes and introduced changes that assisted in the line achieving $2 Billion in revenue.★ Designing standard operating procedures for the Pricing Department, I then developed and facilitated a training program to ensure staff member comprehension of all practices and processes.★ My evaluation of freight factor components allowed me to identify and introduce cost-cutting initiatives that resulted in savings of over $1 Million.★ I also implemented programs that added over $5 Million in floor-stock protections.

Glenview, Illinois

During my tenure here, I coordinated and managed all activities related to point-of-sale and marketing for multiple Simmons product lines. This involved creating orders and invoices, monitoring transportation and stock, and managing vendor relations. I monitored market demands and consumer trends to create accurate forecasts and determine inventory needs.★ Overseeing the global launch of a brand consisting of over 10,000 bed placements, I was responsible for communicating with vendors and distributors to ensure adequate stock to meet growing consumer demand.★ I developed and implemented methods to streamline communications between vendors, clients, sales and leadership to increase customer satisfaction, improve relationships and increase efficiency.

Master Of Science - Ms, Digital Marketing, 4.0

Activities and Societies: Phi Kappa Phi Honor Society, Beta Gamma Sigma - The International Business Honor Society

Bachelor Of Science - Bs, Business/Commerce & Marketing, 3.8

Activities and Societies: Dunham Scholar (2011-2013) President of the AU AMA (2012-2013) Awarded "Student Organization of the Year" at AU.