Vasily Selyuminov Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

I lead competitive intelligence programs to inform Forrester’s go-to-market (GTM) strategy, product development, and sales enablement initiatives.● Conducted an in-depth analysis of the key competitor’s product offering, pricing, packaging, upsell and retention tactics, and presented the results to the C-suite to inform the 2024 competitive strategy when selling to IT buyers● Developed and implemented processes, procedures and policies to improve data gathering for win/loss, retention and renewal analysis using platforms like Salesforce and Tableau; provided analysis to the C-suite to inform critical decision-making● Carried out account teams and CIO/CISO client interviews in North America and Europe to gather intel and make the recommendation of the most feasible sales strategy against the key competitor in the field ● Created key deliverables, such as competitive positioning guides for larger competitors and business snapshots for emerging competitors; internal-only as well as prospect-facing collateral; provided case by case assistance to international sales teams

Toronto, Ontario, Canada

Designed and executed go-to-market strategies and tactics to support Forrester's product portfolio, working closely with research, product, and sales teams to identify new market opportunities and drive business growth. ● Planned and executed audience segmentation and product GTM strategies including messaging, positioning and unique value propositions for the launch of the new product portfolio in 2021-21, oversaw tactical campaign execution and performance management● Led the total addressable market (TAM) initiative in 2023 resulting in the updated GTM framework with defined areas of business opportunity; used data analytics and visualization tools such as Excel and Tableau, to perform and present the project, presented the work to the C-suite (led the GTM framework update in 2024)● Educated sales on Forrester’s products, research coverage, and competitive positioning, created enablement and training assets, hosted live trainings and research showcases

Greater Boston Area

I planned and executed inbound and outbound campaigns, co-created lead-generating content, oversaw the relationship with a marketing automation agency, provided metrics and insights into the campaign performance using the wide range of tools from Oracle Eloqua to Google Analytics.

Greater Boston Area

Carried our a number of projects in product marketing, demand generation and marketing operations.

Greater Boston Area

Marketing concentration (analytics, digital marketing, hi-tech marketing)Science, Technology & Enterprise Intensity Track

Greater Boston Area

Hands-on consulting experience, a part of the 1st year capstone MBA course aimed at utilizing learning outcomes in the real-world environment with a real-world client. • Evaluated market opportunity for an online learning product in health & wellness field; developed go-to-market strategy and three product launch scenarios. • Analyzed legal requirements across 50 states and DC for the wellness industry; developed a three-tier segmentation of regional markets based on size and uniformity of regulatory norms, identified states with highest revenue potential.

Europe

I worked for a number of marketing agencies based out of Eastern Europe supporting international CPG, Automotive, and Financial Services brands in regions like Germany, Ukraine, Russia, Israel, and Kazakhstan. My scope of work ranged from developing and executing omnichannel marketing strategies, creating content, working with brand ambassadors and celebrities.My clients included international, brands like Coca-Cola, Procter & Gamble, Jaguar Land Rover, and Toyota, as well as a number of smaller regional companies.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: Science, Technology and Enterprise Intensity Track Marketing Concentration Graduate Christian Fellowship.

Specialist In Management, Business Administration And Management, General

Activities and Societies: Marketing Club, PR Forum co-organizer, NATO Science Workshop internship in 2010 Concentration: Political Science.