Vanessa Teo Email & Phone Number

Singapore

Singapore, Singapore

Singapore

Singapore

Communication strategies for banks, fintechs, and consumer brands.

Singapore

Conceptualised and designed monthly electronic direct mail (EDM) content for organic beauty brand Pure Tincture, as part of the brand's email marketing campaign.

Singapore

• Managed and analysed Garnier’s brand performance across South Asian Markets (India, Thailand, Indonesia, Malaysia, Singapore, Myanmar, Bangladesh), identifying opportunities and diagnosing problems
• Facilitated communications across Garnier’s regional business faculties (local marketing teams, product development, supply chain, research and innovation, production)
• Consolidated and generated monthly reports for sell-in and sell-out data, conducted detailed analysis of Garnier’s key markets, and aided in the preparation of regional presentations and conferences
• Led the migration and consolidation of all regional marketing assets to a regional database
• Consolidated comprehensive information for individual items in key countries’ full product ranges

Singapore

Freelance writer covering luxury gourmet and travel experiences.

Singapore

• Curated and managed the editorial pipeline for The Hedonist Magazine's online website
• Managed daily social media posts across multiple channels

• Contributed to the strategy of the ministry’s communication campaigns for its Youth and Sports sectors
• Lead, conceptualised and managed a campaign to show the ministry’s support for and celebration of 50 years of National Service (NS50)
• Researched for and wrote an article that promoted NS50-related events by the ministry’s agencies
• Designed digital festive greeting cards for Hari Raya, Deepavali and the year-end festive season, for display on the organisation’s website and social media platforms, using Adobe Illustrator, Photoshop and After Effects
• Designed print posters and digital collaterals for the organisation’s internal-facing activities and events using Adobe Illustrator and Photoshop

• Formalised brand values for the company and designed a holistic marketing strategy
• Conceptualised and designed brand strategies and marketing campaigns for various new projects
• Managed the company's social media channels by scheduling, creating and posting content that helped increase the company's organic reach and engagement with audience
• Designed print and digital marketing collaterals
• Redesigned company’s website
• Conducted research to determine the feasibility of new initiatives

• For MGMT003 (Business, Government and Society)
• Took charge of administrative matters such as arranging presentation schedules, collating attendance and class participation, corresponding with students via email

• Coded qualitative data (interview transcripts and articles) to determine the process and aspects of design in Video Games

Singapore

• For MGMT 305 (Enterprise Consulting)
• Took charge of administrative matters such as arranging presentation schedules, collating attendance and class participation, corresponding with students via email
• Coded qualitative data (transcripts of interviews with incumbent coporations and start-ups) to determine the impact of disruptive technology on businesses

Bachelor Of Business Management, Marketing And Communications Management, Summa Cum Laude

Activities and Societies: SMU-Initiatives for Social Enterprise, SMU Business Society's 12th Anniversary Organising Committee (Marketing).

International Student Exchange Programme (Bba), Marketing

Certificate, Design And Visual Communications, General

Studied: • Principle of design (exposed to design elements and principles for effective visual communication) • Typography and colour.

Singapore-Cambridge Gce Advanced Level, Knowledge And Inquiry, English Language & Linguistics, Literature In English, Mathematics, Economics

Activities and Societies: Western Dance; Literary Wing of the English Literature Drama and Debate Society (ELDDS); Art Club • Class.