Vu Anh Email & Phone Number

Ho Chi Minh City, Vietnam

Responsibilities:As the Head of Ecommerce at Goldsun Vietnam, I lead the strategic development of Goldsun’s e-commerce presence, focusing on growth across online platforms in Vietnam. My role centers around building Goldsun’s digital infrastructure, enhancing marketing performance, and driving innovative business models, including affiliate marketing.Key Responsibilities and Strengths:Website Development: I oversee the construction and optimization of Goldsun’s e-commerce… Show more Responsibilities:As the Head of Ecommerce at Goldsun Vietnam, I lead the strategic development of Goldsun’s e-commerce presence, focusing on growth across online platforms in Vietnam. My role centers around building Goldsun’s digital infrastructure, enhancing marketing performance, and driving innovative business models, including affiliate marketing.Key Responsibilities and Strengths:Website Development: I oversee the construction and optimization of Goldsun’s e-commerce website, ensuring a user-friendly, modern, and scalable platform to drive digital commerce.Affiliate Marketing Plans: I develop efficient affiliate marketing strategies using Goldsun’s website as the core platform. By collaborating with affiliates and influencers, I create scalable business models to drive growth through shared marketing efforts.Data Analysis: I build and maintain dashboards to collect, analyze, and share key performance data with the team, enabling data-driven decisions on a weekly and monthly basis.Traffic and Budget Planning: I design and execute traffic plans for both onsite and offsite channels, managing key metrics like GMV, conversion rates, and traffic, aligning with overall budget goals.Performance Tracking & ROAS Optimization: I track digital marketing performance daily to optimize ROAS and ensure spending efficiency.Marketing Integration: I collaborate with the Marketing Team to integrate digital marketing plans, including KOLs, TikTok, Shopee, and YouTube campaigns, creating a cohesive omnichannel strategy.Partnerships & New Opportunities: I build partnerships with platforms and agencies, while exploring new traffic sources such as Facebook, TikTok, and KOL collaborations to expand reach and conversions. Show less

- Build Dashboard, collect data, analyze and share key learning / action plan with E-com team (Weekly / Monthly)- Setup Traffic Plan (onsite / offsite) budget / GMV / CR / traffic for each platform aligned with overall budget- Daily performance tracking for optimizing ROAS and control spending- Liaise with Marketing Team to integrate Digital Marketing Plan (KOL, Youtube, Google) to E-com plan- Liaise with E-merchandising & Marketing Team to standardize PDP content of Social Page… Show more - Build Dashboard, collect data, analyze and share key learning / action plan with E-com team (Weekly / Monthly)- Setup Traffic Plan (onsite / offsite) budget / GMV / CR / traffic for each platform aligned with overall budget- Daily performance tracking for optimizing ROAS and control spending- Liaise with Marketing Team to integrate Digital Marketing Plan (KOL, Youtube, Google) to E-com plan- Liaise with E-merchandising & Marketing Team to standardize PDP content of Social Page & Platform & optimizing SEO- Setup planning with inhouse team / Agency for smooth execution (monthly, then breakdown per campaign)- Create partnership with Platform / enablers / agency and lead to execute the plan- Explore new opportunities to develop all traffic sources (Facebook, TIKTOK, KOL…)Responsibility market: United States - United Kingdom Show less

Hanoi Capital Region

• Dashboard Management & Data Analysis: Regularly building dashboards, collecting, analyzing, and sharing data with the e-commerce team on a weekly and monthly basis. • Traffic and Budget Planning: Setting up traffic plans (onsite/offsite) with budget allocation and performance metrics like GMV, conversion rate, and traffic for each platform, aligned with the overall budget. • Performance Tracking & ROAS Optimization: Daily tracking of digital marketing performance to optimize Return on… Show more • Dashboard Management & Data Analysis: Regularly building dashboards, collecting, analyzing, and sharing data with the e-commerce team on a weekly and monthly basis. • Traffic and Budget Planning: Setting up traffic plans (onsite/offsite) with budget allocation and performance metrics like GMV, conversion rate, and traffic for each platform, aligned with the overall budget. • Performance Tracking & ROAS Optimization: Daily tracking of digital marketing performance to optimize Return on Ad Spend (ROAS) and control spending. • Integration with Marketing Strategies: Collaborating with the Marketing Team to integrate digital marketing plans, including KOL, YouTube, and Google campaigns, into the e-commerce strategy. • Content Standardization & SEO Optimization: Working with the E-merchandising & Marketing Team to standardize Product Detail Page (PDP) content across social pages and platforms, enhancing SEO. • Campaign Planning & Execution: Setting up monthly plans with the in-house team or agency for effective campaign execution, including breakdowns per campaign. • Partnerships & New Opportunity Exploration: Creating partnerships with platforms, enablers, agencies, and leading the execution of plans. Also exploring new opportunities for traffic source development, including platforms like Facebook, TikTok, and engaging with KOLs. • Notable Achievements at Thuy Anh Fruit Distribution Company: Built and operated the e-commerce team following an omnichannel model, and developed promotional campaigns in collaboration with aT Center Korea, the Canadian Embassy in Vietnam, and Evergood Korea company to promote Korean fruit products. Show less

