Head Of Operations
Current• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative• Prepare and manage monthly, quarterly and annual budgets for the Marketing department to set, monitor and report on team goals• Design branding, positioning and pricing strategies• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)• Content Writing for marketing deliverables to achieve higher market penetration rates and enhance visibility on e-commerce platforms• Analyze consumer behaviour and determine customer personas• Identify opportunities to reach new market segments and expand market share• Craft quarterly and annual hiring plans• Monitor competition (acquisitions, pricing changes and new products and features)• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives• Delivered a high-quality launch proposal and successfully secured a Licensing Contract with an American multinational entertainment and media conglomerate US-Listed Company (Disney)• Web Development of brand website to improve UI/UX and maximise customer's experience• Lead high-performing partnerships and liaising with local & international brands to form value-added collaborations and drive volume to value uplift through limited and special launches• Executing and driving communications with regional and international Key Opinion Leaders (KOLs) to boost Call To Action (CTAs) on the website
