Vanessa Serna Email & Phone Number

Adelaide, South Australia, Australia

Norbar is a multinational company established in 1943 in Banbury, UK with a presence in over 60 countries. This company is the world´s leading specialist in torque control and is engaged solely in designing, developing and producing torque tightening and measuring equipment. Norbar supplies products and solutions for industries such as mining and refining, oil and gas, transport, construction, wind, and defence. Since 2017, Norbar has been a Snap-on Incorporated family member with the head office in Adelaide and different branches across Australia and New Zealand.Main duties:• Implementation of Norbar’s existing overarching marketing strategy, rolling out specific marketing plans to target industries.• Work with external partners to maintain the website and be responsible for updates and enhancements as required.• Ownership of general marketing and digital requirements as they come up e.g. brochures, digital assets, social channels.• Supporting the needs of third parties such as digital marketing agencies - the ability to review and discuss reporting about all paid campaigns such as Google ads, influencers, and social media marketing campaigns primarily on LinkedIn. • Create/ brief industry-specific content including case studies, blog posts, whitepapers, ebooks, reports, webinars, infographics, videos, etc. • Develop industry-specific Lead generation campaigns (primarily on LinkedIn).• Create messaging and email templates, and email nurture sequences on ActiveCampaign.• Create, launch and report results of email marketing campaigns. • Serve as a seamless connection between online leads and to sales team.• Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process to convert customers.

Buga, Valle Del Cauca, Colombia

Superagro S.A.S is a medium size company established in 1989, Buga, Colombia who provides different products for agro-industrial, pig and construction sectors. Also, Superagro belongs to different supply chains such as poultry sector, white protein cluster, animal nutrition and construction sector.Main duties:• Specialized Marketing Research to adjust commercial strategy.• Responsible for leading the creation of the website www.superagro.com.co• Manage and design annual Digital Marketing Plan.• Manage Social Media Business platforms such as Facebook and Instagram.• Manage and Execute Digital Advertising Campaigns on Facebook and Instagram ads. • Interact with potential customers on social media and answer requirements related to products or redirect to customer service area. • Produce monthly reports and recommendations on all paid campaigns. • Generate Social Media Marketing Metrics according to KPI´s to each campaign.• Social Media Campaigns optimization in order to generate leads.• Dashboard administration according to content calendar for social media. • Manage the website www.superagro.com.co using Wix.• Analyze website traffic through Google Analytics tool. • On-page SEO to optimize website to improve website´s search engine, rankings and earn organic traffic. • Copywriter for SuperCuidados´campaign under slogan “Our commitment is taking care of you” • Copywriter for SuperLideres´ campaign – ISO 9001:2015 Quality Management System Implementation Process.

Buga, Valle Del Cauca, Colombia

CCT Enterprise S.A.S is a small size company established in 2017, Buga, Colombia. Its main objective is providing solutions in order to develop, transform and achieve business sustainability through different ways such as consulting, counselling and business training. Our services include online and offline marketing, SME´s internationalization, commercial management, world class logistics, strategic planning, quality and productivity management, change management and process improvement.Main duties:• Marketing research to adapt local, national and international strategy.• Manage Social Media Business platforms such as Facebook and Instagram.• Manage and Execute Digital Advertising Campaigns on Facebook and Instagram ads.• Produce monthly reports and recommendations on all paid campaigns. • Generate Social Media Marketing Metrics according to KPI´s to each campaign.• Trainer in Digital Marketing Foundations to implement a good strategy according to customer´s need. • Responsible for managing monthly marketing content plan to publish on Facebook and Instagram platform to improve TOM and TOH within CCT Enterprise community.• Responsible for designing according to monthly marketing content plan to publish on Facebook and Instagram CCT Enterprise Business platform. • Responsible for executing webinars in Digital Marketing towards Latin American countries.

Master Of Business, International Business

Advanced Standing: 12 Credit Points Achieved.

Diploma Course On Digital Marketing

Core Units: Module 1: Marketing Fundamentals Module 2: Digital Strategy Module 3: Social Media Marketing Module 4: SEO Module 5: Email.

Seminar On Social Media Marketing

Topics: 1. Statistics of use of Social Media in the world. 2. Defining the value proposition. 3. What does strategy mean? 4. Defining.

Bachelor'S Degree In Marketing And International Business

Diploma Of Social Media Marketing, Marketing