Vu Dong (Bêtô) Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Vietnam

- Analyze and search for relevant content and trends for the target audience.- Build concepts, create content based on analyzed insights.- Deploy content from visual design to communication channels.Achievements:- +80.000 followers on Facebook Fanpage (https://www.facebook.com/8bitsaigon).- Collab with production partners (Tired City, Comicola...) to produce merchandise.- Be featured in the T-Shirt category of Behance's Illustration gallery.

Vietnam

- Drove the strategy process (including writing briefs, conducting briefings, driving strategic directions and deliverables that leverage innovative insights into the overall brand/customer experience, reporting, and presentation).- Directed & Coordinated the creative team and the output with integrated communication plans.- Acted as a catalyst to agency and brand teams in seeking new ways to add value to the brand and identify future opportunities for success. - Worked with Account team to identify and capture opportunities to deliver new values to clients, thereby delighting our clients and enriching client-agency relationships. - Worked as one of the key agency members in managing client interactions, expectations, and deliverables across briefing, planning/consultation, execution, and reporting stages of assigned projects. - Supported internal teams (Account, Media, Creative) to obtain clients' approval on agency solutions and successfully bring the proposed solutions to life. Key Archievement:- Recruited +30% lead clients in 1 year by advertising our successful previous campaigns.- Developed company relationships with +20% new potential vendors.- Archived “Thinker of the year” awards in 2022 & 2023: The award honors individuals who have made impressive contributions to the company.- Developed and implemented +12 marketing campaigns to achieve advertising goals. My highlight clients: Cake by VPBank, Nabati, Viettel Post, Hutong.

Vietnam

- Worked with existing & new clients and other members of the team to uncover business needs and objectives, craft appropriate overall strategies and plans to achieve clients’ business objectives.- Understood clients' business and identified opportunities to grow our business with them.- Acted as a major role in the research, planning, and development of comprehensive IMC campaigns.- Demonstrated proficiency in marketing & communication skills to craft internal and client correspondence, advertising plans, new business proposals, etc.- Served as daily client contact and as client lead when appropriate. Addressed client queries effectively and in a timely manner.- Ownership of client communications for on all aspects of client-related campaigns, including post-campaign analysis, report and reviews- Inspected quality and operational performance of assigned projects, ensuring work quality and deadline adherence- Identified campaign learnings and provide actionable insights and recommendations for future campaignsKey Archievement:- Developed & Reinforced relationship with more than 10 brand clients, such as: Cake by VPBank, VietBank, Neptune Light, Meizan, Meadow Fresh, Nam Dương, Chupa Chups, Acer, AEON, Bobbi. Brown..- Managed and optimized +15 billion VND advertising campaigns with relevant teams. Translated +30 marketing brief into creative proposals and campaigns. Highlight campaigns:+ Cake by VPBank: Achieved +100.000 followers and +1.000.000 users in one year after launching.+ Nam Dương: Achieved +22.000.000 reaches in 2 weeks.+ Acer: Achieved Top 3 best-selling laptop brands in 2021.- Archived “Innovator of the year” awards in 2021: The award honors individuals with breakthrough initiatives that positively affect the company's business.

Vietnam

Assist marketing and communication strategies while worked in conjunction with professional staff across office in HCMC• Responsible for communication email, and support paperwork tasks.• Assist Marketing events; assist with other internal events as requested.• Ensure timely execution and production of key deliverables (including communications and support materials).

Vietnam

1. Strategic Direction:Define and manage the brand identity and personality of each brand within Scoms throughout the tenure.Ensure effective development of each brand in line with market trends and alignment with the Group's mission and vision.2. Development of Communication Products:Collaborate with relevant stakeholders to develop technical and content aspects of Scoms's communication products (STV, S Radio, UEHenter, The S Magazine).Ensure content is aligned with the Group's human resources, the unique characteristics of each brand, and the needs of the target audience and the Group's mission.Resource Allocation and Coordination:Allocate and coordinate personnel among STV, Radio, Writers, ER, and Creative teams to ensure effective collaboration in executing and promoting the communication products.Ensure efficient utilization of human resources in the work.3. Product Management and Reporting:Manage products through regular product reporting systems.Manage the communication of the fan pages through the fan page posting system.Control the progress of work to enable timely and reasonable intervention.4. Training:Provide in-depth media training for team members/collaborators in specialized departments and project teams.Disseminate fundamental media knowledge to all team members and collaborators.5. Quality Assurance:Take responsibility for the content and form of all outputs produced by the Group.Establish an effective auditing system and delegate auditing activities.Design and manage evaluation criteria for the Group's output.Ensure content and communication of projects (individual products, programs, campaigns) align with each brand (both Parent Brand and Sub-brands).