Minh Pham Email & Phone Number

Hanoi

• Led the planning department and took responsibility for training and guiding members to enhance overall performance.
• Participated in project-based pitching sessions, presenting plans, and leading Q&A sessions.
• Managed, supervised, and followed up throughout the campaign to ensure the projects are well-executed.Key Clients: Kichi-Kichi, Manwah, King BBQ, MB Ageas Life, The Ascott, MIK Group, ACCA, GIZ,...

Hanoi

• Analyzed clients’ briefs and debrief to clarify the objectives and requirements of clients.
• Conducted primary & secondary research, and analysis to gain in-depth knowledge about market, category, brand and consumer insights, thereby figuring out key findings and issues of clients.
• Proposed appropriate strategic and creative approaches to develop brand strategies, brand communication, and IMC plans to address clients’ issues.
• Led proposal projects, and collaborated with internal task teams (Account, Creative, Advertising) to provide clear direction and inspire teams for better proposal outcomes.
• Managed, supervised, and followed up throughout the campaign to ensure the projects are well-executedKey Clients: Mizumi Westlake, Citadines, Novaland, Sun Group, Poongsan, Atlantic Five-star English, VietinBank, NCB,...

• Managed the briefing, research, planning, execution, and reporting of the campaign for SME brands.
• Monitor work progress and keep in contact with clients at all stages.
• Organized and managed the work of internal teams, ensuring timely completion and quality of work.

Hanoi

• Led and managed a marketing team of 5 members.
• Built marketing strategies and communication plans for brand development.
• Planned social media plan and managed all media channels: Facebook, Instagram, Website.

Hanoi

• Planned and executed Integrated Marketing Communication plans for launching new products.
• Developed and implemented marketing activities, including ATL (social media, E-commerce, PR) and BTL (Event, Activation, Promotion, Sponsorship, Partnership).
• Managed and supervised social media channels: Facebook, Instagram, Zalo.Key Projects: OWEN Coffee Shirt x Cong Caphe, Winny Repositioning Campaign, OWEN x The Nectar, The Voyage Summer Collection 2021.