Hanoi

• Coordinate budget for Digital Marketing• Analyze and evaluate SEM, PPC activities and propose operational strategies.• Analyze, evaluate and monitor the social performance of corporate brands.• Improved usability, design, content on the company's website.• Responsible for digital operations budget.• Evaluate customer research, market conditions, and competitors online• Working with the internal team in the marketing and agencies.• Report directly to Marketing… Show more • Coordinate budget for Digital Marketing• Analyze and evaluate SEM, PPC activities and propose operational strategies.• Analyze, evaluate and monitor the social performance of corporate brands.• Improved usability, design, content on the company's website.• Responsible for digital operations budget.• Evaluate customer research, market conditions, and competitors online• Working with the internal team in the marketing and agencies.• Report directly to Marketing Director. Show less

Hanoi, Vietnam

- Utilising a range of techniques including SEO, SEM and PPC.- Customer insight analysis- Developing and managing digital marketing campaigns for any projects.- Develop or manage team to develop project plan in consultation with other teams to specify detailed action timeline, checklists, PIC and other resources allocation required.– Manage self and/or team in closely working with internal teams to daily monitor project progress, quality and solve problem in a timely… Show more - Utilising a range of techniques including SEO, SEM and PPC.- Customer insight analysis- Developing and managing digital marketing campaigns for any projects.- Develop or manage team to develop project plan in consultation with other teams to specify detailed action timeline, checklists, PIC and other resources allocation required.– Manage self and/or team in closely working with internal teams to daily monitor project progress, quality and solve problem in a timely mannerProjects:- Ginkid | Pharmaceutical| Digital Campaign- Curcumin | Pharmaceutical| Digital Campaign- Intima | Pharmaceutical | Digital Campaign- Honda Petroleum Promotion | Digital Campaign Sites- Puramela | Fashion- Karofi | Technology | Facebook Campaign- Olympia | Education | Digital Campaign Sites Show less

A7/D21, Cau Giay New Urban, Dich Vong Hau Ward, Cau Giay District, Hanoi

Devising strategies to drive online traffic to the website of brands- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns.- Utilising a range of techniques including SEO, SEM and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of this website.- Improving the usability… Show more Devising strategies to drive online traffic to the website of brands- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns.- Utilising a range of techniques including SEO, SEM and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of this website.- Improving the usability, design, content and conversion of this website.- Responsibility for planning and budgetary control of all digital marketing.- Evaluating customer research, market conditions and competitor data.- Review new technologies and keep the website of brands at the forefront of developments in digital marketing.- Work with internal team & agency for social media marketing.- Report directly to CMO. Show less

Hanoi

- Product Research.- Work as sale of providing Projector System for Academy of Banking.

Hanoi

- Develops SMB (small, medium business) channel for Dell products.- Work as sale for providing two Dell servers for Air Mekong- Work as sale for providing two Dell servers for Wellspring school- Contact and take care of partners.- Having good relationships with suppliers such as : Petrosevco Distribution; FPT Distribution; ADG Distribution etc.- Work as sale of providing Par led Light for Art Centre – VTV

8F, 18 Tam Trinh, Vtc Online Tower, Hai Ba Trung, Ha Noi

- Establish and implement Dell service channel for VTC.- Be responsible for Dell service for VTC.- Plan and manage budget for projects.- Contact and take care of partners.- Work as marketing executive of M2M project (for Transport & Logistic in Vietnam) cooperated VTC company and Green East.,ltd company- A member of team, perform a marketing role for providing Dell server for the followings projects: o A system to build trading report for Vietnam… Show more - Establish and implement Dell service channel for VTC.- Be responsible for Dell service for VTC.- Plan and manage budget for projects.- Contact and take care of partners.- Work as marketing executive of M2M project (for Transport & Logistic in Vietnam) cooperated VTC company and Green East.,ltd company- A member of team, perform a marketing role for providing Dell server for the followings projects: o A system to build trading report for Vietnam Airlines and Microsoft Windows Server 2008 license.o A system to build Anasys project for Vietnam Airlines and Microsoft Windows Server 2008 license.o For VTC Studio project – VTC Online- Perform other relevant tasks as assigned.- Cooperated with PR department for implementing promotion programs: exhibition, performance, new products launch for Huna products. Show less

- Establish and implement Dell service channel for VTC.- Be responsible for Dell service for VTC.

Bachelor, Computer

Higher Diploma In Software Engineering, Computer Software Engineering, Good