Marketing Strategist
CurrentIn this role, I am responsible for conducting market research to identify key insights and sharing those insights via client presentations. Responsibilities and tasks include:- Collaborating internally to understand the profile and unique needs of each external Partner.- Conducting research using a variety of primary sources to build a picture of each Partner’s capabilities and positioning, competitive landscape, relevant industry trends, and to profile a selection of potential customers.- Analysing and providing insights to support the development of marketing strategies, campaigns, and ongoing marketing and sales activities.- Demonstrating expertise with relevant research platforms and project tools.- Proactively communicating with key internal stakeholders to support the development of client-facing materials.- Participating in the consolidation of metrics to provide visibility into operational performance.- Proactively contributing to the continuous improvement of report quality and process efficiency, by seeking Partner and internal team feedback.