Account Director
Singapore
Member of the core start-up team at Mangham Gaxiola, which grew from being The Next Big Thing to being voted by clients as the Most Desirable Independent Creative Agency (Marketing Magazine, 2014). • Central coordinator for the regionalisation of global advertising campaigns for Intel Asia Pacific (India, Australia, Indonesia) and regional campaigns for CIMB Bank over 4 years, exceeding brand and demand-related KPIs.• Solicited and won multiple pitches – win rate of 25% on government tenders and 50% on private businesses, 8 wins over 3 years – resulting in brand management projects within banking, real estate, FMCG and automotive industries.• Supervised regional and local cross-functional teams consisting of marketing, sales, research, media and production partners in New York, Hong Kong, Jakarta, Kuala Lumpur and Bangalore.• Built a three-member core team to cater for new business growth and facilitate day-to-day operations for existing clients on retainer contracts spanning 3 months to 2 years, averaging 40% to 50% of firm’s annual revenue.• Successfully delivered campaigns from strategy development to production for BlackRock, Subaru, Greenfields Fresh Milk and CIMB Bank, spanning multi-million dollar sponsorships to new product launches.• Managed P&L’s for owned accounts – analysed the feasibility of projects amidst budget and time constraints, estimated staff requirements and allocated third party resources.