The Provogue brand is one of India’s leading fashion and lifestyle label that is listed on the Mumbai and National Stock Exchanges in India. It was launched in 1998 as a Menswear fashion range of contemporary clothing and quickly established leadership. Over the years the brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards. In 2013, Provogue fashion collections are available in over 250 stores in more than 80 cities pan-India.- Part of Provogue's entry strategy and implementation plan for building an e-retailing portal.- Responsible for key strategic and marketing tie-ups for the initial launch.- Responsible for social media marketing strategies.- Developed marketing plans based on the "Return On Involvement" strategy giving the brand a strong recall among the youth.

Saatchi & Saatchi X is a global leader in shopper marketing, revered as the hothouse for world-changing brand experiences that create sustainable growth for our clients. Through strategic in-store communications and a deep understanding of shoppers’ motivations, Saatchi & Saatchi X is successfully creating intuitive shopping experiences that transform shoppers into buyers.Projects- Conceptualized and executed shopper based projects within retail environments for various brands such as Procter & Gamble, Pernod-Ricard, Kraft Foods, Diageo. - Led the Cadbury Celebrations Diwali Campaign, winning award for “Best shopper-centric campaign” by Point Of Purchase magazine; nominated for the Cannes Festival.- Assisted in the pitch by developing strategy presentations based on primary shopper research that made Cadbury India Ltd award its first agency on record to a Shopper Marketing agency, Saatchi & Saatchi X, India.- Planned, researched and strategized to pitch major projects, winning pitch challenges for Diageo, Cadbury, Birla Wellness, and Pernod Ricard.- Implemented original off-trade(wine merchants) visibility initiative for Smirnoff.Business Development Pitches- Samsung Store design - Kidzania Launch strategy - India- Axis Bank retail design - Croma- Faces Cosmetics- Kellogs Choco small pack- SabMIller bar activation campaign

Cogent Jewelery, the holding company of Viola Jewels entered into a joint venture with Dynamix Jewelery Group that has several specialized jewelery and chain manufacturing units with an export turnover of over $200 million. Viola jewels, the brand, was conceived and established as a stylish, affordable label for the fashion conscious Indian woman. Over the years the brand has grown to over 65+ locations pan India cementing itself at second place in the Indian jewelery industry. - Worked on the factory floor to learn the fundamentals of gold jewelry manufacturing; oversaw Quality Check department.- Conducted several focused groups to understand consumer preferences as part of the launch team for the groups 18K gold & diamond jewellery brand. - Implemented marketing activities across 65 locations throughout India, increasing in-store visibility, visual merchandising and shop-in-shop promotions.- Integrated social media marketing strategies with offline strategies; planned strategic cross promotions and activations, collaborating with State Bank of India, Shoppers Stop, Lifestyle, and The Great Indian Derby.- Conducted mystery shopper projects and market research to monitor changes in preferences.